Mon 26 October 2015

armour.design.hops.genius.a plan. a can. a woman with the name of a man.

how d’you get from fetish-influenced

luxury body armour like this……and this…

…to the dreamed invention of a stunning new design

for a startup Canadian media company…

the plan

that created a great little beverage to underwrite a a change in the conversation…

the plan

about the politics of Canadian design, creativity and prosperity…

the plan

the plan

…by capitalizing their customers’ own creative work…

http://jake-ross.deviantart.com/art/Sumi-e-Fish-e-146843315

the plan

…via a new network dedicated to ensuring undiscovered Canadian design talent (of all stripes) thrives.

http://media.mediatemple.netdna-cdn.com/wp-content/uploads/2013/07/designbum_mini.jpg

Step one: you partner with her. John James. (Google has. Nike has. Absolut has.)

the woman with the name of a man

We’d like to take you backstage with designer John James, to discover how her extraordinary mastery of design translated

into an austerely beautiful container for something more.

And through her story, we want to intro you to the world’s first beverage brand driven by design thinking from the inside out, Aurora.

From premium armour for humans to armour for a premium beer.

the can

if John James’ story is a fit for your readership, kindly call

Brendan Howley 226.880.1449

director/communications Aurora by Provincial Ltd

brendan(at)aurora(dot)beer for more (there’s lots more)

thank you for considering our project (for, with and by designers)

RISE ABOVE