aura “it’s your data”ec.europa.eu/information_society/newsroom/image/... · 4 personal data...
TRANSCRIPT
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AURA – “It’s your data” Data access and transfer – EC workshop
08 June 2017
John Foster
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Connecting people to their digital lives
350m customers
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Digital Life is life itself
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Personal data to anonymous insights…
Personal Data Anonymous Data Aggregated Data Insight
My name is John (27) and I go to London on
Mondays at 7am. My Mobile # is …
Male (27) goes to London on Mondays
at 7am
We are 100 people under 30 and go to
London on Mondays at 7am
27% of people under 30 that live < 30km distance from the
center go to London on Mondays at 7am
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Amazing potential at every level
$€R£
AN
ON
YM
OU
S IN
SIG
HTS
PER
SON
AL
DA
TA
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3%
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The biggest lie…
2500 words
75+ days p.a.
Source: Carnegie Mellon study 2008
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Chronic
The benefits are at risk
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A Customer relationship based on trust
new
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Aura’s 3 powers
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Appropriate permissions are vital
Personal insights
Aggregated insights
Explicit permission
Option to opt-out
Travel, transport & tourism Location insights
Epidemics, natural disasters…
Credit score Financial protections
Health insights…
Personal Data
Form fill KYC validation
NA NA
NA
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Open… but with restrictions
Trusted Partners
Long Tail Developers
Minimal Insights
Unrestricted access to data
Specific restrictions
Free use of data provided
Partner hackathons
Open Innovation
Demo Sandboxes
Partners desire common APIs across operators Channel Partners facilitate this as intermediaries
GSMA “Mobile Connect” also plays a role
API call limits
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