7/8/2016 Auntie Anne’s C ustomizes Menu Boards W ith On-Demand Printing

http://www.retailtouchpoints .com/features/news-briefs/auntie-anne-s-customizes-menu-boards-with-on-demand-printing 1/5

               

Friday, 06 May 2016 13:08

Auntie Anne’s Customizes Menu Boards With On-Demand Printing

Bakery franchise Auntie Anne’s is leveraging Print On Demand technology from retail marketing services provider GSP to print customizable menu boards that can

contain content speci c to each of its 900 locations.

With the Print On Demand solution, Auntie Anne’s can:

Process all menu board requests through a single system;

Make it easy for users to select products sold at individual locations;

Search...

7/8/2016 Auntie Anne’s C ustomizes Menu Boards W ith On-Demand Printing

http://www.retailtouchpoints .com/features/news-briefs/auntie-anne-s-customizes-menu-boards-with-on-demand-printing 2/5

Am a zon Pr im e Da y: Tr y To B ea t 'Em O r Join'Em B ut Don't Ignor e 'Em

For m er H udson’s B a y CEO B onnie B r ook sAnnounces R et ir em ent

Point Gr ey Str engthens R eta il Ana lyt icsW ith N om i Acquis it ions

34% R ise In Ad B lock ing For ces R eta iler s ToSeek M a r k et ing Alter na t ives

Aber cr om bie & Fitch La w suit Alleges Ga pPoa ched CM O

O r a cle Appoints R a y Ca r lin To Lea d R eta ilB usiness U nit

LATEST STORIES

ADVERTISEMENT

Space product text correctly and maximize images for design purposes; and

Adjust pricing for local variations and test new items without compromising brand consistency.

 

“We needed a more convenient solution for ordering menu boards to help us stay competitive,” said Meredith Wenz, Director of Marketing for Auntie Anne’s. “The

existing process did not allow for all of the product variations and the numerous franchise requests that could overload our marketing and creative teams.”

U.S. Cellular Takes On GSP Solution To Optimize Store Execution

Wireless carrier and retailer U.S. Cellular also is implementing technology from GSP subsidiary AccuStore, including a web-

based store execution management software designed to update and maintain store level data.

Using the AccuStore solution, retailers can gain access to site-speci c information from every store, enabling headquarters to

gain an accurate, detailed portrait of each store's performance and personnel.

Users in the eld can:

Send and receive mobile updates, upload photos, edit site pro les and share insights with corporate, other eld personnel,

stores and vendors;

Add notes and photos to store observations in real time to draw immediate attention to critical issues;

“Check in” at stores to ensure they are getting proper eld attention; and

Create, assign and track progress of store execution activities.

The cell phone carrier will use AccuStore’s Single Sign-On (SSO) functionality to simplify the retailer’s log-in and authentication process, letting users enter one set of

credentials to access multiple applications.

 

More in this category: « Snapchat Debuts Shoppable Ads With Target And Lancôme Engaging Customers Di erently: From Tagline To Reality »

back to top