Augusta Gateway Beautification Program

presented to

November 30, 2012

Augusta CVBMission

The Augusta Convention & Visitors Bureau is the City’s official destination marketing organization, attracting visitors and

fostering destination development to enhance the economic growth of the region.

Destination VisionTo provide authentic Augusta experiences founded on our

international reputation.

VP of Product Development• The principal role of Product

Development is identifying and/or creating new products and services to position Augusta as a more desirable destination and/or enhance the visitor experience.

Five Year Milestone

• By 2013: Live up to the world’s visual expectations and perceptions of Augusta through beautification and landscaping enhancements.

Support for Beautification

Support for Beautification

Wayfinding

Beautification Plan & Partners

• Established the Garden City Improvement Fund through the Community Foundation of the CSRA– foster economic development in the City

of Augusta through community and beautification improvements including but not limited to; landscaping, wayfinding signage, public art and visitor product development.

• Private Sector Ambassadors– Individuals– Hospitals– Businesses

Beautification Plan & Partners

Beautification Plan & Partners

• City of Augusta– Presented beautification plan to utilize

$500,000 set aside in SPLOST for Garden City Beatification Initiative

– Created a Beautification Agreement which allows Private Parties to maintain landscaped area through a contract with the City

– ACVB/City enter in MOU allowing ACVB to manage any public funds used for installation

Beautification Plan & Partners

• Georgia Department of Transportation (GDOT) – TE Award for Augusta Entryway & Corridor Beautification– $250,000– Create written landscaping standards for

City ROW– Creates Master Design for Gateways and

installation at Riverwatch Parkway

Maintenance PlanBusiness Improvement Districts at

each area• Sole purpose is to fund maintenance

• Pursuing BID for St. Sebastian Way Area

Conclusion• Public Private Partnerships

• Use of Garden City Improvement Fund

• GDOT TE Award for standards & design

• Use of BIDS for ongoing maintenance

Thank you!