August 9, 2018

JOUT:NASDAQ

JOUT:NASDAQ | 2* Fiscal Year ending 2017

Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experience. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.

EMPLOYEES

1,100PRODUCT

CATEGORIES

16COUNTRIES80

NET SALES*

$491MILLION

Company Snapshot

OPERATING PROFIT*

$45.6 MILLION

*FY2017

JOUT:NASDAQ | 3

Helen Johnson-Leipold, Chairman & CEO

Founded by Sam Johnson• IPO 1987

Part of the Johnson Family Enterprises

Five generations of successful business leadership:• SC Johnson• Johnson Financial Group• Johnson Outdoors

Helen Johnson-LeipoldJOUT Chairman & CEO• 25+ years global marketing/

operations experience

Our History

JOUT:NASDAQ | 4

• Highly recognized, respected, leading brands

• Innovation leader in all categories

• Broad portfolio, versatile distribution capability in 80+ countries

• Shared vision, common strategies, shared expertise

• Seasoned management, industry experts: strong institutional knowledge and business acumen

Competitive Advantages

$328 MFY2017 NET SALES

$38 MFY2017 NET SALES

$48 MFY2017 NET SALES

Electric trolling motorsSonar FishfindersDownriggersShallow water anchorsDigital charts & maps

TentsSleeping bags & padsPersonal & family cooking systemsCamp furniture & accessories

Kayaks & canoesFishing craftPersonal flotation devicesPaddles & accessories

Business Unit Overview

$77 MFY2017 NET SALES

RegulatorsBuoyancy compensatorsDive computersMasks/fins/snorkelsDivewear

DIVINGFISHING CAMPING & HIKING WATERCRAFT RECREATION

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JOUT:NASDAQ | 6

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

$350

$375

$400

$425

$450

$475

$500

FY 2015 FY 2016 FY 2017

Net Sales OP Margin

Financial Highlights

JOUT:NASDAQ | 7

$0

$20

$40

$60

$80

$100

$120

FY 2015 FY 2016 FY 2017

Cash, Net of Debt Op Cashflow

Financial Highlights

JOUT:NASDAQ | 8Peer Group: AMEAS, BC, CLAR, ELY, ESCA, GRMN,MBUU, MPX, NLSSource: NASDAQ IR Insight

2%

4%

6%

8%

10%

12%

Mar-18Sep-17Mar-17Sep-16Mar-16Sep-15Mar-15

EBIT %

Peer Group Median

JOUT

Peer Group Comparison

JOUT:NASDAQ | 9

• Invest organically in the business– Innovation fueled by consumer focus– Enhanced marketing capability

• Return cash to shareholders– Committed to a meaningful dividend

each year

• M&A– Target enhanced technology and

innovation within four existing segments– Strong track record of successful

acquisitions in adjacent markets

Use of Cash

Award-winning Innovation

JOUT:NASDAQ | 10

Humminbird® Helix® 10SI

Best Electronics 2016

Humminbird® Solix® 15 CHIRP MEGA SI™

Best Electronics 2017

Minn Kota® Ulterra®Minn Kota® Ultrex®

Best of Show 2018

Minn Kota® Built-in MEGA Down Imaging

Best of Show 2017Best of Show 2016

Strategic PrioritiesDeeper Understanding of Consumer

Revamped Innovation Process

Enhanced Digital Sophistication

Implementing cutting edge techniques, methods and analytic tools to understand evolving consumer trends, needs and expectations

Product development process moving to best-in-class level to consistently deliver greater new product successes

Transforming consumer’s experience online to build stronger, deeper relationships

E-commerce enabled websites across all brands

JOUT:NASDAQ | 11

DigitalSophisticationBrands Build Communitiesand Communities Build Brands

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• Leading brands and market positions in attractive businesses

• Culture of innovation ensures products remain at the forefront of trends and technology

• Strong competitive advantages and barriers to entry

• Seasoned management team to execute strategy

• Strategic initiatives focused on driving accelerated profitable growth

• Strong balance sheet, cash flow generation provides flexibility

Why Johnson Outdoors?