august
TRANSCRIPT
VOL:1 No. :7 Wednesday, Sep 1, 2010 ¦ Pages: Eight jicm.edu.in CORNER: P2 CONCLAVE: P3 COMMENT: P4 OPED: P5 VISION: P6 GLOCAL: P7 CONCLUSION: P8
COMMUNICATION MANAGEMENT BULLETIN BY
To read online visit jicm.edu.in/comma
Kishore Chakraborti is the vice president at McCann Erickson india. In a span of 25 years he has worked in.......
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They dance, sing and perform breath-
taking stunts to which the viewers
exclaim- “Aww! So sweet!”.......
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Almost every day, a new story of corruption related to CWG comes out and reinforces the negative brand association that 'India is a corrupt country'
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JICM, BHOPAL
SHORT NOTES
JICM is a new age, practice
oriented communication
management institute. The
institute will produce managers
and decision makers
for the expanding media and
communication industry
(advertising, corporate
communication, marketing
research, radio and television
etc) in the country. Presently
JICM is offering a two-year,
postgraduate diploma in
Marketing Communication
Management.
This Communication Management
Bulletin is part of in-house
publications by the students of
JICM, Bhopal. It is not for any
kind of commercial circulation
and views expressed in this
paper are personal views of the
students and not of the institution.
Advertisements published in the
newspaper are part of the
practical curriculum and are not
related to the real products/
brands/companies.
Please give your feedback at:
Concept and design:Hari Mohan Gupta, Chairman, JSWSStudent Editor: Tejas TamhaneCo-editors: Vishwendra Singh Parmar, Nikhat Noor Qureshi, Ambar Dongre, Rahull Kumar Singh, Gousiya T Khan, Bhavya Rathi, Aditi Mittal.Layout & Support: Mohit Sonker, Aarti KadamStudent Creative Head: Vivek Thakur Editorial Support: R. Radhakrishnan, Asst. Professor
WE HAVE SECURED A SPACE 4 U!!!
TURN PAGE 3
NOTICE
COMMA TEAM
CONTEST
3 E'S of Professional Education at JICM
Hari Mohan GuptaCHAIRMAN
JAGRAN SOCIAL WELFARE SOCIETY
JAGRAN SOCIAL WELFARE SOCIETY
Bhopal
Our endeavor at JICM is to train students to the best of their ability, providing
them pragmatic training to make them employable in the field of Marketing
Communication Management
One year of JICM
You have to dream …before your dream
can come true
Hari Mohan Gupta
JSWS
TOP
STO
RIE
S IN
SID
E
>>INTERVIEW: Kishore Chakraborti
Gone is the child in a child
Oops! We Did It Again To Our Brand
Concept Team JICM
REMINISCING JICM projects. students for summer training in before your dream can come true”.Down memory lane, reminiscing renowned companies like Ogilvy, Times JICM, I just cannot resist the gush of IMPORTANCE OF COMMUNICATION of India, Pedilite, Dainik Jagran, Reliance, JSWS MISSIONmy emotions. It was raining incessantly Docomo, Radio Mirchi etc. In its very Communication is the foundation of Jagran Social Welfare Society when we inaugurated JICM, Bhopal first year JICM had constituted a all relationships and interpersonal (JSWS), the promoting body of JICM, on 23rd July, 2009. The infrastructure placement cell and this month we will working. It involves the mutual has its mission, making world class was almost complete, but tit-bits yet to be opening a Placement Liaison Office exchange of information, and is quality education more accessible go. at Mumbai as well. JICM will ensure therefore, central for team functioning. and affordable so that more students
that all students get placements in The most direct form of communication is can pursue their dreams. It is a Students, faculty, staff members, my their chosen fields. active listening, speaking, communicating mission we believe that will help colleagues Rajiv, Abhishek, Sanjeev through written message and non- make the world a better place. and I were standing still before the BE ORIGINAL AND REMAIN FRESHverbal communication. In short, Demand for professional education front office-gate, when two of our communication is a process by which We realize at JICM that young minds continues to grow, often outpacing founder students Mr. Vishwendra we assign and convey meaning in an are more impressionable than mature supply around the world. The centre Singh Parmar and Ms. Swati Soni cut attempt to create shared understanding. minds. These young people are of our vision is value-defined by our the ribbon to set the ball rolling at beautiful people with beautiful minds. students and those who employ JICM. 24 committed students with All over the world, Communication is great trust on JICM, looked upon me considered as the means of with great expectations to make their developing and expressing our lives worthwhile and their dreams inherent abilities, because in each one fulfilled. of us there is a hope and dream which
when fulfilled can be translated into a These students had great trust on me. benefit for everyone. I believe I salute their trust bestowed in JICM. honourable nations emerge when JICM will ensure that these students citizens build their ability to excel and are well groomed, well educated and communicate it to develop shared well trained by the best of professional understanding for the larger benefit faculty which India offers and are of the society.finally well placed in their desired destinations. While raising JICM, I 3 E'S of PROFESSIONAL always imagined to bring the best of EDUCATIONCommunication and Management School JICM philosophy encompasses together, where communication plays the 3 E'S of Professional Education i.e. anchoring role. To make this happen, I Education visited many C-Schools and B-Schools Employment in India and abroad to assimilate the Employabilitybest of both the worlds. I finally They are pristine and that is precisely them. Career oriented degrees Enacting the philosophy we always decided that JICM should have in- what we care for while guiding them delivered with international take in account the clear distinction house practice facilities with the best towards the right-fruitful direction with perspective will help JICM students between Quantity v/s Quality and of industry faculty teaching so that our experience because I understand “A achieve a return on their education E x c e l l e n c e v / s I n c l u s i o n . students can simultaneously practice child miseducated is a child lost”. We investment in a global market place.Understanding it fully well that what they learn from these maestros. at JICM teach these beautiful minds to “Good is not the enemy of Great” we JICM success is measured by the fact
be ORIGINAL. As original is always groom both category of students with that when our students succeed, the fresh and fresh only has a shelf life. This is how the 1st Practice School for the same spirit and zeal. At JICM we country will prosper and the society The main essence of mastering Communication Management came recognize that students are not born will benefit.Communication is to “think fresh and into existence in India. In JICM, adult, one has to develop and grow
My heartfelt congratulations on the create fresh”, because in the Communication students will master the Science of adult, and only care, inculcation of successful completion of one year of world only the freshest survives. Marketing Communication Management knowledge and practice can make JICM operations.which our industry needs today. They them perfect in their chosen field.
will be trained to develop the ability to At JICM, we tell our students never-see beyond the obvious. To provide ever let any of your tiny ideas die Our endeavor at JICM is to develop practice to our students, JICM is the young. Try to explore it at its full employability of our students so they only school in India to have an in- length, try to apply it to current become readily employable. To house advertising agency and situations and see if something accomplish this very objective, we monthly newspaper “COMMA” that refreshing can be brewed out of it conduct personality grooming sessions trains students by working on live because “You have to dream….. at regular intervals and post all our
Creative brief: Owning a TATA ACE can make you a successful transporter.
MUST READ
CORNERPg 2 | Wednesday, Sep 1, 2010
What are the challenges that you To what degree the success of a brand idea. encounter at work? brand depends on the communication Does Bollywood reflect changes The biggest challenge is changes. strategy? or initiate them? Everything including ourselves is Communication can be a strong Bollywood can be referred as the changing. The world around us is support for the brand but the window to the viewers. In the past dynamic. Capitalising on the company can't ignore the offering it used to be a three hours emerging new desires and which is the ultimate experience for experience to the audience where aspirations is the challenge the consumers. The marketing they could enter into a world imposed on the marketer. The campaigns should empower the which they desired but very marketer must strive towards consumers to keep pace with different from the real world. But coping up and managing with the changes taking place around them today, the cinema has transformed changes. continuously. The success of the and selects subjects and issues How the consumers have evolved campaign also depends upon the related to politics, education, over a period of time? level curiosity it's been able to common man's life and struggle to The easiest way of keeping a track generate among the consumers. which people could associate and with the changes in consumer How crucial is consumer insight relate to. At the same time it behaviour is to put oneself in their mining? catalyses the process of introducing shoes. There are researchers who The consumer knowledge sphere is new trends and culture to the conduct research on continuous an integral part for building and society. Thus Bollywood is the basis. To study the dynamics of establishing the brand. The whole reflection as well as the ignition to consumer behaviour it is important drama of marketing and advertising the changing society.to keep a track of the changing revolves around the consumer who What is your inspiration?trends in media. The television is the protagonist and thus play the My parents and wife have been the programmes are conceptualised key role. But the interesting part is biggest inspiration in my life. At according to the changing needs that he is not aware that his the work place, my colleagues and aspirations of the society. The surroundings are undergoing the always inspired me from the time I brands often reposition themselves process of change. Even his needs have joined the advertising to fit in the process of change. To and desires are constantly changing. industry. When I see excitement understand the market dynamics The brands should be able to fill in and vigour in my students across there is a need to be alive the gaps arising due to dynamism. I all the institutions I visit, it gives to the happenings around. The respect Hindustan Unilever me the impetus to excel. It's a sense study of the pattern of change limited as for years, it has of great satisfaction to be the would help connecting to the successfully integrated consumers leverage in fulfilling students' process in a better way. needs and aspirations with the aspirations.
Saurav Kumar, Student JICM networking services such as Twitter With highest checking in at certain Place and Facebook and auto tweets can be in a period of 60 days will be named a initiated on these portals with check-in “Mayor” of that venue until someone else Foursquare is the first location-based information to ensure your friends are brings the record down by checking-in social network that helps you connect informed when you have entered a more than him.with friends using GPS through your
Foursquare users can refer to the certain location. If the check-in location mobile device (it supports BlackBerry, suggestions or ask for feedback of a isn't listed, users can add it to Android, and iPhone). particular venue from the “Mayor” or all For example, if you happen to visit a Foursquare map.
To add some fun to this process of other users of that venue before dropping restaurant in town frequently then you checking-in users and encouraging in. These suggestions will help users to can tag that as a check-in point and participation, Foursquare integrates a decide which place to visit and which one your peers will know about your exact badge system which rewards users for to avoid. The “Mayor” stands the location through Foursquare's GPS checking-in at certain places. For advantage of receiving various attractive address tracking system. As a result example, if you visit your local fitness discounts for being a loyal customer they may even decide to drop down to centre 10 times in 30 days you will earn while other users also get discounts join you for an eventful evening!
Foursquare integrates with other social the “Gym Rat” badge, and the user depending on their badge performance.
GPS integrated with Social Media
Vice PresidentMcCann Erickson india
Kishore Chakraborti is the vice president at McCann Erickson india. In a span of 25 years he has worked in planning, account management and creative in Tara Sinha Associates and McCann Erickson India.
INTERVIEW:
KISHORE CHAKRABORTI
BookReview
Teach yourself Copywriting
Shraddha Sonavane, Student JICM
Written by J. Jonathan Gabay,
‘Teach yourself Copywriting’, is a
complete guide of how to develop
your copywriting skills. From
planning to execution this book
gives a perfect platform for today's
budding copywriters to learn
different ways of writing copies. It
guides one to write copy for TV,
radio, direct mails, PR, internet, It is the character in form of words
print media, slogans, recruitment in the book that communicates
advertising, and posters. This most eloquently.
book is fully revised for today's
competitive world and even But the book still manages to hold guides one, as to which media to on attention, provides information choose for effective form of and at the same time teaches advertising results. copywriting principles at its best.
And the myth that people can't It is written in simple language
learn copywriting is put under and a lot of jargons have been
scan after one reads this book.used. So if you have a flair for pure
English with proper grammar and This book does hold a big word, this book will not keep up to comparison by the readers with your liking. It gives a series of "Copywriters Handbook" by practical exercises and different Robert Bly that too is on the same useful tips that you will remember genre of copywriting techniques for a long time. The author often and set examples.gives different opinions he has
about copywriting. The one most
effective was "You should All in, this entire book has quite consider copywriting," he says, "as impressed me and has managed to primarily a selling skill." give handful knowledge about
copywriting and how it should be
practically applied. This book does use a lot of words
and exercises that might lose ones
interest in substantial knowledge
that is being provided in the book.
The Goal: A Process of Ongoing Improvement (3rd Revised Edition)Author: Eliyahu M. Goldratt & Jeff Cox Publisher: North River Press
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantAuthor: W. Chan Kim & Renée Mauborgne Publisher: Harvard Business Press
From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War Author: Jerry Della Femina Publisher: Simon & Schuster
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of MoreAuthor: Chris Anderson Publisher: Hyperion
Secrets of Closing the SaleAuthor: Zig ZiglarPublisher: Fleming H. Revell
Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideAuthor: John Jantsch Publisher: Thomas Nelson
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Author: Michael TasnerPublisher: FT Press
Public Relations: Strategies and TacticsAuthor: Dennis L. Wilcox & Glen T. Cameron Publisher: Allyn & Bacon
Vishwendra Singh ParmarStudent JICM
Concept: Ashish Tomar, Student JICMCreative brief: Use less paper to save trees.
CONCLAVE Pg3 | Wednesday, Sep 1, 2010
and wildlife are stringent but they Prerna Natani & Shraddha have not been followed in spirit Gaud, Students, JICM .The large numbers of cases of Wildlife poaching, illegal trading
It's always bliss to be surrounded of timber, animal skin are shocking by lush greenery during the enough to prove that there are monsoons, when the beauty of loopholes in the system. nature is at its peak. Visiting IIFM was one such experience where
Preserving forest is the need of the from the very entrance we felt that hour not only to conserve the the campus complements its name natural environment but to avoid in true sense. We felt the making the tribes, which is 25-30% transformation from our modern of the total population of the world to the serene environment country, homeless. A fight is going which sensitized us about the on between polluters i.e. between importance of preserving the flora the North (rich) and South (poor) and fauna.nations on who will pay for the damage happened to the mother
We got an opportunity to attend a earth.seminar, in which an eminent personality, Prof. P.K. Biswas,
He called for control on cattle Ph .D who has s igni f i cant grazing in reserved areas of forests contr ibution in the Social needs to be controlled to maintain Dimensions in Natural Resource, the balance in the ecological gave a talk on the significance of environment. Instead of grazing green communication. Prof the sapling and grass in the forest Biswas gave an account of the area the cattle needs to be fed existing environmental issues and fodder to prevent further soil the impact of human activities on erosion. them.
Addressing the issue of chemical
poisoning of agricultural produce, he cited an example of nitrogen fixing plants which naturally converts the atmospheric nitrogen into a natural fertilizer. Today in the name of fertilizers we use
With environmentalism close to harmful chemicals which are his heart, Mr. Biswas stressed that slowly turning into a slow poison nature grows on its own and we as for the population. h u m a n b e i n g s h a v e t h e responsibility to protect it in its
Prof Biswas stressed that now natural form. While Forest is the
media has emerged as the Fourth master controller of biodiversity,
pillar and is likely to play a the constant intervention of
proactive role in educating people mankind by randomly destroying
a b o u t t h e e n v i r o n m e n t a l the nature and its resources has
problems. This has to be tackled by c a u s e d t u r b u l e n c e i n t h e
taking a systematic and step by ecological cycle resulting in
step approach. A new dimension disastrous effects.
which has been trying to address this challenge in this field is the
Under the aegis of development Green communication. Green projects, people are recklessly communication is the applied part cutting down the trees without of environmental protection. taking any recompense measures. Green communication is a part of In this context central government green culture which is living a has taken an initiative that is green life. Prof Biswas ended his “compensatory afforestation” in talk on an optimistic note by which if forest land is used for stating that a new pillar is commercial purpose then it emerging in governing the nation becomes mandatory to do i.e. “civil society organizations” afforestation over equivalent area which are playing a vital role in of non-forest land. creation of sensitivity towards
environment.
In India, laws relating to forest
Greening our Planet
Indian Institute of Forest Management
JICM welcomes “Future Managers”
The celebrations started with the towards the development of the ce lebrat ions cont inued with Vishwendra Singh Parmar, Student JICM unfurling of the tricolor by respected nation. presentations by the JICM students
chairman and everyone cheerfully which included patriotic poems and The 64th Indian Independence Day singing national anthem. Later, in his The inaugural speech was followed songs. The event concluded with was celebrated with great fervor in address to the gathering Mr. Gupta by awarding of scholarship vote of thanks from Mr. Deepak JICM campus. The chief guest of the emphasized the importance of the certificates to meritorious students Sharma, registrar JSWS. event was Mr. Hari Mohan Gupta, duty towards one's motherland and for their outstanding performance in chairman JSWS. urged the students to contribute college selection process. The
Members of Management liberating the birds of peace Meritorious students of JICM, Bhopal Expressions of the independent youth
making them aware of what lay Team JICMahead of them in the world of promotions and advertising. The The new batch of students of 2010-
2012 arrived on 19th July and their marketing assignment was taken day began by registering to the up with a lot of enthusiasm by all course. On 20th July the students the students. It not only made the were taken to Bhimbetka , new batch to put their creativity to accompanied by a faculty member good use but also provided a scope and four student coordinators of for team building and group 2009 batch. The purpose of the visit dynamics. to the thousand year old rock shelters was to highlight the Apart from academic teachings, relevance of those cave paintings seminar and workshops helped in of early humans which were the facilitating interaction between the initial signs of communication. senior batch and the junior batch
of JICM. ‘The Green Communication T h e t o p m e m b e r s o f t h e
Seminar’ at IIFM-Bhopal introduced management of the Jagran Social
students to the upcoming areas in Welfare Society addressed the assessed through presentations be enjoye’d. While emphasizing on communication domain. students in the evening. Shri Hari and live projects. research, he also urged the Mohan Gupta, Chairman, JSWS, The interaction between the senior students to be aware of their briefed the students about the O n 2 1 s t J u l y , a g r o u p o f batch and the junior batch gave the present and design their future relevance of communication in the distinguished guests visited the new students valuable insights on plans accordingly.present times and emphasized on campus and addressed the not only the academic aspects but the unique position of JICM in students. Prof. Ashok Ranchhod, Prof. PK Biswas, IIFM, Bhopal also about the college in general tapping the best talent from the Director, MICA, Ahmedabad laid stressed on belief in one-self and and the values that it stands for. industry and in carrying forward e m p h a s i s o n h a r d w o r k , that confidence is an essential the ethos of a practice oriented Mr. Diwakar Shukla, Partner at inquisitiveness and positive requirement for one's growth. He management education. O g i l v y P u b l i c R e l a t i o n s temperament towards the task too added that extra curricular
Worldwide conducted one day assigned. He added that an activities, sports and good reading S h r i A l o k K u m a r S a x e n a , workshop on Public Relations accomplishment of the assigned always generate fresh thoughts Execut ive Direc tor , JSWS, which enabled students to gain task is very important in one's life and ideas.encouraged the students to pursue p e r s p e c t i v e s o n c o r p o r a t e and that one should always be in the course with full vigour and communications and PR. The learning mode till the end. He From 22nd July onwards various added that the students should students enjoyed the workshops stressed that sports, games and all outdoor trips, assignments, practice acquiring knowledge taken by Mr. Amar Gargesh and other extra curricular activities are industry lectures and workshops outside the classrooms as well. learnt the intricacies of creativity.important in order to rejuvenate were organized.Shri Abhishek Mohan Gupta, one self and also wished the Director, Marketing & Strategic students success in all their future “The induction program was a Assignments based on Integrated Development, JSWS, informed the endeavors. huge success and helped our new Marketing Communications were students about the emphasis on
batch to integrate smoothly with useful in making the students practice based pedagogy, on Prof. Arbind Sinha, Dean, MICA, the JICM culture”, says Deepankar reach a certain comfort level, which the students would be Ahmedabad stated that ‘learning Mukherjee-Director JICM.
st1 year students with Amar Gargesh, visiting faculty at JICM, Bhopal
COMMENTPg4 | Wednesday, Sep 1, 2010
Caption Contest Let your creative writing break all
grounds. Think of a caption for the
picture above and send in your entries
to Your caption
can be crazy, rib-tickling, zippy, nerdy -
anything that gels with the picture- the
way you want it to be. The caption that
gets selected will be published in the
next issue of Comma with the name of
the winner. The winner will get cash
prize of Rs 500/-. Time to get started!
The hurling of a shoe at the Chief Minister of the Indian state of
Jammu and Kashmir, during the celebration of national independence,
created ripples in the corridors of security and governance. Such acts
have emerged as a nomenclature for a vehement assertion of
prevailing disillusionment of individual and groups in the nation.
Annoyed, agonized, distressed, irritated, visibly victimized and
alienated seems to the standard lexicon describing an average
inhabitant of the valley. The conventional answers emanating from
civil society actors, intellectuals, disenchanted politicians arrive at the
usual explanation of alienation of the large section of the society,
responsible for targeting the Indian state which is seen as the source
for causing distress due to bad governance.
Interestingly poor governance is not a peculiar phenomena confined to
any particular region rather is all pervasive afflicting the average
Indian citizen. The statistics on law and order, safety of women and
children, poverty and inequality clearly highlight their uninhibited
prevalence across the nation, and not immune to any particular region.
The continuous splash of the images of funeral procession and stone
throwers clearly portrays a land in turmoil but refuses to elaborate the
issue any further. As perceptions and opinions galore from people not
even remotely connected with issue, geographically and emotionally,
the issue clearly boils into an image of a local protest translating into a
civic unrest. While emergency meetings between the central
government and various political groups have taken place to resolve
the crisis, what is surprising is the fixation to deem the disturbances as
an independence movement questioning India's sovereignty.
The move by the central government to resume dialogue with
Kashmiri leaders, including pro-Pakistan clearly projected an image of
an embattled state apparatus with the separatist leaders taking
potshots at this initiative. Such selective choice clearly generates
potential fears of mob fury and violence gaining legitimacy with
political groups encouraging the protestors in order to maximize their
interests.
It must be noted that much of the televised debates acknowledge that
the proposal for autonomy is not only obsolete but also fraught with
several limitations. The Indian constitution clearly envisages resolution
and safeguards concerning implementation of fundamental rights and
autonomy to various regions, taking cognizance of their distinct
identities. Such lopsided approach towards the crisis has the potential
to trigger similar protests in regions affected by high handedness of
law enforcement agencies.
Hence it is rather preposterous to start the political expedition on the
beaten path when the common masses of India are confronted with
acute price rise, unemployment and threats from terror outfits of
various denominations.
The shoe pelting came as a political misnomer when the nation was
bracing up to commemorate its sixty fourth year of independence and
assert its image as a vibrant and responsible democracy. Similarly the
recent incident of killing of farmers, protesting against land acquisition
in Uttar Pradesh clearly highlights the present challenges to
governance in addressing the aspirations of the 'aam admi' rather than
confronting them based on a lopsided understanding of their
implications.
R Radhakrishnan, Assistant Professor, JICM.
Anomie and the spirit of Independence
COMMTOON
a great opportunity to nullify the perception deadlocks which we confront in such Teajas Tamhane, Student, JICM
and exhibit its technological and infrastructural situations. It is a valid opinion that the money The only law that seems to be in vogue and base as an emerging power. It is also quite spent on the Games could have overcome the trusted is the Murphy's Law. Suresh Kalmadi evident that inflow of the foreign exchange obstacles for those facing poverty and would agree that in spite of having left no funds would fuel further international everyday challenges of living. Or would it? stone unturned to make the Commonwealth transactions of India. Have there not been enough government Games a memorable feather in his hat, all the schemes and allocated funds that have failed efforts have been rubbished with critics to trickle down to those for whom it was meant rebuking him to be a ringmaster. owing to rampant corruption. For this reason is
the argument justified that (only) Commonwealth The Games still have time to kickoff in Delhi Games is a waste of public money? but the political squabbling has surfaced
intermittently. While Mani Shankar Iyer's There are lessons to be learnt from South comment on wastage of public money on Africa and China- the organizers of last two events to uphold national prestige is worth biggest sporting events. China, an pondering, but does it justify abstaining from undemocratic state, did a commendable job hosting international events because of the by organizing the Winter Olympics. South prevailing economic disparity? Africa too has emerged as the most preferred
tourism destination after World Cup Soccer Moreover Commonwealth Games has landed 2010. Other than marking their space on the in a putrid scam with overpriced items and world map they also benefitted with an refusal on the part of the organizing committee increasing economy which included job to share the unrecorded financial dealings creation, better transportation, roads, safer with the various companies, marring India's environment and access to public sports image in the international arena. Major facilities. sponsors are rethinking on their association
with the Commonwealth Games as what could For once the capital sorted out the problems of have become national pride has now turned delayed flyover constructions and dug up into a national shame. metro tracks. It looks refreshing and all set to
invite the event with a warm welcome. True While the past cannot be undone and the that there were huge costs involved due to the controversies won't rest, efforts must be perennial chaos caused by authorities that led It is interesting to note that Mani Shankar Iyer channelized to keep the show afloat. Hence the to severe incoordination but that need not is concerned about a majority of the youth not measures to enable India to conduct the event blame the opportunity that Commonwealth being able to access basic sports facilities and must simultaneously go along with the probe Games bring along. that there is no doubt that hosting into the scam. If the India fails to conduct the
Commonwealth Games opens up new vistas Games this year, it will take away a bundle of There are numerous other challenges that we in sports in a country that is spellbound by opportunities and credibility of the nation to face every day be it external and internal, cricket. Would the critics hold the similar hold mega events in future along with its terrorism and price rise. But tackling opinion had India organized a Cricket World pride. corruption remains the biggest challenge Cup instead of the Commonwealth?
throughout this country primarily because it Games are expected to give a boost to the seems in the country of Gods the moral and The solution does not lie in abstaining from tourism sector thus helping the national ethical values are restricted to its religious texts organizing such events but in dealing with the economy. For a nation which is still seen as a and scriptures. challenges and resolving the bureaucratic country of snake charmers, this event provides
Gone Is The
Child In A Childtarget of various production grooming and nurturing them MANISH SINGH CHAUHAN,
Student JICM houses and advertisers. Sadly this with their own individual space to
has had a damaging effect on the dive in this limitless sky, we tend While surfing the television, we adolescent who bears the brunt of to limit their horizons unknowingly.often come across images of tiny reckless commercialization. tots putting forward their best There is no problem in effort to entertain the audience. After each act which the children s h o w c a s i n g t h e i r They dance, sing and perform performs in reality shows they are passion to millions at breath-taking stunts to which the endlessly scrutinized, commented such a young age but viewers exclaim- “Aww! So upon, encouraged or adulated it is the process that sweet!” Later they are closely with phrases beyond their needs to be reviewed examined as their talent stands comprehension. It is heart which currently has bare waiting to be attacked by wrecking to see an adult-like child an adverse affects those who have achieved higher crying after severe criticism and o n t h e m . T h i s degrees of excellence in the field. rejection, Who is burdened with e x c l u d e s c h i l d
the responsibility upholding the g e n i u s e s a n d The kids we watch in these reality name of his family. prodigies for they cannot TV shows are aged between 3 be compared with an years to 12 years yet their There are countless Reality TV average child. Moreover appearance and behaviour befools shows with children participants the index to measure the the audience owing to their beaming one after another. On one average is too large an entity portrayal as young adults. One hand we see an abundant pool of because geniuses are fewer in starts to handle adulation, praise talent in India but the stark reality numbers.or criticism only when one begins reveals that it is their innocence, to understand the nuances of unscripted laughter and tears that There are a lot of questions to maturity as a natural process. are paying the price. In the process be answered and the answers Here, with all the premature they are losing their most precious of which will not come from adulation, hype and intense gift, their childhood. the higher authorities but scrutiny surrounding them, the from within the society. child ends up losing his innocence To add a pinch of salt to the Exposure to public scrutiny
existing drama the parents too will surely hamper the Children provide high entertainment accompany their little ones to growing years of these value and are also strongly visible evolve into budding champs. children; it is left to us in the advertising commercials. Society may play the same old whether we choose There is no doubt in the fact that tune that every child is special in to let it happen children are strongly glued to the his or her own way but rather then or not.idiot box and hence become the
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CM
OPED Pg5 | Wednesday, Sep 1, 2010
transferred, yet the business Aditi Mittal, Bhavya Rathi & remains the same. Manish Singh, Students JICM
India and UK share a historical On this Independence Day, “Buy 2 association over three centuries get 1 free” HURRRY! All of a and if we revisit history we will sudden, eruptions of sales, recall that there had been many discounts and bonanzas especially movements associated with our on 15th of August sweep the Independence against the British I n d i a n m a r k e t s . W h o i s colonial rule. One of them, which celebrating with us? They are is very distinctly registered in our foreign “Multinationals”. There minds is the Non Co-operation was a time when Britishers' Movement when our Freedom considered our country their Fighters refused to buy British golden bird and we collectively goods and promoted indigenous despised their unfair trade goods and tried to uphold the practices. values of Indian honour and Earlier it was fair for them and integrity. When Nehru gave the unfair for us, the colonised world famous 'Tryst with Destiny' but now on the 63rd year of our s p e e c h , d e c l a r i n g I n d i a ' s Independence it is fair for both of independence, the whole country us. So what exactly has changed? celebrated with great fervour. India was the biggest trading Even now we celebrate this venture then, now it is the biggest historic event but the contrast is partner. What is the contrast? that United Kingdom from whom Earlier it was Britain extracting we got our independence, is now cheap raw materials and even now celebrating with us. Someone has the situation appears 'similar' correctly said” History repeats when they do outsourcing for itself” but if we look it in our cheap labour. As it has become a Indian context, it will be like bit fashionable to say “I work for a “History does repeat itself but British multinational.” Rules have w i t h a d d e d f l a v o u r s o f changed, power has been Independent dependency.”
History Repeating Itself ?
Gousiya Khan & Swati Mall, be further available from stadium Rajiv Rao from Ogilvy India, in the cut of a cricket ball. It is ticket offices, travel operators as Sudesh Sundhara Moorthy from based on the hallucination of the Students JICMwell as online. Phoenix Ogilvy, Sri Lanka and supporters and players. The
Paratha Salahuddin from Ogilvy mascot of ICC World Cup 2011 is a It was England in 1975 from where Bangladesh. The World Cup ten year old elephant named Big players of television ESPN, it all started and here comes 2011. campaign will be carried out by all “Stumpy” who was unveiled on 2 STAR SPORTS have won the Yes, it is the ICC Cricket World three host country offices of August 2010 at Colombo at P. bidding for the broadcasting Cup which will be hosted by South
Saravanamuttu Stadium . The rights for around $2 Billion. It will A s i a n C o u n t r i e s i n 2 0 1 1 . ceremony took place in presence be broadcasted in almost 220 International Cricket Council of star crickters including India's countries. The International (ICC) organizes this mega event in Mahendra Singh Dhoni, Sachin Cricket Council, called for a pitch the One Day International format Tendulkar, Sri Lanka's Kumar this year in March and appointed every four years. This Cricket S a n g a k k a r a a n d M a h e l a Ogilvy Mumbai to handle its World Cup will be the 10th World Jayawardena.creative duties. As reported by Cup which will be co-hosted by
afaqs!, the account size is India, Sri Lanka and Bangladesh. estimated to be more than 250 Commercial partners of ICC Pakistan was also one among the Crore. World Cup 2011 are ESPN, Star co-host of the World Cup till the
sports, Reliance Mobile, LG attack on Sri Lankan Cricket team Electronics, PepsiCo, Hero Honda happened in 2009 at Lahore. Only Mr Ratnakar Shetty , chief Motors Ltd, Fly Emirates airlines, once Asia has hosted the World administrator officer, BCCI is also Reebok International Limited and Cup before this in the year 1996 the tournament director of the ICC Yahoo Inc.(co-hosted by Pakistan). The 14 World Cup 2011. He confirmed to
matches that were going to be held afaqs! that there were about 18 in Pakistan are now distributed agencies in the fray, out off which ICC has decided to reward the between the other three countries. six were short listed and Ogilvy winning team of the 2011 Cricket
Mumbai was selected eventually. World Cup by a whopping $ 4 million. This tournament will be a The first phase of online ticket The pitch team led by Piyush
Ogilvy. big treat for the media too as it will sales which started on 1st June Pandey,Executive Chairman-be held where every kid grows up 2010 released tickets in excess of Ogilvy South Asia included Kunal watching cricket. 1,00,000. Following this tickets will Jeswani, Abhijit Awasthi and The logo of ICC World Cup 2011 is
ICC Cricket World Cup 2011
The global financial and economic times more than good! Being there p o t e n t i a l n e w c u s t o m e r s , are full of fear and uncertainty - you the economic downturn. Assess the
crisis keeps getting worse. There is with your customers during bad particularly those with attractive need to increase their confidence and risk to your business if they should enormous uncertainty about the times can create a bond that is hard growth prospects and strong deliver more value. Confidence and falter badly or even fail completely.
depth and duration of the current to break. This is also a good time to balance sheets. value perception are far more Then, examine ways in which you global recession. What about India? evaluate the worth of your important to them than price at this might help those supplies and How bad will it get for us? customers. Are they profitable? Can time. We know we need to make distributors weather the downturn.
they become profitable? If the buying decisions - we just don't want Even the smallest gesture can There are reports of significant answers are NO - this might be a to make BAD buying decisions! sometimes build an enduring loyalty declines in output of automobiles, good time to fire them! Don't drag that will pay off for years to come.commercial vehicles, steel, textiles, 4.Research & Development - Invest down your resources on customers petrochemicals, construction, real h e a v i l y i n r e s e a r c h a n d 6.Manpower - Finally, think that are not profitable. Use your estate, finance, retail activity and development now so that new carefully about your talent needs. As current customer base to profile the many other sectors. What's more, products and services are ready for weak companies lay off employees, perfect customer. Then go out and given the strongly recessionary launch as the economy begins to many good people will find market only to those that fit that conditions expected to prevail in the grow again. Your competitors may themselves searching for work. profile. world economy in 2009, there is no be inclined to cut R&D, particularly Other skilled workers may still have
prospect of a quick turnaround in 2. Competitor's Customers - Spend if they face high interest payments, a job, but they may be disenchanted India. Indeed, on a tentative basis, some time learning about the substantial drops in revenue, and the with their struggling f irms. we might be lucky to achieve GDP cus tomers o f your weakes t like. If so, your acceleration of Capitalize on this opportunity to
3.Marketing Message - ALWAYS growth of even 6 percent in 2009/10. competitors. You might be inclined investment now will yield a strong identify and attract talented remember that your customers Let us now study a few “Recession to go after their largest and most product advantage in the coming employees, while slack exists in the perspective IS reality! Nothing else Growth Strategies” attractive clients. However, be years. labor market.really matters! How is your aware that your rivals are probably 1.Customer Focus - focus on your 5.Suppliers & Distributors - Happy Reading,customer responding to the working desperately to save those customer or your competitor will Identify your most critical suppliers Dr.A.K.GARGeconomic downturn? How can your customers . They might not , steal them away. Well it's true and and distributors, and determine if Vice-President - product or service help them? Be however, have the time and we know it! What is also true is that any face the possibility of severe Marketing & Sales, KORES (INDIA) LIMITEDsure to stay away from price wars resources to focus on smaller clients. people remember bad economic impairment to their business due to during this time. If you customers Focus your attention on these
“RECESSION GROWTH STRATEGIES”
Dr.A.K.GARG is Vice-President - Marketing & Sales, KORES (INDIA) LIMITED since July 2006. He completed his B’Com in 1983 from Vikram University, Ujjain and secured the 3rd position in the University merit list. He went on to complete his post-graduation (M’Com) in 1985 with First Division after which he joined Kores in 1986 as a Sales Trainee. He completed his MBA from Devi Ahilya Vishwa Vidyalaya-Indore in 1997 and finished as a topper with 10 CGPA. He got his Ph. D in 2005 and his research paper “STATIONERY INDUSTRY IN SOUTH-WEST MADHYA PRADESH” with specific reference to “Writing Instrument Industry” provides extensive and indepth research data on the topic.
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Concept: Rahull Singh, Student JICMCreative Brief: Electrolux Air Conditioner has a powerful fast cooling system.
VISIONPg6 | Wednesday, Sep 1, 2010
Photo StoryThis photo feature takes you through
the journey JICM Bhopal has
undergone from its time of inception to
becoming a full fledged
communication institute producing
managers for the fastest growing communication
industry of India.
Mr. Hari Mohan Gupta Chairman JSWS Bhopal at
Bhoomi Poojan of JICM Bhopal on 30th Oct 2008First phase of construction started on 15th Nov. 2008
The construction phase of JICM Bhopal nearing its completion on 10th Jan 2009 JICM Bhopal after completion as on 24th July 2009
Student Accommodation “Appetite” The Food Court
Gymnasium Dr. Kewal J Kumar( Founder-Director of RECMER), interacting with the students at JICM Bhopal
The student editorial board at launch of “COMMA” on 14th JAN 2010
Student of JICM Bhopal at Goa Ad Fest 2010 with Ogilvy team
Student of JICM Bhopal during their Industry visit in Mumbai
Swimming Pool
The first scholar of JICM Bhopal inaugurating the institution on 24th July 2009
GLOCAL Pg7 | Wednesday, Sep 1, 2010
Ambar Dongre, Student JICM 'Sholay' and later he even shot the title song of his film 'Soorma Bhopali' in the city but it did not
Bhopal, the capital of heart of India, Madhya fare well with the audience. Movies like Gulzar's
Pradesh is known for its natural beauty, Hu Tu Tu, Maqbool, starring Pankaj Kapoor,
greenery and most importantly for its lakes after Naseeruddin Shah and Om Puri and Ram Gopal
which it is named as 'the city of lakes'. Bhopal Verma's Shool have also been filmed in the city.
unfortunately has a visible stain on its history, As per Prakash Jha, “The natural beauty and
the Bhopal gas tragedy (one of the worst Nawabi culture of Bhopal attracts film-makers
industrial disaster), which evoked criticism who do not face a bad law and order situation
internationally. here”.
But lately Bhopal is becoming a preferred Prakash Jha will shoot again in Bhopal for his
location for the moviemaking industry which is next film, 'Aarakshan'. 'Aarakshan' stars
also giving the beautiful city of Bhopal the much Bollywood Shehanshaa Amitabh Bachchan in
required makeover. the lead role and the film is based on government reservations and the exploration of the number The shores of the Bhopal's Upper Lake are of opportunities generated by it. The film will playing host to various Bollywood stars. Well-also talk about the issues of the lower castes and known filmmaker Prakash Jha shot his critically the misunderstandings in the mind of common acclaimed 'Rajneeti' in scenic locations of Bhopal. man related to reservation. The movie also stars Prakash Jha had come to Bhopal for the first time Ajay Devgan and Manoj Bajpayee. Its shooting is in 1997 for the promotion of his film expected to begin by the end of this year and 'Mrityudand' which featured Madhuri Dixit, Om some of the local artists would also act in the Puri and Ayub Khan. He was impressed by the movie. beauty of the city even then and decided to
return to the city to shoot his next film. Movie shooting in Bhopal can be due to two reasons. One can be that the locations in which Bhopal has had an old association with films 'Raajneeti' were shot complemented the story which include Dilip Kumar's 'Naya Daur' that and the other can be that Bhopal has the perfect was shot in and around Bhopal. Singer Sudha cinematic environment for shooting movies of Malhotra shot a song for the film 'Andolan' with similar genre. In fact, Prakash Jha has planned to Kishore Kumar. Jagdeep had made Bhopal shoot 'Aarakshan' throughout in Bhopal and famous by portraying the character of Soorma there will be no shift in the location.Bhopali in Ramesh Sippy's blockbuster film
BHOPAL-A NEW TINSELTOWN
course India has organized World Cup Strong brand equity is required if we wish that Prof Mani Shreshtha, Prof Anurag Dugarbefore(hockey and kabaddi) but their stature is like International Sporting Federations like the IOC
Strong nation brands fetch business, tourists, minnows when compared with world events like should consider us as a probable host of big ticket foreign exchange, employment and various other CWG. Hence, the whole thought was also events like Olympics or FIFA. The ground reality direct and indirect benefits and hence governments portrayed as a moment of national pride. is that brand India lacks on almost all probable these days are particularly concerned of developing parameters which creates strong brand equity, for But, is the plan working? Is the brand and strengthening their 'nation brands'. Although, example, the most important stakeholders are strengthening? Well doesn't seem so.brand India has positive associations with diverse either faltering (CWG Organizing Committee areas like being the most preferred IT services Almost every day, a new story of corruption related faltered on important grounds like quality of destination for businesses - and - a hot tourist to CWG comes out and reinforces the negative mater ia l used in bui lding the sports destination for globe-trotters, it is less identified brand association that 'India is a corrupt country' in infrastructure, meeting the deadlines for with 'sports' or as 'the host of international events' . the minds of Indian people, international agencies completion, absence of medical centre) or are
and sponsors. This becomes all the more effective as appearing disconnected (when the citizens of Since organizing international sport events has it refreshes the bad memories of 'IPL-gate' which India feel disassociated with the event, what can emerged as one of the most effective way of broke out in March-April earlier this year. one expect from outsiders). building brand equity of 'nation brands', India
planned to add another positive brand association It seems that 'corruption' has become a 'brand It seems the organizers need lessons in by organizing Common Wealth Games (CWG) association of sorts, for India in general and 'Indian fundamentals of brand building, but 'learning 2010. It was expected that brand India will shine on Sports' in particular. If analogically 'India' can be something' it seems, is asking a bit too much from the world map, this time for reasons for which we considered as a 'corporate brand', than 'Delhi 2010' them.are relatively unknown to the world audience. and 'IPL' are its individual brands at world stage.
Common sense tells that both categories of brands With that idea, for the first time in this decade, India (Anurag Dugar is an Associate Professor at JICM affect each other and hence the inappropriate pitched for and got the opportunity to host a Bhopal and Assistant Professor Mani Shreshtha is a handling of 'individual brands' is adversely sporting mega event like CWG (apart from IPL and visiting faculty at JICM)affecting the 'corporate brand'. that is considered more as an event of BCCI). Of
Sketch by: Mohit Sonker, Student JICM
Formal Education:
Schooling from Sainik School, Kunjpura, Karnal
Graduated in Economics from Fergusson College, Pune
Career:
1971: Joined ASP as assistant Account Executive at (Delhi)
1972: Worked as Asst. Director to Shyam Benegal
1977: Opened Genesis (his own film production house)
1994: Co-founded Reef Watch Marine Conservation (organization engaged in research projects & awareness initiatives for the conservation of marine ecosystems)
1995: Established Lacadives, a scuba diving school in collaboration with Govt. Of Lakshwadeep.
Recognitions:
Lifetime Achievement Award (IAAFA)
Genesis voted as the top production house by Brand Equity in a nationwide survey of agencies
The distinctive recognition award (38 ABBY Awards, Bombay)
Prahlad KakkarDOB: March 24, 1950
Place of Birth: Allahabad, India
give distinct identity to the various computer applications Finally, as domestic economy goes currency and “represent historical and can be easily used in both print s t r e n g t h t o s t r e n g t h a n d and cultural ethos of India”, the and electronic media. But, businesses expand overseas an
For people struggling among 'Rs', finance ministry approved the software specialists point out that internationally recognised symbol
'Re' and 'INR' to refer rupee, there design by D. Udaya Kumar (a the adoption of the symbol could for Indian currency is the need of
is a welcome change. The Indian postgraduate student at IIT, take up to 2 years. The new symbol the hour. It will not only help
currency has joined the selective Mumbai). The selection with will be included in the Unicode distinguish the Indian currency
group of international currencies a p p e a l t o d o m e s t i c a n d s tandard, an internat ional from currencies of the countries
British pound-sterling, American international audiences turns out encoding scheme used to identify like Pakistan, Nepal, Sri Lanka and
d o l l a r , J a p a n e s e y e n a n d to be an insightful blend of roman characters. But once encoding is Indonesia which have similar
European euro that have unique capital letter 'R' (without vertical done it will enable computer users names and abbreviations but also
symbols.bar) and Devanagri letter “Ra”. across the world to use the symbol highlight growth and robustness
even if it is not embedded on the of the Indian economy. After going through short-listed The symbol is also compatible with keyboards. entries to find a symbol that can
RUPEE GOES EXCLUSIVE
Prashast Kishore, Student JICM It has a solar powered battery with a uplift the quality of telecom services special in-built hardware and and products in India,"
In a developing country like India Vodafone's rural network coverage software “sun boost” that enables the the supply of electricity has always of 65 per cent is the second highest in phone to get charged even inside a been among the major problems, not India. With VF 247, Vodafone would room, under normal daylight. only in its villages but also in many of not only extend its rural market but its cities. People living in those parts According to Marten Pieters, also be able to increase its coverage to always face the problem in charging managing director and CEO, the other less developed parts of the their headsets due to inadequate Vodafone Essar Ltd, "Vodafone's country. It also features FM radio, supply of electricity. But this will solar powered phone is launched for color screen and a powerful torch now become a problem of past days, people residing in areas where light and it will be made available thanks to VF 247. electric supply is unstable, so that quite soon.
consumers can rely on solar charging Vodafone has come up with a VF 247 has brought a new eco-to remain connected. This launch is headset like never heard before. It is friendly mobile revolution in the likely to enable more people in rural in Mumbai. This new eco-friendly launched by the United Kingdom's country, and it is good to see that India to go mobile and thus increase headset uses a solar powered Chancellor of the Exchequer, RT Hon companies are making innovations penetration from the current 20 per solution to benefit the users in areas George Osborne and Marten Pieters, by keeping environment in mind.cent. We will continue to invest to with adequate sunlight.MD and CEO Vodafone Essar LTD.,
The ‘lasts long’ innovation
ICON:
Compiled by Priya Rajpal, Student JICM
Creative Brief: HIT spray is known as the best mosquito killer.
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pt:
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CM
CONCLUSIONPg8 | Wednesday, Sep 1, 2010
frame. In all, the commercial Anuj Bhatia, Student JICM
has captured the attention of the masses and has even The on-air commercial from persuaded many to use the Tata Sky is talks about the service or may be at least to ‘Active English’ which has explore the new interactive been added to its services. The service. The main idea of the commercial depicts an Indian commercial was to reach the m i d d l e c l a s s h o u s e w i f e target audience and give them sharing her experiences on complete information about English language while being the service provided. The busy in her daily household commercial does not feature chores. In the first half of the any celebrity like Hrithik commercial, she explains how Roshan or Aamir Khan, yet it is people used to make her the convincing and prompts the butt of all jokes, whenever she be learnt with ease. The idea is user for action. The reason spoke 'Hinglish' in public. The to target the housewives and behind this is the objective of viewers by then don't have inspire them to utilise their the ad which is to strike a enough knowledge as to what free time by switching on to chord with the common the commercial is all about. It the Active English feature of people especially housewives is towards the second half of Tata Sky which is interactive, who want to learn English but the advertisement when the user-friendly and a great way don't have time to attend the protagonist speaks flawless to learn without the hesitation classes. Featuring a homely English that the new feature of of being made fun of since it female generates an element of spoken English offered by provides the convenience of relevance with the target Tata Sky Active is revealed. learning spoken English right audience and does not sound at home.made-up. The transformation The ad gives complete details in the house-wife's speech of using the feature given in In a short span of 58 seconds, after the use of Active English the services. It even specifies the commercial manages to w o r k s i m p r e s s i v e l y i n that apart from building the grab the attention and conveys convincing people to go vocabulary, proper usage, the required message to the Jhinga-la-la yet again !accent and pronunciation can audience in the restricted time
AD REVIEW: TATA SKY
Actively JHINGA-LA-LA !!Himanshu Gupta, Student JICM
Vodafone's new four rupees bonus card commercial is quite different from the series of other commercial that Vodafone has made. This time it is not the pug, the Zoo Zoos or Irfan Khan in the ad campaign but it is an animated parrot that does all the talking.
good for those who are stingy hoarder of money. The use of a Parsi parrot is The humour element has been well interesting also because it is placed in the ad and it connects with portrayed in Bollywood movies that the audience who would like to utilize the Parsis are quite miser by the the bonus card of 4 rupees. Set in a nature and one of the reason of mithai shop the ad is screened in an portraying a Parsi parrot could also be informal manner complemented by that they may not want to show a real the buoyant usage of slangs in Parsi man (Animated or fictional) to dialogues by a stingy Iranian parrot avoid the controversies. Boman who is also the owner. It has used Irani's voice over for the parrot makes dialogues which convey that the offer the commercial further entertaining. is too good to be true.Over all the Vodafone's new Ad campaign is good and wisely The message of” Vodafone's 4/- executed but slightly misses out in bonus card” has been conveyed pretty creating the Vodafone magic of well but the questions in my mind human connect, which they had done was why they have shown a Parsi with the pug and ZooZoos. The 40sec parrot in a Parsi hotel? Would the new ad gives complete idea about what the character be as popular as Pug and ad wishes to convey and strikes the ZooZoos? Certainly, the parrot has right chord with the consumers. All in not taken the path of Pug and all the ad has managed to catch the ZooZoos. The campaign effectively attention and has put across their communicates about the 4 Rs bonus message well.card which is easily affordable and
AD REVIEW: VODAFONE
So much in 4
>> Rahul Singh, Student JICM
It's a world heritage site renowned as a place where Siddhartha Gautama, the Buddha, attained enlightenment. Located about 96 km from Patna, the temple dates from the 5th or 6th centuries (late Gupta period). It is one of the earliest monuments built entirely in brick, still standing in eastern India.
MAHABODHI TEMPLE
AJANTA CAVES
These are about 30 caves created during the first century BCE and 5th century AD, containing paintings and sculptures considered to be masterpieces of both Buddhist religious art and universal pictorial art. The caves are located near the village of Ajinthā in Aurangabad district of Maharashtra. Since 1983, they form UNESCO World Heritage Site.
Situated in Raisen District of Madhya Pradesh, Sanchi is famous for Buddhist monuments dating from the third century BCE to the twelfth century CE. The central attraction is the 'Great Stupa' which was built by the Emperor Ashoka the Great. It was declared world heritage site by UNESCO in 1989.
SANCHIsuggests that they commit suicide poor farmer unless he turns it into solution to save Natha from side, all for the sake of TRPs. Tejas Tamhane, Student JICMto benefit from the government a sort of entertainment, in this committing suicide. Caste-based The actors are the torch bearers of scheme that supports the families case- a live suicide. political drama of politicians and Peepli Live although “Amma” Not often do we come across a of those farmers who chose to do their goons is not new to the Peepli Live doesn't fail to make fun (Natha's mother) remains the movie on the silver screen which the same. A witty conversation Bollywood industry but it is the of the cosmetic politicians at the show stealer when it comes to rib defies from the Cinderella follows where Budhiya convinces treatment of the issue which is tickling the audiences. The storytelling, serves you the harsh Natha to sacrifice his life for the commendable in the movie. performances are real, crude and reality on a steel plate as it tickles sake of their ancestral property. give life to the black humor that your funny bone and points Rakesh, a local reported manages lines the script. The much loved fingers at a socially accepted norm. Director Anusha Rizvi has taken to capture this news in the local song “Mahangai Dayan” is Peepli Live is one such movie immense pleasure in attacking the newspaper which turns into a entertaining but it is the Indian which takes you in a remote media for its foolishness and prologue of media frenzy and Ocean's “Des Mera Rangrezi” that village of India scoffing at the newsworthiness which is highly political debate. add spark to the situations. serious issue of farmer suicide relevant in the 24x7 news era. The
which is entangled in the unruly fight between the news channels mess of media and politics. The movie wears a coarse coat to broadcast the “exclusive” Director Anusha Rizvi's has
throughout and flaunts its non glimpse of Natha when he goes in debuted with a strong punch and a celebrity actors who make you roll the fields to beckon his nature's strong backing by Aamir Khan Peepli Live is the story of the in the aisles with their peculiarly call makes you fall off your chairs. and UTV Motion Pictures. It sibling farmers namely Natha and accented dialogues. Natha is a The overzealous media turns the would be saddening if Peepli Live Budhia who lose their land to the timid man who is beaten by his quiet subdued village into a becomes an Aamir Khan movie bank on nonpayment of the loan. wife, overpowered by his brother “mela” as Peepli becomes a talk of and the brain behind it is The piece of land being their last
ground level. Natha's suicide is a and ridiculed by his children. He is the nation. Meanwhile the media forgotten. However one wonders asset left they visit the local golden opportunity for the hesitant on expressing his desire to scripts not just the answers and if Peepli Live could manage to get politician and plead him for opposition to take potshots at the live but that desire too is nullified opinions of the respondents from audiences rush to theatres had Mr. monetary support. The disdainful ruling party while the party in by his brother and the media. It villages but also manages to get Khan not associated with it. politician insults them and command tries all possible also shows how futile is the life of a the Devi Mata's prophecy on their
MOVIE REVIEW:
Director: Anusha RizviCast: Raghuvir Yadav, Omkar Das Manikpuri, Naseeruddin Shah, Malaika Shenoy, Farrukh Jaffer
Live from Peepli
Creative Brief: A waterproof mobilephone with 2mp camera Concept: Tejas Tamhane, Student JICM
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