august 29, 2010 techmed summit 2010: “get ready for success in health it” november 11 th, 2010...
TRANSCRIPT
August 29, 2010
TechMed Summit 2010: “Get Ready for Success in Health IT”
November 11th, 2010HIT Session – Day 2
Presented by:Paula J. Magnanti, MT(ASCP)Founder & Managing PrincipalStrategic Healthcare Solutions
AGENDA
• Welcome
• Government Initiatives: brief review of HIT Session - Day 1
• A New Day in Healthcare for America: “Affordable Care Act”
• Strategic Healthcare Overview of Target Markets
• Organizations for Support: Healthcare Information & Management Systems Society (HIMSS)
• Getting Started: Profiling and Targeting Top Healthcare Accounts
• Alignment with Physicians for Clinical Workflows
• Looking towards the future Healthcare Echo System
• Next Steps
Healthcare national landscape effecting healthcare IT
August 29, 2010
Healthcare national landscape effecting healthcare IT
Government Initiatives: a brief review of HIT Session Day 1
November 2nd, 2010
Healthcare national landscape effecting healthcare IT
ARRA
HITECH
HEALTHCARE REFORM
ACO~ACCOUNTABLE CARE ORGANIZATIONS
HIE's, HIO's, RHIO's
REC~REGIONAL EXTENSION CENTERS
The National Healthcare Landscape
MEANINGFUL USE
CCHIT, EHR's, PHR's
BEACON COMMUNITIES
PATIENT-CENTERED MEDICAL HOMES
HIPAA 5010, HIPAA HITECH
ICD10 – The International Statistical Classification of Diseases, Revision 10
National Healthcare Legislation: Review
• ARRA - $787 Billion, February 17, 2009
American Recovery and Reinvestment Act
• HITECH - $ 25.8 Billion Health IT , February 17, 2009
The Health Information Technology for Economic and Clinical Health Act (HITECH Act)
• Meaningful Use – Final Rule, July 13th, 2010
EHR Adoption starting 2011: 15 Core Objectives for Phase 1 staring January 2011
• Beacon Communities – Pilot grants for 17 Communities
$13.8 M-Cincinnati HealthBridge, Inc, $16.8M- Southeastern Michigan Health Association
• Regional Extension Center – 60 (REC’s) in the US
EHR Adoption to Physicians and HIE Statewide Framework
Healthcare national landscape effecting healthcare IT
National Healthcare Legislation: Websites
www.hhs.gov/recovery
www.regionalextensioncenters.com/
www.beaconcommunityprogram.com/
www.cchit.org/
http://www.healthcare.gov/
Healthcare national landscape effecting healthcare IT
August 29, 2010
Healthcare national landscape effecting healthcare IT
A New Day in Healthcare for America: “Affordable Care Act”
National Healthcare Legislation
“AFFORDABLE CARE ACT”: March 30, 2010; H.R. 3590
The comprehensive health care reform law enacted in March 2010. The law in two parts:
The Patient Protection and Affordable Care Act was signed into law on March 23, 2010
Health Care and Education Reconciliation Act on March 30, 2010. The name “Affordable Care Act” is used to refer to the final, amended version of the law.
The Patient Protection and Affordable Care Act of 2010 directs the Centers for Medicare and Medicaid Services (CMS) to create a national voluntary program for accountable care organizations (ACOs)
by January 2012. ACOs are provider groups that accept responsibility for the cost and quality of care delivered to a specific population of patients cared for by the groups’ clinicians.
Healthcare national landscape effecting healthcare IT
source: http://www.healthcare.gov/
August 29, 2010
Healthcare national landscape effecting healthcare IT
Strategic Healthcare Overview of Target Markets
HIMSSLocal Chapters
Reseller
National HIMSS
TechData
Enterprise Hospitals
Medium Hospitals
CAH-Critical Access
Hospitals
Beacon Communities
Patient Centered Medical Homes
HIE Health Information
Exchange
HIO Health Information
Organization
Regional Extension
Centers
Accountable Care Organizations
HIMSS Board
Strategy
Strategic TOP
Accounts
C-LevelIntroductions
CMIO’sPhysicians Executives
Practice Administrators
Strategic Healthcare SolutionsPHO’s IPA’s
EHR Adoption1. Family Medicine2. Internal Medicine3. Cardiology4. Pediatrics5. Chiropractors6. Dentists
ComplianceRegulations
HIPAA Security
Standards
HL7 Strategic Initiatives
HIPAA 5010
August 29, 2010
Healthcare national landscape effecting healthcare IT
Organizations for Support: Healthcare Information & Management Systems Society (HIMSS)
NEHIMSS
New England HIMSS Networking Strategy
1. Physicians2. CIO, CMIO3. C-Suite 4. HIT
How to use the Power of LinkedIn to Building Relationships and Trust over time.
August 29, 2010
Healthcare national landscape effecting healthcare IT
Getting Started: Profiling and Targeting Top Accounts
How to get Started?
BUILDING RELATIONSHIPS…BUILDING TRUST
The Healthcare industry is changing it’s entire national landscape effecting healthcare IT, payers, providers, physicians, enforcing meaningful use incentives, privacy and security as well as the strengthening of legal enforcement trends.
This is the most exciting and challenging time the healthcare industry has faced in decades!
Healthcare national landscape effecting healthcare IT
How to get Started?
• Identify your C-Level Healthcare Executives
• Align with the Transformation of the National Landscape
• Understanding the Changing Role of Physicians, the Healthcare CIO, and CMIO
• Legal Enforcement Trends and Compliance
• Healthcare Practice: partnering with Healthcare Experts
Healthcare national landscape effecting healthcare IT
How to get Started?
• Healthcare Target Accounts: Top Health Accounts
• Healthcare Practice: Identify who’s your target?
• Physician & Hospital Profiling, knowing your customer?
• Integrating a CRM and Marketing Campaigns
• Embracing the new landscape: Healthcare Industry Market Development, Networking, events and shows!
Healthcare national landscape effecting healthcare IT
August 29, 2010
Healthcare national landscape effecting healthcare IT
Target Markets: Hospital & Physician Organizations
August 29, 2010
Healthcare national landscape effecting healthcare IT
How far Along are Healthcare Providers in Using an Electronic Health Record System?
source: CompTIA, “Second Annual Helathcare IT Insights and Opportunities Study”
Hospital Organizations: CY 2010
• Enterprise Hospitals (500 – 600 beds)
• Medium Hospitals (250 – 500 beds)
• Community Hospitals (100 – 250 beds)
• Critical Access Hospitals (25 – 50 beds)
• Community Health Centers
• Rural Health Centers & Clinics
Healthcare national landscape effecting healthcare IT
Physician Organizations: CY 2010
• Solo Physician Practices (1-2)
• Small Physician Practices (2-10)
• Independent Physician Practices(IP’s)
• Independent Physician Associations(IPA’s)
• Physician Hospital Organizations (PHO’s)
Healthcare national landscape effecting healthcare IT
Physician Organizations: CY 2015
• Accountable Care Models
• Patient-Centered Medial Homes
• Integrated Delivery Systems
• Multispecialty Group Practices
• Virtual Physician Organizations
Healthcare national landscape effecting healthcare IT
August 29, 2010
Healthcare national landscape effecting healthcare IT
Alignment with Physicians for Clinical Workflows
How EHR’s Improve Care?
• Practice Management
• Chart Management
• Communications
• Improved Workflow Processes
• Quality Reporting measures for Incentives
• Empowers Patient care
• Reduces Medical Errors
• Ensures Best Practices
Healthcare national landscape effecting healthcare IT
Summary: Future of Healthcare
• Universal Access
• Integrated Delivery Systems
• IT Infrastructure
• Transparency
• Quality Improvements
• Cost Containment
• Accountability
Healthcare national landscape effecting healthcare IT
Looking Towards the Future
• Patient Centric Healthcare
• Patient-Centered Medical Homes
• Accountable Care Organizations
• Virtualized Healthcare Enterprises
• Paperless: Digitized Medical Records
• m-Health: integration of wireless mobile technology for healthcare providers
Healthcare national landscape effecting healthcare IT
2015
Next Steps: Assess, Plan and Execute
• Plan your Healthcare Strategy
• Create your Roadmap
• Partner with your Healthcare Champions
• Identify your new targets: Hospital or Physician
• Create your Value Proposition
• Messaging: Create a well thought out Healthcare Message, emails, Newsletters
• Attend Networking event, Seminars and Shows
Healthcare national landscape effecting healthcare IT
August 29, 2010
Healthcare national landscape effecting healthcare IT
Thank You!
Contact Us:
Paula J. Magnanti, MT(ASCP)Founder & Managing Principal
STRATEGIC HEALTHCARE SOLUTIONS
617.852.5564 [email protected]://www.linkedin.com/in/paulajmagnanti
"Your Healthcare Advisor Executive"