august 20-22 2020 tcf center detroit · • master geek status on all promotions around the event...

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AUGUST 20-22, 2020TCF CENTERDETROIT

CAMPUS PARTY TECHFEST IS AN EXPERIENCE OF EMERGING TECHNOLOGIES, bringing together millennials, students, professionals, geeks and skill improvement seekers for an interactive festival of open innovation, creativity, science, entrepreneurship and entertainment.

Campus Party has been hosted around the globe more than 50 times – in more than a dozen countries. The largest Campus Party event has more than 20,000 attendees. This will be the FIRST-EVER Campus Party held in North America, taking place August 20-22, 2020 at TCF Center in Detroit, Michigan.

BE PART OF THE INAUGURAL U.S. EVENT IN THIS EXCITING AND EMERGING COMMUNITY.Campus Party TechFest serves to present cutting-edge technological innovations and STEM-based activities that will transform future-facing global economic sectors. Economists and scientists alike predict a technological revolution surpassing anything the world has ever seen. AI, IoT, Automation, Blockchain, Cryptocurrency and other future technologies will be the backbone of new economies, new workforces and new metropolitan centers that will forever change how we look at sectors like manufacturing, engineering, energy, training and workforce development.

• Agriculture • AI • Automation

THE EXPERIENCEHALL

THE ARENA

TECH VILLAGETHE

THEMED SECTORS OF EMPHASIS INCLUDE

CAMPUS PARTY TECHFEST IS DIVIDED INTO THREE MAIN AREAS:

The EXPERIENCE HALL is the place where one can touch and feel the latest technology and innovative trends.

The TECH VILLAGE is where overnight attendees stay. Campus Party TechFest attendees can participate in activities taking place 24 hours a day.

The ARENA is the environment creating the future. People, networking, connectivity, training. A set of activities designed to discuss and create the future, to grow, and to prepare for what lies ahead. Innovation, science, entertainment, creativity and entrepreneurship at the center of our attention to the content.

WHAT IS

TECHFEST?CAMPUS PARTY

• Defense • Energy • Engineering

• Finance • Healthcare • Mobility

• Telecommunications • Transportation • Workforce Development

The majority of participants, known as Campuseros, will ‘live’ onsite – taking part in

activities that run nearly 24-hours per day.

Participants are Influencers (opinion leaders, web-celebrities), Business Leaders, Executives, Entrepreneurs (start-up founders, investors, mentors, accelerators), Talents & Innovators (skilled students and young professionals), Fans (geeks, gadget fans, early adopters of tech and behaviors), Corporate Sponsors and Government & Public Institutions.

WHO ATTENDS

TECHFEST?CAMPUS PARTY

70% of past

participants are young adults between the

ages of 18 and 30.

95% of past

attendees said they

would return.

Nearly

one-third are female.

650,000+ followers of

Campus Party on Facebook and Twitter

Campus Party has an outstanding Net

Promoter Score of 63 – outperforming Fortune

100 companies.

BONUSOn the last day of Campus

Party TechFest, we will open The Experience Hall to the

public to allow further consumer engagement as well as the

opportunity to invite the even younger, next generation of geeks to embrace your

products, tools and technologies.

Based on this community’s typical behaviors and tendency to defy the established consumer norm, it’s becoming more and more challenging to engage them and equally as critical to connect with them face-to-face. By participating in Campus Party TechFest, you will experience three primary benefits by tapping into this community.

TALENT ACQUISITIONCONSUMER ENGAGEMENTUNIQUE B2B ENCOUNTERS

WHY INVEST IN THIS

COMMUNITY?UNIQUE & EMERGING

3 out of 4 millennials prefer brands

who offer a unique experience over a product,

as well as value for their money and great

customer service.

Millennials’ purchasing power and brand preferences are

projected to reach $1.4 trillion by 2020.

60% of millennials stay loyal to brands they

purchase.

74% of millennials report they will switch to

a different retailer or brand if they have a

negative experience.

MILLENNIALS WILL SOON BECOME THE LARGEST LIVING GENERATION IN THE U.S., WHICH MEANS THERE IS A GROWING NEED FOR BRANDS TO PIVOT THEIR SALES TACTICS AND MARKETING APPROACHES TO THIS DEMOGRAPHIC.

75% of millennials believe attending an event in

person has more impact than taking action online.

According to Forbes, Detroit is setting itself up to be the next major player on the global tech scene. Automotive companies are defining themselves as technology companies that manufacture cars. Technology-enabled solutions and learning are at the core of Detroit’s workforce development.

WHYDETROIT? • Neil Armstrong

• Sir Timothy Berners-Lee • Paulina Bozek • Vint Cerf • John Draper • Al Gore • Rudolph Giuliani • Stephen Hawking • Steve Wozniak

• Accenture • Alcatel-Lucent • Apple • Cisco • Coca-Cola • Facebook • Ford Motor Co. • Gillette • Google • HP • IBM • LG • Microsoft • Motorola • Nvidia • Nintendo • Oracle • Paypal • Samsung • SAP • Sony • Sun Microsystems • XBox

PAST PRESENTERSINCLUDE

INCLUDEPAST SPONSORS

Michigan is attracting more and more Silicon Valley businesses looking to strengthen ties in the automotive industry. Automakers are working to reinvent themselves into tech companies, making the future for opportunities in technology-related fields in the region bright. In fact, 80% of responses from 100 Metro Detroit businesses say Detroit could become a technology leader nationally.

• Geek Status on all promotions around the event

• Company logo on website, onsite signage, mobile app

CONSIDER THEOPPORTUNITIESBased on your strategic goals and objectives at Campus Party TechFest, our team can create a unique experience for your brand. We want you to be in control of your success.Options include investing in a Geek Status or choosing from our a la carte menu of opportunities. By electing a Geek Status, your brand will benefit from a number of baseline deliverables in addition to building your package. Your Geek Status will also be associated with your brand whenever promoted around the event.

INVESTMENT STARTING AT $5,000


• True Geek Status on all promotions around the event


• 1 dedicated post on social channels (Facebook, Twitter, Instagram)

“What is the future of Internet? Part of the answer is whatever those kids in the Campus Party want to do; that is the future of Internet.” Vint Cerf, Internet Pioneer, one of the founding fathers of the Internet

“In the next 20 years, approximately 30% of jobs that exist today will be replaced by technological solutions that do not exist today.”

Peter Sondergaard, SVP Research, Gartner Group

• Star Geek Status on all promotions around the event



• Opportunity to post company-supplied video on social channels (Facebook, Twitter, Instagram)

• 1 email Brought to You By – your company logo with link to website

• Brand presence on onsite digital signage

CONSIDER THEOPPORTUNITIES



• Master Geek Status on all promotions around the event





• Brand presence on onsite digital signage

• Brand presence on 1 stage in The Arena • Publication of joint press release around participation in event


• Lead Geek Status on all promotions around the event





MEETMCIMCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. MCI USA is rapidly expanding its platform to deliver a robust set of services including its Strategic Events, Meetings & Incentives (SEM&I) division, which specializes in Strategic Event Management.

THE CAMPUS PARTY TECHFEST TEAM

SALESTodd [email protected] 972.349.5487

MARKETINGNicole [email protected]

Brittany [email protected]

OPERATIONS/LOGISTICSDonna [email protected]

www.mcievents.com

august 20-22 2020 tcf center detroit · • master geek status on all promotions around the event...

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