Call Trackingwith

Dynamic Phone NumbersDan Day

August 10th, 2009

What is call tracking?• Using multiple phone numbers assigned to different marketing material to measure the success of marketing campaigns

Traditional:• Yellow Pages• Billboards• Mail

Online Call Tracking• Easily assign multiple local or toll-free numbers to a variety of sources

• Real-time reporting on the web

• Track phone calls alongside web data in Google Analytics

Dynamic Phone Numbers• Displaying unique phone numbers on your website based on referring keyword, search engine, or online ad campaign

• Keyword – Organic search results

• Campaign – Links on a page

• Domain – Referring website

Keyword Searches:• Dog Training• Dog Obedience

Call Now:1-877-555-1111

Call Now:1-866-555-2222

Campaign:• Links• PPC Ads

<a href=“mysite.com”>Visit Us</a>Call Now:

1-877-555-3333

Call Now:1-866-555-4444

Domain Referrals:• *twitter.com*• *linkedin.com*

Call Now:630-555-1234

Call Now:847-555-5678

Google AnalyticsTop Content

Source / Medium

Set Goals

Phone Mashups

Developer API• Trigger phone calls automatically based on events in your software, database or web applications.

• Control call flow based on caller interaction with your database seamlessly.

• Post call data back to your web application, customer database, or Google Analytics in real-time based on feedback from the caller.

Thanks for listening!

www.ifbyphone.com

877-295-5100

dday@ifbyphone.com