augmented reality panel
DESCRIPTION
Augmented RealityTRANSCRIPT
![Page 1: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/1.jpg)
Augmented Reality: Is Reality Ready to be Augmented?
Mobile World Congress 2011
![Page 2: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/2.jpg)
AR i N t O T h lAR is Not One Technology• Provides a way to experience digital information y p g
in context, in association with the real world
•
– To Augment people, places and things• Real‐time• Synchronized with and enhancing overlaying the real world• Synchronized with and enhancing, overlaying the real world• Frequently, though not always, 3D
PEREY Research & Consulting
![Page 3: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/3.jpg)
Augmented Reality adds digital information
INTO and OVER the “real” worldEnabling users to get much more of an informed experience
Real
Augmented
Vi t l
Augmented Virtuality
Augmented Reality
Milgram’s ContinuumVirtual
PEREY Research & Consulting
![Page 4: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/4.jpg)
Mont Blanc Geneva
Thonon‐les‐Bains
Lake GenevaArriving in g
Montreux in 15 min
GPScamera, GPS, compass,accelerometer, microphone
![Page 5: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/5.jpg)
AR Continues what the Internet Began
The Physical WorldAugmented Reality
Physical Objects Interaction with
physical The Physical Worldy j(e.g. Printed Media)
p yworld parts
Digital Media on CD‐ROM
New Media designed for the
bThe Digital World
CD ROM
On the
Web
On the Web
PEREY Research & Consulting
![Page 6: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/6.jpg)
Ch ki O R litChecking Our Reality
• Will it become ubiquitous or will AR just be one of many viewing options from whichone of many viewing options from which subscribers can choose to see digital data?
• To become ubiquitous– Compelling reasons for subscribersCompelling reasons for subscribers– Lower technology barriers– Lower social barriers– Lower business barriers – We need more EXPERTS!
PEREY Research & Consulting
![Page 7: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/7.jpg)
J K itl L l Pl tJeremy Kreitler, Lonely Planet
• VP of Wireless– In charge of all mobile initiatives and productsg p– 8.5+ million downloads– 115 apps on 4 mobile platformspp p
• Over 25 Compass Guides (AR on Android) released since May 2009 with partner Mobilizy/Wikitude
• 15 years experience across wireless and on‐line • Prior to Lonely Planety
– a product lead and general manager in the local, social and travel space
– Yahoo! Maps and Local, MapQuest, MerchantCircle, mig33, eCollege and anumber of startupsnumber of startups
![Page 8: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/8.jpg)
N j K h Q lNagraj Kashyap, Qualcomm
• VP, Ventures and Corporate R&D Business Development– Oversees Qualcomm’s strategic investments in wireless‐industry
ventures and business development activities for projects such as Augmented Realityas Augmented Reality
– Board Director: Avaak, Brain Corporation and Zeebo, Board observer: Livescribe, Location Labs, Obopay, Sotera Wireless. P b d Ai (IPO AIRV) Bi f (HP) N (N ki )Past boards: Airvana (IPO:AIRV), Bitfone (HP), Novarra (Nokia)
• Qualcomm AR teams worldwideA i Chi K UK USA– Austria, China, Korea, UK, USA
• Qualcomm offers an AR Platform and SDK for ARh d d l– No charge, 4000+ registered developers, 100 countries
– Android and Unity 3.x
![Page 9: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/9.jpg)
P t M i t iPeter Meier, metaio
• Co‐founder and CTO of metaio70 employees‐ 70 employees
‐ offices in Korea, US and Germany (HQ)‐ developed and brought to market the Unifeyeplatform for Augmented Reality developerplatform for Augmented Reality developer
• Patent author
• Global manager and chief architect of junaio, the metaio AR browsermetaio AR browser
• Manufacturing Engineering, TUM
![Page 10: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/10.jpg)
Phili S hl t ABUKAIPhilipp Schloter, ABUKAI• Founder President and CEO• Founder, President and CEO
– Business solutions that revolutionize the way companies do business through Actionable Business Productivity Solutionsbusiness through Actionable Business Productivity Solutions.
• Previously – General Manager of a growth business unit at Nokia
– Head of Product and Service Innovation, at the Silicon Valley office of D t h T l k ’ t ltiDeutsche Telekom’s management consulting arm
– A Worldwide Product Manager at Microsoft
S i l f d d PIXTO• Serial entrepreneur, founded PIXTO– images taken with a smartphone camera
and combined with GPS linksto pre‐defined content
![Page 11: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/11.jpg)
D id M i T l f iDavid Marimon, Telefonica
• Manager of Mobile Augmented Reality and Visual Search
• Team Leader at Telefónica R&D, Barcelona. Feb’08‐present– Co‐manager: Contextual Services & AR (Corporate research)C di fM biAR (S i h f d d i )– Coordinator of MobiAR (Spanish‐funded consortium): Mobile AR & tourism project
– Leading technological development on Mobile Visual– Leading technological development on Mobile Visual Recognition and AR.
• Ph.D. at EPFL, Switzerland.Ph.D. at EPFL, Switzerland. • Topics: Video‐based tracking; sensor fusion; markers
![Page 12: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/12.jpg)
R i d Kl i LRaimo van der Klein, Layar
• Co‐founder and president– Provides AR publishing platform and most popular AR browser
– Nearly 50 employees
Offi i US d A t d– Offices in US and Amsterdam
• Serial entrepreneur having founded SPRXSerial entrepreneur having founded SPRX mobile
• Co‐founder of Mobile Monday AmsterdamMobile Monday Amsterdam
![Page 13: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/13.jpg)
T i f thi S iTopics of this Session
• What are the BEST use cases for mobile AR?Today– Today
– In 2012?– Beyond?
• The inputs and outputs of ARp p– Sensors, sensor fusion– Visual AR and GPS‐based AR‐which one or both?– Visual AR and GPS‐based AR‐which one or both?– What are the frontiers in terms of what the devices will be able to detect and mobile AR will be able towill be able to detect and mobile AR will be able to use?Outputs– Outputs
![Page 14: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/14.jpg)
T i f thi S i 2Topics of this Session‐2
• Business models– What’s yours?
– What new business models can we expect?What new business models can we expect?
– What about mobile operators?
• Ecosystem of developers– What’s the typical developer in your current– What s the typical developer in your current environment?
– What will be the required skills for mobile AR in the future?
![Page 15: Augmented reality panel](https://reader033.vdocuments.us/reader033/viewer/2022051818/54bd52694a7959031e8b461a/html5/thumbnails/15.jpg)
T i f thi S i 3Topics for this Session‐3
• Hardware for AR– What is the best platform for AR today?
– What are the big breakthroughs we can expect inWhat are the big breakthroughs we can expect in 2011? And beyond?
PEREY Research & Consulting