augmented reality has arrived: what pr firms should know

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Page 1: Augmented Reality Has Arrived: What PR Firms Should Know
Page 2: Augmented Reality Has Arrived: What PR Firms Should Know

John C Havens: SVP Social Media, Porter Novelli and author of, “Tactical Transparency”

Jack Mason: Global Business Services, Strategic Programs and Social Media, IBM

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Tactic

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CoolConnectClick

Culture

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Utility=Adoption

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Georgia Tech Augmented Reality

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Google Favorite Places – AR (59)Google Favorite Places - Retail

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Google Goggles

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ScavengAR at SXSW

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AR against aggression

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Facial RecognitionTagging Real People (6:45)

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Virtual Advertising Rights (VAR)

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Hyper AR

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From AR to AIR: Augmented, Intelligent Reality

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IBM Seer (See Through Walls to Other Matches)

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Mobile Devices, Sensors and the Deep Data they Generate are Turning the World Wide Web into the Web Wide World

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There are now 5 billion mobile phones in the world, and 2 billion people will be on the Web by 2011 ...

soon there will be a trillion connected objects – cars, appliances, cameras, roadways, pipelines – comprising the "Internet of Things."

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Wal-Mart Acquires Vudu:Adds Its Clout to Movie Streaming

NY Times, Feb 2010

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An open-source platform for vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication

http://bit.ly/cxAPzM

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Frog Design Study — Computing 2020

information aesthetics http://bit.ly/94dcdV

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http://www.ibm.com/whatiswatson

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I’m at a Conference and I don’t remember anyone’s name because I don’t have to. I’m wearing my AR glasses and will be able to use facial recognition to pull up people’s names plus our most recent transcribed conversation (which had excellent SEO as I’ve been using popular keywords when I talk) and I’m wearing a shirt with a QR code maximized for visual search. At the bar last night I saw a cute girl’s geo Tweets and sent her a text offer for a beer. Went shopping yesterday for a jacket and they had blue-tooth enabled smart shelves with RFID. I put one jacket down and three feet later got an email with a discount offer on another jacket. I don’t think like I used to anymore. It’s like GPS—I don’t remember how to read a map. Or recall my phone number. Or know how to look up the definition to a word. I tend to only make choices now via Group Think after hearing from all my Social Networks along with multiple people I’ve never met……….

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Thank You!

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John [email protected] @johnchavens

Jack [email protected]@ibmbizanalytics