augmented reality and google glass

Augmented Reality

and Google Glass

Marta Rauch

@martarauch

#ICC2014

ICC 2014

February 28, 2014

• The importance of augmented reality

• Glass features, UI, user experience, apps

• Enterprise use cases

• Content

• Resources

Tip! Details are in my slides

on SlideShare:

http://www.slideshare.net/MartaRauch

What We’ll Look At

Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.

Adapt your content strategy for augmented reality and wearable tech!


The importance of

Augmented Reality (AR)


"AR is an enhanced view of

a real-world environment.

It uses technology to

supplement the user’s

normal view with

additional content that

enhances the experience."

- Marta Rauch

The Language of Content Strategy,

by Scott Abel and Rahel Bailie, http://shop.oreilly.com/product/9781937434359.do

What is augmented reality?

Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.pbs.org/mediashift/2013/06/how-

newspapers-make-augmented-reality-sexy-profitable/

http://shop.oreilly.com/product/9781937434359.do

http://www.pbs.org/mediashift/2013/06/how-newspapers-make-augmented-reality-sexy-profitable/













• 864 million phones AR enabled in 2014

• 103 million cars AR enabled by 2020

AR is everywhere


http://camicusdotorg.wordpress.com/2013/06/01/augme

nted-reality-car-repair-a-google-glass-app/

http://www.semico.com/content/augmented-reality-

envision-more-intelligent-world

http://na1.www.gartner.com/imagesrv/newsroom/images

/hype-cycle-pr.png;pv4a3db6f9c029a4db

http://camicusdotorg.wordpress.com/2013/06/01/augmented-reality-car-repair-a-google-glass-app/
















http://www.semico.com/content/augmented-reality-envision-more-intelligent-world











http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db






By the end of 2016, revenue of $600 billion

It is big money




http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/

http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup









































• Publishing

• Repair

• Automotive

• Mobile

• Translation

• Medical

• Education

• Advertising, manufacturing, navigation, television,

tourism, military, gaming, construction…

It's influencing many fields


http://en.wikipedia.org/wiki/Augmented_reality

http://venturebeat.com/2013/08/22/augmented-reality-gives-

surgeons-a-virtual-look-at-real-world-organs-during-operations/

http://en.wikipedia.org/wiki/Augmented_reality

http://venturebeat.com/2013/08/22/augmented-reality-gives-surgeons-a-virtual-look-at-real-world-organs-during-operations/

























Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.autoblog.com/2013/08/13/2015-audi-a3-

augmented-reality-app-owners-manual-video/

AR is replacing manuals

http://www.autoblog.com/2013/08/13/2015-audi-a3-augmented-reality-app-owners-manual-video/

















Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.bitrebels.com/technology/a

ugmented-reality-car-repair-app/

AR car repair

guide

http://www.bitrebels.com/technology/augmented-reality-car-repair-app/











http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0

http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets-

augmented-reality-ipad-repair-app-video

Volkswagen’s MARTA service guide

http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0

http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets-augmented-reality-ipad-repair-app-video

















Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8

http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/

AR printer setup

and repair manuals

https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8










Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. https://blogs.oracle.com/databaseinsider/entry/experience_oracle

_database_12c_with

Oracle’s AR app

https://blogs.oracle.com/databaseinsider/entry/experience_oracle_database_12c_with


Augmented reality apps are available for Google Glass


How does Google Glass fit in?

http://golfsight.skydroid.net/

http://golfsight.skydroid.net/

Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.psfk.com/2013/10/google-glass-running-app.html

Get fit Gamification + AR + fitness + Glass =

Awesome!

http://www.psfk.com/2013/10/google-glass-running-app.html







Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.youtube.com/watch?v=pZKWW3rzT2Q

Translate content

http://www.youtube.com/watch?v=pZKWW3rzT2Q

A Glass Explorer’s

Perspective



Glass UX


Glass UI


Get traffic information


Post on social networks


Get texts, email


Get birthday greetings


Paint a room

http://colorsnapglass.com/registered/#/features

http://colorsnapglass.com/registered/#/features

Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.google.com/glass/start/what-it-does/

Translate your voice

http://www.google.com/glass/start/what-it-does/





Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/

Interact with your Mercedes

http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/







Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://translogic.aolautos.com/2013/07/02/google-glass-app-gives-

tesla-model-s-owners-a-wearable-way-to-co/

Interact with your Tesla

http://translogic.aolautos.com/2013/07/02/google-glass-app-gives-tesla-model-s-owners-a-wearable-way-to-co/

























Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. www.engadget.com/2013/08/02/dapper-vision-openglass/

Identify objects

http://www.engadget.com/2013/08/02/dapper-vision-openglass/






http://abcnews.go.com/Technology/google-glass-changing-

quadriplegics-life/story?id=19918986 http://alexbtrust.org/

“I am a New Yorker, a law student, a quadriplegic…

With Glass, paralysis doesn't have to be paralyzing.”

- Alex Blaszczuk

http://abcnews.go.com/Technology/google-glass-changing-quadriplegics-life/story?id=19918986









http://alexbtrust.org/


bits.blogs.nytimes.com/2013/08/16/google-tries-to-make-

google-glass-look-fashionable/

http://www.marieclaire.com/blog/nina-garcia-google-glass

http://mashable.com/2013/08/15/vogue-google-glass/

Make a

fashion

statement














Nintendo Glass!

David Lee,

https://plus.google.com/114726514710

206373980/posts/5NAFe7aLjBg

https://plus.google.com/114726514710206373980/posts/5NAFe7aLjBg

https://plus.google.com/114726514710206373980/posts/5NAFe7aLjBg

A Sample of Current

Glass Apps



Some of my Glassware…

Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://glass-apps.org/google-glass-application-list

http://glass-apps.org/voicebuyer-for-amazon-google-glass-app

Shop

http://glass-apps.org/google-glass-application-list






















Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.kitchme.com/googleglass

Cook

http://www.kitchme.com/googleglass


Watch news

http://www.theverge.com/2013/5/20/4339446/google-glass-

apps-everything-you-can-do-right-now

http://www.theverge.com/2013/5/20/4339446/google-glass-apps-everything-you-can-do-right-now


















http://glassappz.com/apps/glassfit/

http://glassappz.com/apps/camelbak-thirst/

http://news.cnet.com/8301-17938_105-57597301-1/camelbaks-

new-google-glass-app-aims-to-keep-you-hydrated/

Work out

http://news.cnet.com/8301-17938_105-57597301-1/camelbaks-new-google-glass-app-aims-to-keep-you-hydrated/































Enterprise Use Cases


Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://panelpicker.sxsw.com/vote/21626

The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.

http://panelpicker.sxsw.com/vote/21626

http://blogs.adobe.com/samartha/

Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://theappslab.com/2013/06/20/messing-around-with-glass-

and-fusion-crm-for-kscope-13/

Engage

customers

The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.

http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/



















http://blogs.adobe.com/samartha/


http://glassappz.com/apps/glass-nest/

http://glassappz.com/apps/revolv/

http://revolv.com/revolv-google-glass-the-future-of-home-automation/

Control the Internet of Things (IoT)

http://glass-apps.org/glassfit-google-glass-app






















Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. https://www.fidelitylabs.com/content/fidelity-

market-monitor-for-glass

Monitor the

market

https://www.fidelitylabs.com/content/fidelity-market-monitor-for-glass










Track finances










Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://glass-apps.org/trulia-google-glass-app

Buy or sell a house

http://glass-apps.org/trulia-google-glass-app










Post to social networks










Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. https://yourshow.superhumanlabs.com/

Give great presentations

https://yourshow.superhumanlabs.com/

Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://silicalabs.com/#product

Meet up

http://silicalabs.com/#product

Content for Glass and

Wearable Tech


• Useful

Content for Wearable Tech


• Useful

• Timely

Content for Wearable Tech


• Useful

• Timely

• Unobtrusive

Content for wearable tech


• Useful

• Timely

• Unobtrusive

• Relevant



• Useful

• Timely

• Unobtrusive

• Relevant

• Concise



• Useful

• Timely

• Unobtrusive

• Relevant

• Concise

• Straightforward



• Useful

• Timely

• Unobtrusive

• Relevant

• Concise

• Straightforward

• Visual



• Useful

• Timely

• Unobtrusive

• Relevant

• Concise

• Straightforward

• Visual

• Adaptable



• Useful

• Timely

• Unobtrusive

• Relevant

• Concise

• Straightforward

• Visual

• Adaptable

• Accessible



Selected Resources


• Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch

• Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/

• Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos

• Scott Abel & Rahel Bailie, The Language of Content Strategy (includes Marta Rauch's augmented reality

topic) http://www.amazon.com/Language-Content-Strategy-Scott-Abel/dp/1937434346/

• Experience Oracle Database 12c with the Oracle App's Augmented Reality Scanner,


• Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515

• Mez Breeze, How Augmented Reality Will Change the Way We Live,


• Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/

Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8

Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines

• Installable Glassware, http://glass-apps.org http://glassappz.com

• Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13,


• Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/

• Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626

• Misha Vaughn, Will You Be wearing Your Enterprise Data?

https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your

Selected Resources



http://pinterest.com/martarauch/

https://www.youtube.com/user/martarauch/videos

https://www.youtube.com/user/martarauch/videos

http://www.amazon.com/Language-Content-Strategy-Scott-Abel/dp/1937434346/













http://www.gartner.com/newsroom/id/2575515



















http://www.youtube.com/watch?v=4EvNxWhskf8

https://developers.google.com/glass/ui-guidelines



https://glass-apps.org/



https://glassappz.com/

https://developers.google.com/glass/guidelines




















http://theappslab.com/2013/06/19/oracle-fusion-glass-app/







http://panelpicker.sxsw.com/vote/21626

https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your

• The importance of augmented reality

• Glass features, UI, user experience, apps

• Enterprise use cases

• Content

• Resources

Tip! Details are in my slides

on SlideShare:


What We Looked At


Adapt your content strategy for augmented reality and wearable tech!


Catch me during a break

to try on Glass

yourself!


• @martarauch

• Marta Rauch

• +Marta Rauch

• Marta Rauch

• Marta Rauch

Connect with me


Thank You!

Marta Rauch enjoys using Google Glass as a Glass explorer,

and is looking at use cases for gamification and enterprise.

A senior principal information developer at Oracle, Marta leads cloud

and mobile projects, and participates in initiatives for gamification and Glass.

Marta’s augmented reality topic is featured in The Language of Content Strategy, by

Rahel Bailie and Scott Abel, available from O’Reilly Media. Marta was a beta tester

for two AR apps for iPad and Android.

Her article on Google Glass and wearable technology will appear in the April STC

Intercom.

An STC Associate Fellow, Marta is a frequent presenter for conferences and

webinars, and has published articles for IEEE, HCII, STC Intercom, and the Center

for Information Development Management Best Practices. She has received 15

STC awards for individual and team projects at the regional and international level.

Marta holds a BA from Stanford University, a teaching credential, and a certificate

from UC Extension in Managing the Development of Technical Communication.

About the Speaker

Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. The statements and opinions expressed here are the author’s own

and do not necessarily represent those of Oracle Corporation.