augmented reality: a commercial point of view
TRANSCRIPT
2010EPFL+ECAL Lab.
Augmented realityA commercial point of view
The power of Augmented
Reality:
BuzzThat takes off
…
Who is Space3D Solutions?
- Created in 2007.- Staff: 8- Strong knowledge in 3D modelling
- Specialist in Holography and AR- Mission: 3D communication
- A passion: Augmented Reality
Strategic partnerships
For the development of augmented reality:
EPFL: Ecole Polytechnique Fédérale de Lausanne Joint developments in AR technology
EPFL+ECAL Lab:: Studies in setup and design for AR
Products:
- Holographic displays- Touch screens- 3D screens- Special projections- Augmented reality…
Products:
- 3D screens
Hard to show a picture in 2D
Augmented Reality: Is an art..Mixing animations and information'sMost of the time in 3D…
… on a video stream on 2D screens
… Mostly in real time
2008 2009 2010 2011 2012 2013 2014
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Mobile AR AdvertisingMobile ApplicationsMobile pay per downloadMobile GamesComputer
An interesting evolution:
The mix with social networks:
TwitterFaceBookMicroblogingSquareBookLinkedin…
Or :
Midvale School for the gifted AR Developers.
Web 1.0
1995 – 2005Beginning of WebImages and text basedWeb of documentsWritten as a textOn a Desktop computerInternet is antisocial?
Web 2.0
2000 – 2010The net is a diffusion mediaUsers contentWebservices, Open ArchitectureSemantic WebBeginning of mobilityInternet is the business of all
Web 3.0
2005 – The web becomes mediaThe web is a platformPeople a part of the webIntegration of augmented realityThe web is ubiquitousThe web becomes intelligent
Augmented Reality is also an impressive method for mixing the Web with the real world.Augmented reality will becomeThe platform linking the real worldwith computer generated data.
Augmented Marketing
Augmented Packaging
Augmented Packaging
More explanationsEnriched multimedia content
InteractivityProgressive user manualBut also access to social web
Comments from usersComments form pressure groups
Augmented Presentations
Augmented PresentationsAdds a new dimension to showsShows visual information'sInteraction with very large objects
Augmented Publicity
Augmented PublicityInteraction with the consumerMore powerful communicationAdds new mediaAdds social content
Augmented Press
Augmented PressCould save the Press industryNewspapers with AR linksEnriched AR BooksA movie is worth 1’000’000 words
Adds 3D pictures to text
Augmented Visualisation
Augmented VisualisationLearning with ARSimplifying complex notionsFacilitates educationLearning while following
Augmented Expositions
Augmented ExpositionsAdds InteractivityLive the storyRevive the pastAugmented PedagogyComplete Immersion
Augmented Distribution
Augmented DistributionFollow the consumerFacilitates the buying process
What do my friends thinkSocial content
Augmented Tourism
Augmented TourismAdds Info to landscapesGives directionsAdds a layer to realityNearby cafés
Augmented repair
Augmented repairFollowing a repair with AR
Follow detailed instructions
Web based AR help
Augmented Apparel
Augmented ApparelFor Clothes, Watches or Glasses
Augmented Make-upCan use social contextEasier to make a decision
Augmented Games
Augmented GamesMore choicesBetter interactivityAllows total ImmersionA new territory to explore
Sex and CasinosWill be the first to capitalizeBetter interactivityAllows total ImmersionWill be more addictive
The keys To SuccessWithAugmented Reality
Utility:The most Important conceptFor Augmented Reality
Very ImportantIntegrateSocial NetworksBuzz, Buzz…Facebook…Tweeter…
Take your time:Long term gainVsShort term glory
Credits!
Most pictures in this presentations Come from applications developed
By the major AR providers:Total Immersion, Metaïo, ARToolKit,
Layar, SPRX, Zugara,And algorithms from the EPFL
