augmented reality: a commercial point of view
TRANSCRIPT
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2010EPFL+ECAL Lab.
Augmented realityA commercial point of view
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The power of Augmented
Reality:
BuzzThat takes off
…
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Who is Space3D Solutions?
- Created in 2007.- Staff: 8- Strong knowledge in 3D modelling
- Specialist in Holography and AR- Mission: 3D communication
- A passion: Augmented Reality
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Strategic partnerships
For the development of augmented reality:
EPFL: Ecole Polytechnique Fédérale de Lausanne Joint developments in AR technology
EPFL+ECAL Lab:: Studies in setup and design for AR
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Products:
- Holographic displays- Touch screens- 3D screens- Special projections- Augmented reality…
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Products:
- 3D screens
Hard to show a picture in 2D
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Augmented Reality: Is an art..Mixing animations and information'sMost of the time in 3D…
… on a video stream on 2D screens
… Mostly in real time
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2008 2009 2010 2011 2012 2013 2014
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Mobile AR AdvertisingMobile ApplicationsMobile pay per downloadMobile GamesComputer
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An interesting evolution:
The mix with social networks:
TwitterFaceBookMicroblogingSquareBookLinkedin…
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Or :
Midvale School for the gifted AR Developers.
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Web 1.0
1995 – 2005Beginning of WebImages and text basedWeb of documentsWritten as a textOn a Desktop computerInternet is antisocial?
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Web 2.0
2000 – 2010The net is a diffusion mediaUsers contentWebservices, Open ArchitectureSemantic WebBeginning of mobilityInternet is the business of all
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Web 3.0
2005 – The web becomes mediaThe web is a platformPeople a part of the webIntegration of augmented realityThe web is ubiquitousThe web becomes intelligent
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Augmented Reality is also an impressive method for mixing the Web with the real world.Augmented reality will becomeThe platform linking the real worldwith computer generated data.
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Augmented Marketing
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Augmented Packaging
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Augmented Packaging
More explanationsEnriched multimedia content
InteractivityProgressive user manualBut also access to social web
Comments from usersComments form pressure groups
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Augmented Presentations
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Augmented PresentationsAdds a new dimension to showsShows visual information'sInteraction with very large objects
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Augmented Publicity
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Augmented PublicityInteraction with the consumerMore powerful communicationAdds new mediaAdds social content
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Augmented Press
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Augmented PressCould save the Press industryNewspapers with AR linksEnriched AR BooksA movie is worth 1’000’000 words
Adds 3D pictures to text
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Augmented Visualisation
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Augmented VisualisationLearning with ARSimplifying complex notionsFacilitates educationLearning while following
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Augmented Expositions
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Augmented ExpositionsAdds InteractivityLive the storyRevive the pastAugmented PedagogyComplete Immersion
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Augmented Distribution
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Augmented DistributionFollow the consumerFacilitates the buying process
What do my friends thinkSocial content
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Augmented Tourism
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Augmented TourismAdds Info to landscapesGives directionsAdds a layer to realityNearby cafés
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Augmented repair
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Augmented repairFollowing a repair with AR
Follow detailed instructions
Web based AR help
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Augmented Apparel
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Augmented ApparelFor Clothes, Watches or Glasses
Augmented Make-upCan use social contextEasier to make a decision
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Augmented Games
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Augmented GamesMore choicesBetter interactivityAllows total ImmersionA new territory to explore
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Sex and CasinosWill be the first to capitalizeBetter interactivityAllows total ImmersionWill be more addictive
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The keys To SuccessWithAugmented Reality
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Utility:The most Important conceptFor Augmented Reality
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Very ImportantIntegrateSocial NetworksBuzz, Buzz…Facebook…Tweeter…
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Take your time:Long term gainVsShort term glory
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Credits!
Most pictures in this presentations Come from applications developed
By the major AR providers:Total Immersion, Metaïo, ARToolKit,
Layar, SPRX, Zugara,And algorithms from the EPFL
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