audrey j witt 2017_portfolio_1
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Audrey J. Witt139 Friendly Road | Cranston, Rhode Island 02910 cell 401.524.0146 | email [email protected] | find me on Linked In
PORTFOLIODESIGN AND PRODUCTION SERVICES MANAGER Demonstrated expertise in bringing ideas to fruition! Creative yet practical design services manager with extensive experience in resourcing the creative development and design of marketing materials and communications, retail-level store signage, print production and troubleshooting, direct mail and fulfillment. Highly motivated problem solver with attention to detail and proven ability to manage accuracy, budgets and deadlines without sacrificing excellence nor corporate brand standards.
• Speaks the graphics creative and technical languages; interfaces clearly with creative teams, project managers and vendor resources. • Extensive knowledge of the printing process, including digital, offset sheetfed, offset web, and large format • Experienced print vendor resourcer and price negotiator • Experienced in color proof evaluation and on-press color management
Consumer Experience Support
Fall Fashion Event - Discover your StyleDirect Mail and In-Store SignageDesigned by Falcone Communications and DesignManaged by Audrey J. WittRPI PrintingSynnott Imaging Systems
Production Schedule
Direct mail postcard-style invitation; 250 customized variable-data lots (circled). Printed on 111# Nantucket Gloss Cover and inserted into white 60# Finch Opaque A7 envelope; envelope printed with matching customized variable-data inkjet return addresses at same time as outgoing addresses to save on cost.RPI Printing
Instore signage digitally printed on dull coated photo stockSynnott Imaging Systems
Direct Mail In-Store Signage
Consumer Experience Support
Spring Fashion Event - Carnival!Direct Mail and In-Store SignageDesigned by Falcone Communications and DesignManaged by Audrey J. WittArtCo PrintingSynnott Imaging Systems
Production Schedule
Direct mail postcard-style invitation; 250 customized variable-data lots (circled). Printed with ultra-bright inks on 129 HannoArt Silk Cover w/Gloss o/a aq coating and inserted into white 60# White Finch Opaque envelope; envelope printed with matching customized variable-data inkjet return addresses at same time as outgoing addresses to save on cost.ArtCo Printing
Instore signage digitally printed on dull coated photo stock; gift tags and crystal tattoo packaging printed on 15pt Tango C1SSynnott Imaging Systems and ArtCo Printing
Direct Mail In-Store Signage
Consumer Experience Support
Summer Designer Signing EventDirect Mail and In-Store SignageDesigned by Falcone Communications and DesignManaged by Audrey J. WittDES PrintingSynnott Imaging Systems
Production Schedule
Direct mail self mailer tri-fold invitation, fugitive glue closure. Printed on 129# HannoArt Gloss Cover.DES Printing, a Division of The Allied Group
Instore signage digitally printed on dull coated photo stock, vinyl and canvasSynnott Imaging Systems
Direct Mail In-Store Signage
Consumer Experience Support
Annual Edition Ornament Designer SeriesPackaging Note Cards and In-Store SignageDesigned by Gustin Advertising, Falcone Communications and Design, Audrey J. WittManaged by Audrey J. WittArtCo PrintingSynnott Imaging Systems
Typical Production Schedule
*Complimentary, crystallized MomentCard with any Annual Edition Ornamentpurchase, while supplies last.
Swarovski_Leaseline_22x28:Layout 2 7/25/13 1:05 PM Page 2
Triangular note card designed to fit Annual Edition Ornament box packaging. Printed on 129# Ice Silver or Ice Gold Curious Metallic Cover and enhanced with a single crystal.ArtCo Printing
Instore signage digitally printed on dull coated photo stock or 100# Ice Silver Curious Metallic CoverSynnott Imaging Systems
Packaging Note Cards In-Store Signage
Retailer Support
Annual Edition Retailer KitRetailer Kit Boxes, Order Forms, StickersDesigned by Falcone Communications and Design, Audrey J. WittManaged by Audrey J. WittArtCo PrintingSynnott Imaging SystemsPrecision Business Forms
Production Schedule
Explore ENCHANTING ASIA
with Swarovski
Explore ENCHANTING ASIA
with Swarovski
Kit boxes printed on 100# HannoArt Gloss Text, with gloss lamination and mounted to white corrugated E-flute board.ArtCo Printing
Kit boxes contained 3-part application order forms with flysheets and flip cover printed by Precision Business Forms, Authorized Retailer Stickers printed by Synnott Imaging Systems,
SCS ANNUAL EDITION 2015
Peacock Arya
SCS ANNUAL EDITION 2015
Peacock Arya
SWAROVSKI CRYSTAL SOCIETY
Collateral Support Materials
SCS
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SCS A
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2015
Peacock Arya
SW
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Collateral S
upport Materials
SCS ANNUAL EDITION 2015
Peacock Arya
SWAROVSKI CRYSTAL SOCIETY
Collateral Support Materials
SCS ANNUAL EDITION 2015
PeacockARYA
Beauty, Majesty, Eternity
SCS ANNUAL EDITION 2015
PeacockARYA
Beauty, Majesty, Eternity
5149154. SCS15 Retailer Box.indd 1 10/6/2015 8:28:46 AM
Retailer Kit Boxes
Consumer Support
Invitation for the SCS Numbered Limited Edition Black Stallion Direct Mail and In-Store SignageDesigned by Falcone Communications and DesignManaged by Audrey J. WittArtCo PrintingSynnott Imaging Systems
Production Schedule
Pocket Folder / Inserts InvitationPrinted 1 color black on 111# Curious Metallic Ice Silver Cover; die cut pocket folder, scored and glued, with colllated cards. A2 Curious Metallic Ice Silver envelope along with collated cards/pocket folder Inserted into A7 Poptone Black Licorice envelope printed with silver ink.CHALLENGE! Keep project under $2 each ($1.66)ArtCo Printing
Instore Signage printed by Synnott Imaging Systems
Heinz Tabertshofer will be visiting the U.S. to share an evening with the new owners of his latest masterpiece. You will be treated to dinner and cocktails,
in addition to a few sparkling surprises along the way.
Y O U A R E C O R D I A L L Y I N V I T E D
Spend an evening with HEINZ TABERTSHOFER
designer of your stunning new DESIGNER EDITION BLACK STALLION
The included cards will outline the details of your evening.
EVENT DETAILS
ACCOMMODATIONS
RSVP
THE BLACK
StallionEXCLUSIVE DESIGNER EDITION 2014
Numbered Limited Edition
Designed by Heinz Tabertshofer
Limited to 888 pieces globally
Retail Price $8,025
11x17 EDE Event Sign.indd 1 6/10/2014 11:10:25 AM
Direct Mail In-Store Signage
NOTE: I was hired in 2000 strictly to manage catalog production - 27 catalogs/year. Duties included designing the covers, managing photography of cover and over 1000 product skus (Morgan Rockhill Photography), sourcing and managing printing, and distribution.
Crystal Figurines CatalogsEdited Centrally-produced file submitted for print.Foil Stamped Cover
Production - Audrey J. WittPrinting - Universal-Wilde (Web Offset)
Fashion CatalogsUS product assortment developed and submitted via Excel spreadsheet to MBD, who has written a script to support electronic page layout. This script coordinates all sku numbers with images, data and bar codes. Final production files submitted for print.
Production - Marketing by DesignPrinting - ArtCo Printing (Jewelry/Sheetfed or Digital)
Retailer and Consumer Support
Product Catalogs Produced by Marketing by Design, Audrey J. WittManaged by Audrey J. WittArtCo PrintingUniversal-Wilde
Typical Production Schedule
Advertising layout for Diann’s Gifts, an authorized Swarovski retailer;required current corporate branding, new introduction product and copywriting
Retailer Support
Advertising Designed by Audrey J. WittManaged by Audrey J. Witt