P e r s o n a l D e t a i l s

Visual Communication ManagerDigital Marketing

13 years of experience

Audrey Bachérius

Mobile: +32 (0)497.47.66.21Email: audrey@bacherius.comaudrey.bacherius.comAddress: avenue de la consolation 56/1 - 1030 SchaerbeekDate of birth: 28/01/1981 (35)Permis B

E x p e r i e n c e

July 2016 – Now Consultant at Avertim www.avertim.be

Avertim is a unique Innovation and Management consulting group dedicat-ed to accompanying big transformation programs by building the bridge between Strategy and Operations.

Mission in the Trade Marketing department to develop new tools and com-munication plan with Key Accounts of the “Loterie Nationale”

from creation of campaigns, establishment of visual new concept .

October 2011 – April 2016

Communication Manager at Stanley&Stella SA (textile Industry -Sustainable Fashion) www.stanleystella.com

Launch of the brand in january 2012 on the European Market. Responsible for all the communication Strategy before the brand launch. From Creative Direction to writing texts, press relations, event organisation, sales communication support, digital strategy, internal communication.Definition of the communication strategy (multi channel, from paper com-munication to digital and social media). In charge of the visual communication and creative direction of the brand image. (photography, video)In charge of the development of all the communication tools (from concept to realisation, working closely with designers, creative people, agencies, architects, etc.). Monitoring and follow up of plannings, projects and budgets. In charge of a team of 2 people.

March 2011 – September 2011

Communication Manager at TKS SA (Ice Watch) www.ice-watch.com

In charge of the international communication of the brand working closely with PR agencies and distributors of the brand in 100 countries all over the world. Organisation of the first big Ice Watch event in Belgium, for the launch of the F***Me I’mFamous watch.Organisation of several press conferences. In close contact with PR agencies in the different countries to give the guidelines for communication opera-tions.Development of POS material tools.Work on visual presentation of the different collections of watches. Presence on fairs.

L a n g u a g e sFrench English Dutch

“After more than 13 years of experience in communication, I would like to enlarge

my knowledge and horizon. Today I’m looking for a new opportunity,

close to my life values and passion”.

S k i l l s

Communication Management Project managementLong Term Strategy Positioning / Story Telling / Brand imageDigital communication Paper Communication

Creative DirectionCreative ideaBrainstomringConcept and effective realisationCoaching of creative teams

Other Business CompetencesTeam ManagementPresentation (verbal & written)Prices and Contract negociationLegal Trademark

Press CommunicationBriefingPlanningBudgetFollow up

P e r s o n a l

Enthousiast / Positive mindedOrganisedPerfectionistTeam Leader / PlayerCreativeResult Oriented

March 2009 – February 2011

Communication Manager at THE COTTON GROUP (textile industry) www.bc-collection.eu

In charge of the communication strategy in close relation with the marketing department. Responsible for all the communication projects and tools developments : catalogues, brand managing, presence at international fairs, multimedia management (web, emailing campaigns, I phone application development, presenta-tions, video), Event organisation for customers and internally. Moni-toring and follow up of the communication tools, planning and budget.

January 2008 - March 2009Communication Officer at THE COTTON GROUP (textile industry)

Project manager for visuals, E-tools (website, webshop, emailing campaigns). Sales support for communication tools and POS Materi-al.

October 2006 - January 2008Communication assistant at THE COTTON GROUP

February 2006 - October 2006Chargée de Communication in the ICT (Information and communi-cation technologies) department of IGRETEC

August 2003 - August 2005Junior Consultant at eecom conseil Strategic & environmental com-munication agency .

E d u c a t i o n1999 – 2003Master in Communication at IHECS (Institut des Hautes Etudes des Communications Sociales), Public Relations section, Haute Ecole Gallilée.

1993 – 1999Secondary school at Athénée Royal Vauban Charleroi

Hobies & Interests Hoobies : jazz singing, music, graphic design, personalised clothing brand, streetart Interests : Music, art, fashion, decoration, personal development

July 2016 – Now Consultant at Avertim www.avertim.be

Avertim is a unique Innovation and Management consulting group dedicat-ed to accompanying big transformation programs by building the bridge between Strategy and Operations.

Mission in the Trade Marketing department to develop new tools and com-munication plan with Key Accounts of the “Loterie Nationale”

from creation of campaigns, establishment of visual new concept .

October 2011 – April 2016

Communication Manager at Stanley&Stella SA (textile Industry -Sustainable Fashion) www.stanleystella.com

Launch of the brand in january 2012 on the European Market. Responsible for all the communication Strategy before the brand launch. From Creative Direction to writing texts, press relations, event organisation, sales communication support, digital strategy, internal communication.Definition of the communication strategy (multi channel, from paper com-munication to digital and social media). In charge of the visual communication and creative direction of the brand image. (photography, video)In charge of the development of all the communication tools (from concept to realisation, working closely with designers, creative people, agencies, architects, etc.). Monitoring and follow up of plannings, projects and budgets. In charge of a team of 2 people.

March 2011 – September 2011

Communication Manager at TKS SA (Ice Watch) www.ice-watch.com

In charge of the international communication of the brand working closely with PR agencies and distributors of the brand in 100 countries all over the world. Organisation of the first big Ice Watch event in Belgium, for the launch of the F***Me I’mFamous watch.Organisation of several press conferences. In close contact with PR agencies in the different countries to give the guidelines for communication opera-tions.Development of POS material tools.Work on visual presentation of the different collections of watches. Presence on fairs.

F a c t s & I n f o s Master In Communication13 years of experience on different fields: Industry, fashion, textile visual communication, web, branding, corporate

I n t e r n a t i o n a lFrench speaking, excellent command of English, good level of DutchWorked for Belgian brands with a European or International scope. Willingness to work in an international envrionment.

P r o j e c t M a n a g e rProject Manager: Strategic and operational is a perfect mix to achieve goals. Creative direction / Briefings / Planning / Realisation / Broadcasting / EvaluationGood planner and result orientedCan work on many different projects in the same time with deadlines Have created whole the communication tools for a brand. From Startup in 2012, the company has a turn-over of 22 millions € in 2015. Work in team & independent. Good people management.

V i s u a l / P h o t o

10 years of experience i photoshoot and have worked with different photo team for the fashion industry. Outdoor shootings / editorial visuals Still life / Packshots In Studio Shoots for seasonal collection Managing pre-production, production and post-production - resposible for the final result.

B r a n d i n g L o v e r

Managing legal aspect of a brand.Development of the tone of voice, visuals, videos, graphic design for all the communication tools (internal-ly and externally)See some videos here : https://www.youtube.com/channel/UCXc04R6qt1zG2MbgqW5uXNA

D i g i t a l O r i e n t a t i o nBackground in digital communication (developed and maintain about 15 websites / webshop and social media strategy).At ease with IT / web specifications.

P r e s s / E v e n t C o o r d i n a t i o n Writing of press releases, contact with press agencies, organization of press conferences (with minister, for special event, or sensational information).

Creation, elaboration of a lot of internal and external events. Business reviews, sales meetings, product / collection Launch, B2B meetings with customers, organization of fairs (in Europe : 6 in winter 2016)https://www.youtube.com/watch?v=_PtkXLPRkq4https://www.youtube.com/watch?v=z6QIPDe7vlw

H u m a nEmpathic, I can easily understand people, what they want. (From a customer side and a colleague / compa-ny side).Enthusiastic, I always do my job with my heart.Open, I easily get in contact with people and build excellent relationships with colleagues, teams, suppli-ers, and partners.