Dear colleagues!Please find majority of tips and recommendations beneath after below mentioned screenshots.

Tips and recommendations:1. Locate Slogan “Allpara Global Parapharmacy. Explore the most comfortable

prices” right under a logo in the upper right corner. I’d highly recommend to rewrite slogan “Explore the most comfortable prices” into another one (let the visitor to compare prices himself)

2. Create USP (unique selling point – a marked/bulleted list of main advantages, highlights of the company, valuable distinctions from competitors- example is shown on the screenshot above) and place it in the upper right center above the folder).

3. Add menu sections such as “Payment and delivery” and “Special offers”4. Add one more horizontal menu with products categories and set up field

SEARCH for each of them.5. Add “Call-to-action” buttons to lead/navigate a potential customer along

the website as such: “Subscribe and get an extra discount” (purpose: collect e-mails) or “Make a free appointment” or “Visit our free presentation”

6. Add On-line chat or On-line helper on main page.7. Add some special offer clickable banners on a main page.8. Rewrite “About us” section- too much of text, create a short Greeting video

with general manager, CEO or company director. Add diplomas, certificates beneath a page.

9. Slightly correct a product card – hire a copywriter to set us quality reviews for each product- needed for seo optimization, add “quantity sold” counter. As a preference add “With this product also buy”, “Recently viewed”, “Look alike”. Create a bulleted list with main consumer characteristics.

10.Add “Recently added”, “Most popular” as search criteria in each product category.

11.Completely redesign “Cart”- it’s a real weak point of your website: remove redundant fields, rename a transferring button (Must be CONTINUE), set up all methods of payment and delivery etc.

12.Try to locate all page elements on each page above the folder.13.Replace a main banner on a main page (current one doesn’t comply with

the main idea of the website- a visitor is confused with benefit this website could deliver)

14.A bit change a tag “title” in each product category for a better seo optimization.

15.Work out a mobile version of the site – increase downloading speed of all pages on the website: you can follow these instructions: https://developers.google.com/speed/pagespeed/insights/?hl=ru&url=https%3A%2F%2Fwww.allpara.com%2Fbuy%2Feurosilicone-tm-l3%2F&tab=mobile

16.Increase quality of products pictures for a better seo optimization: it’s quite a poor especially in “Devices” category.

17.Put more selling triggers (for example “Buy any two products and get free delivery”)

18.If this website is intended for a CIS community (Russian spoken countries) indicate Russian phone number (direct and mobile, free number) as well as other contact ways (Skype, fax, whatsup, viber etc.)

19.Accumulate traffic from social networks – for pharmaceutical products I’d recommend Instagram, Facebook, Vkontakte. By the moment it’s on a zero level.

20.Work out current external links (anchor and nonanchor). Create quality ones on different themed forums, partner websites, social pages.