audiocodes session border controller update
DESCRIPTION
Update on AudioCodes SBC, AudioCodes, SBC, Lync, SIP, SIP Trunking, Session Border ControllerTRANSCRIPT
AudioCodes SBC Update
October 2014
John D’Annunzio, VP Sales
• Market leader in VoIP networking Products• Ranked #1 in low and mid density media gateways for service providers
• Ranked #2 in enterprise session border controllers
• Deployed in over than 100 countries in service provider and enterprise networks
• OEM Partnerships with Genesys, Alcatel-Lucent, Avaya, & Interactive Intelligence for both MGWs and SBCs
• Dominant Player in Lync Voice Services Market with One Voice for Lync Suite of Products
Introduction
• Market leader in VoIP networking Products• Ranked #1 in low and mid density media gateways for service providers• Ranked #3 in enterprise session border controllers
• Deployed in over than 100 countries in service provider and enterprise networks
• Over 1M Contact Center ports deployed in 100+ countries with Genesys
• Almost 6,000 SBAs deployed including Microsoft IT with over 600 SBAs
• Case Studies: http://www.audiocodes.com/case-studies?solution=35251&l=solution
• Strong brand for quality & performance
• 20 years of VoIP expertise
• Public since 1999
AudioCodes: A Brief Intro
Building successful, innovative, low TCO VoIP
networks requires openness and interoperability
Global Partner Strategy
Corporate Focus• Over 250 engineers all focused on Enterprise Voice & Data• Enterprise is not an afterthought, we are innovators in the space• Common Architecture & Code Base across Products• World Class expertise in key technologies
DSP, Real Time Computing, SIP, PSTN, OAM, Security
Enterprise Voice & Data – It’s What We Do
Broad Scaling• Product coverage from a few lines to thousands of sessions
• Appliance, Server, and VMware options available
Built from the Same Software Base
Comprehensive Functional Suite• Media Gateway & Session Border Controller,
• Transcoding & Voice Quality Management
• IP Phones
Available in a Single Product Suite
AudioCodes Products Portfolio
IP Phones
High Availability Gateways
Mobility Solutions
IP FaxingRecording
Mediant 3000 Mediant 8000
310HD 420HD 320HD
SOHOGateways
Media Pack 11x/2xx
MSBRMediant™ 500 Mediant™ 800 Mediant™ 850 Mediant™ 1000
E-SBC& Media Gateway Mediant 800 Mediant 1000 Mediant 2600 Mediant 3000 Mediant 4000 Mediant 9000
Rich palette of products provides the breadth
required for any configuration
AudioCodes SBC momentum
Fastest Growth of ESBC Market Share
• AudioCodes ranked #2 among top five vendors, with an %12.2 market share• Nearly 100% Year over Year Growth!
• AudioCodes was the onlyvendor to post 3 consecutive quarters of growth
• AudioCodes market share grew 35% from 1Q14 to 2Q14, more than any vendor
Source: Infonetics Enterprise Session Border Controllers Quarterly Worldwide and Regional Market Share, Size, and Forecasts: 2Q14 August 29, 2014
SMB Market Contributes Majority of SMB Shipments
# System Sessions
Source: Infonetics Enterprise Session Border Controllers Quarterly Worldwide and Regional Market Share, Size, and Forecasts: 2Q14 August 29, 2014
“Shipments of sessions by customer
size (i.e., number of employees) are
predominantly to medium enterprises
with 101-5,000 employees, and they
made up 72% of SBC session shipments
in 2Q14. This is a large swath of
businesses worldwide and a sweet spot
for SIP trunking. “
AudioCodes uniquely provides:• Coverage across this key segment with a single technology• High Availability options for the entire segment• Software and Appliance based options
E-SBC Market Recognition by Gartner
• June 18, 2014 – Gartner released first-ever ESBC Market Survey and AudioCodes is among the top vendors.
• “AudioCodes has built a global reputation for providing high-quality SBCs and media gateways that work with virtually any IP telephony or UC platform to support IP and TDM connectivity for trunks and devices.”
The Other Guys
Incomplete Portfolios• Big SBCs but not Small SBCs• SBCs built on different technologies• Appliance but no SW/VM/COTS option• No MGWs, MGWs on different technologies• No Phone Solution
All drive more complex multi-vendor solutions• Multiple technologies to manage, support,
and maintain
The AudioCodes Advantage• Complete portfolio – Single Technology• Solution Partnership with Genesys• VQ Solution integrating SBC, MGW, IPP• Designed for Enterprise users
No other vendor is positioned as well for One Voice Packaging
Product Gaps• No Answering Machine Detection• Not SIP REC validated with Verint & Nice• No Survivability - Hunt Group Distribution• Complicated & restrictive provisioning -
designed for Carrier instead of Enterprise
AudioCodes SBCUpdate
Advanced VoIP Service – (SBC) Session Border Controller
Interoperability Quality of Experience/Service Security
Voice Transcoding
NAT Traversal
SIP Normalization
DTMF Conversion
IPv4 to IPv6 Dual Stack
Fax Conversion
Protocol/Coder Policing
QoE monitoring with SEM
Call Admission Control
SLA assurance
SIP mediation
Media transcoding
Test call agent
Intrusion Detection & Prevention
Dynamic Whitelist/Blacklists
VoIP traffic classification rules
Call control/Media encryption
Denial of Service protection
Call Theft and Fraud protection
Remote Workers with Security
BroadSoft
IP PBX
Nomadic Users
TDM PBX
PRI
IP
Full SBCpackage
MPLS/VPN
AT&T IPFR/IPTF
Public WAN
Full Perimeter Defense, Routing & Interoperability
License is used for maximum flexibility in SIP Trunking or Hosted applications.
Ensure Survivability, High Voice Quality, Interoperability and Securityfor SIP Trunking environments.
SBC license is designed to allow full control of routing, multitenant access, and remote worker security.
Hosted
Product Target MarketMax. SBC Sessions
Mediant 500SMB 250
Mediant 2600SME 600
Mediant 4000Large Entreprises 5,000
Mediant 9000Large Enterprises, Service Providers
28,000
Mediant VEVirtualized data
centers2,000
Mediant SELarge Entreprises, Service Providers
28,000
AudioCodes SBC Line
Pure SBCs Hybrid SBCs (IP and TDM)
ProductTarget
MarketMax. SBC Sessions
Max. TDM Channels
Mediant 800bSMB 250 60
Mediant 1000SMB/SME 150 192
Mediant 3000 Large Entreprises
1,000 2,016
Widest line of SBCs to optimally fit any customer size and need
Multiple Form Factorsfor Optimized Performance
• Appliances for low to mid range
• MGW/SBC Hybrids for legacy and migration support
• Server & VM based SW SBCs leverage powerful commercial multi-core technology
• All run the same code base
Introducing the Mediant 9000 SBC
• The AudioCodes Mediant 9000 is a highly scalable Session Border Controller (SBC) designed for:• Large enterprises
• Large contact center locations
• Access SBC for service provider environments
• Supporting up to 28,000 concurrent sessions
• The Mediant 9000 supports:• Extensive SIP connectivity with wide-ranging interoperability
• Enhanced perimeter defense against cyber-attacks
• Advanced voice quality monitoring
Interface Flexibility
Mediant 9000 brings 12 GB Ethernet Ports
• Sonus 5x00 brings 6, Acme 3820 brings 7
Capacity and Flexibility
• Assign interfaces to Services/Domains as required
• Sonus and Acme is fixed
Fixed Interface Configurations
Imposes Limitations
Sonus
• 2 Media, 2 Mgmt, 2 HA – All Required
• Dual Ethernet or (not and) physical LAN WAN separation (5100 & 5200)
• Dual Ethernet or (not and) 2 GB media capacity (5100). 20K Session Max at G.711 (5200)
• No physical domain separation
Acme
• Simplex fixed Mgmt Interface, 4 interfaces for signaling and media.
AudioCodes
• Physical Separation and (not or) Service Separation if required
• Physical Separation between LAN-WAN and multiple WAN
• Alternately, run all Services/Domains on same ports if ports are scarce
• Configure Multiple Media Interfaces for high bandwidth requirements (e.g. WB audio or video)
Transcoding
The best transcode is the one that isn’t required
• The SBC can enforce the “right” coder from the Service Provider based on detailed message criteria.
Sometimes can’t be avoided
• AudioCodes has the most flexible Transcoding options
Light Transcoding Needs
• Tone detectors & exception handling
SW Transcoding on CPU Core in SW SBC
Unique Decomposed Solution Provides
Maximum Flexibility
Independent Session & Media Scaling
• Not constrained by proprietary DSP cards
• N+1 sparing of DSP instead of 1+1
• Add more modules for high complexity coders
• Re-usable across COTs Server upgrades
Heavy Transcoding Needs
• Volume Transcoding
External DSP modules augment COTS SBC HW
AudioCodes Application API
Bell-Heads and the ITU meet Net-Heads and the IETF
• Telephony has accumulated many domain specific protocols: SNMP, TR-69, ENUM, TCAP, etc. They provide all the capabilities that the last 5 decades of use have shown to be required.
• Contact Centers live in the Web 2.0 world of pan-application protocols like REST and SOAP, and telephony protocols don’t fit
Wouldn’t it be cool…
• If all those valuable capabilities became available via a simple to develop to REST Interface.
Introducing the AudioCodes Application API
Representational State Transfer (REST)
• HTTP/S based – eliminates firewall problems faced by telephony protocols
• Simple HTTP URI lexicon and Methods (GET, POST, PUT, DELETE)
Provides Unparalleled 3rd Party Access
• Update Configurations & perform Resets
• Performance Metrics, Logs, & Alarms
• Real time routing instructions
• Message Manipulation
Opus and the Contact Center
Two Primary Use Cases
• Classic use-case: Incoming call from Customer’s WebRTC enabled browser
• Off-label use-case: NB connections to Work-at-Home Agents
Un-ManagedInternet
Service Provider
Opus
OpusG.711
• Transcode to G.711 with AUDC SBC (v7.0) for connection to SIP Trunk
• Avoid G.729 (dual transcode)
• Even with SIP Trunk on competitor SBC
• Works for MGW/PRI just as wellAUDCSBC
Opus Call legs OTT via ISP,not via ITSP SIP Trunk
SIP Trunk
Voice Recording Comparisons
• Voice recordings made at AudioCodes-Genesys joint lab
• Constant 15% network loss impairment introduced
G.711 G.729 OPUSOpus’ superior performance
is compellingly evident
• Bit-rates from 6 kb/s to 510 kb/s• Sampling rates from 8 kHz (NB) to 48 kHz (fullband)• Frame sizes from 2.5 ms to 60 ms• Constant bit-rate (CBR) &variable bit-rate (VBR)• Audio bandwidth from narrowband to fullband• Speech and music, mono and stereo• Support for mono and stereo• Up to 255 channels (multistream frames)• Dynamically adjustable bitrate, audio bandwidth,
and frame size• Excellent loss robustness & packet loss
concealment (PLC)
SIP Rec
AudioCodes SBC/GW
Recording Server (SRS)
cordin
Recording Client (SRC) SIP IP Phones or Call Center system SIP & RTP
SIP Trunks or PSTN Trunks
SIP Meta Data
Communication Session
Recording Session
Standards Compliant (RFC 6341)
• ”…extensions to SIP that will manage delivery of RTP media to a recording device”
• Transforms gateways and SBCs into smart tapping devices
Interoperability
• Metadata management includes passing keys for encrypted media
• IOT with Verint & Nice
Competitor implementations are partial/proprietary
w/out encryption support
One VoiceOperations Center
provides addedSBC Value
Element Management
Day 1 Operations:• SBC wizard - INI file generation according to simple step-by-step instructions
• Devices auto-discovery - Add to the Element Management the entire set of network component automatically
Day 2 Operations:• Single control point for s/w upgrades and
generic configurations
• Provisioning, Fault Alerting, Performance & Security Management
• Online graphs and search capabilities
• Activity Journal. View the set of device actions
• SBA Pro Connect - mass update and upgrade tool
Central Control Point for large numbers of VoIP network elements including MGs, SBCs, & IP Phones
• Zero touch provisioning - Automatically pushing configuration files to devices on reset
Shared License Management
SBC License Pools• Customer purchases licenses and adds them to the Pool
• Customer allocates pool licenses to any set of devices in their network
• No AudioCodes involvement required to allocate and re-allocate pool licenses.
Session Pools help maximize the value of an SBC investment
Benefits of a Shared Resource• Add sessions where you need them, when you need them.
• Change the allocations when the network changes
• No AudioCodes involvement required to allocate and re-allocate pool licenses.
Advanced Routing ManagementHeadquarter
SBC HQ
Remote Users - HQ Level 3
FlowrouteLAN
Users - HQ
VoIP
Boston Branch
SBC Boston NY Office
VerizonAT&T
SBC NY
LAN Users – Boston1
LAN Users - NY
LAN Users – Boston2
Centralized Management for VoIP routing
• Consolidate and centralize all of the routing and subscriber planning and information
• Facilitates resilient, distributed architecture
Separate Network Routing from individual PBXs
• PBX focus on users and features, not network routing
5 Steps
1. Add SBCs and Interfaces via EMS
2. ARM imports network topology
3. ARM imports relevant User info
4. Administrator sets network routing policies
5. Routing information distributed to SBCs
Graphical network view and route calculations
• Flexible routing rules using high level “language”
Optimize and Simplify Ent. network usage
• Least Cost Routing, QoE based Routing, …
From
To
PBX NY
© 2005 AudioCodes Ltd. All rights reserved.