audio & video best practices november 30, 2007 nicki dugan, corporate communications yahoo! inc
TRANSCRIPT
Audio & Video Best Practices
November 30, 2007
Nicki Dugan, Corporate Communications
Yahoo! Inc.
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LeadWhy Go Multimedia?
1. Take us behind the scenes
2. Transparency, transparency, transparency
3. Worth a thousand words
4. Give more legs to audio/video production
5. Tools are getting easier, cheaper
6. Everybody’s doing it!
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LeadWhere To Use It
• Online Pressroom
• Investor Relations site
• Blogs
• YouTube | iTunes | Yahoo! Video | channels
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LeadHow To Use It
• Mission, vision & strategy
• Brand promise
• Company values
• Events
• Products
• People
• Executive communications
• Crisis communications
• Corporate culture
Yahoo! Campus Tour
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LeadBehind the Scenes
Visiting the set of Yahoo!’s “The 9”
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LeadCorporate Culture
Flickr’s “This is Faceball” mockumentary
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LeadProduct Screencast
Yahoo! Mail beta screencast
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LeadEvents
18Seconds.org launch
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LeadCrisis Communications
JetBlue CEO’s Mea Culpa
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LeadResources
• DIY production tools– iMovie (video editing software) - free (Mac)
– Jumpcut (photos + audio = movie) - free!
– Audacity (audio editing software) - free!
– Camtasia screen recording (screencasts) - $299
– YouTube & Yahoo! Video (hosting channel or embed files) - free!
• Example sites– Yahoo!’s Yodel Anecdotal blog (http://yodel.yahoo.com)
– LinkedIn Blog (http://blog.linkedin.com/)
– Stonyfield Farm’s Bovine Bugle blog (http://stonyfield.typepad.com/bovine/)
– IBM Shortcuts podcast (www.ibm.com/shortcuts)
– News@Cisco (newsroom.cisco.com)
• Bay Area Video Coalition (finding shooters/editors)
• TheNewsMarket (broadcast pressroom management)
