Audience Content JustificationPrimary Horror The main audience

for horror films is generally young women. They often go watch it with other groups of girls or other friends who are male.

Primary Drama Drama is a very popular theme for audiences and in the case of The Descent young women will be attracted by the drama because they generally like drama.

Additional Extreme Sports Extreme sports fans will like this because it will appeal to them and they will want to watch something they enjoy.

Primary Action Fans of action movies will watch this because there is a lot of action in it trying to survive in the cave etc. This is why fans of action films will like this film.

Primary Adventure Adventure film

fans will like this because of the amount of adventure scenes in this film. All types of aged adventure fans will like this.

Secondary Fans of the Cast People who like the cast in this film will probably go and watch this film because they are fans of the cast so this is why it will attract this audience.

Secondary Fans of the Director

Fans of the director, which in this case is Neil Marshall, will watch this because they will be fans of this probably if they enjoyed previous films directed by this director.

Secondary Gore People who like gore in films will be another audience of this film because it contains a lot of gore such as the scene where the woman breaks her

leg and there is lots blood and gore.

Additional Women People who like women in films will like this and this is another audience that The Descent will appeal to because all of the main characters in this film are women.