audience research questionnaire results

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In class we tallied and concluded are results from the questionnaire we conducted, here are myb results...

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Are you male or female?

Gender

Male

Female

The majority of people from my results were of the female gender.

However this will not change my initial decision, as after further research

the majority of magazine of the rock genre are aimed at a mixed gender

audience.

How old are you?

Age

14 - 18

18-25

After tallying my results I found that all of my audience were in the age

range 14 – 18. As a result of this I have decided to use these results and so

will create a more informal and current magazine which is accessible to this

age range.

What colours do you associate

with the rock genre?

Colour

Black

Purple

Yellow

Red

Green

White

Other

I found a range of answers for this question . Because there was an answer for

every option I have decided that I will try to incorporate these colours into my

magazine, however will go for the majority votes with black, red and purple for

my colour scheme.

Who are your favourite

bands/artists of the rock genre?

Band/Artist

Led Zepplin

Rage Against The Machine

Trivium

Shine Down

Other

From my results I could not draw a conclusion and so from this I have decided

that I will include all of the bands/ artists listed in my questionnaire thus will

appeal to a wider audience and will appeal to everyone.

How often do you buy magazines?

Purchase

Daily

Weekly

Monthly

Other

Again I concluded a range of answers . However I decided to go with

the majority of results and therefore my Rock magazine Will be

published and so will keep my target audience up to date with current

events and the latest news.

How much are you willing to pay

for a magazine?

Price

£1

£2

£3

Other

Because I want to appeal to a large target audience and make a

profit, looking at my results I have found the preferred price is £2 and so

this will influence my decision. From this I will charge £2.

Do free gifts influence you when

buying a magazine?

Free Gifts

Yes

No

75% of my audience answered yes to my question and so to entice my

audience to buy my magazine I will include free gifts.

What attracts you the most about

music magazines?

Interests

Gifts

Posters

CD's

Bands

I had an even amount of results for each option of this question. However

this will not directly affect my decisions as from answering other questions

and looking at other professional magazines I will include the options below.

What type of article do you prefer to

read?

Articles

Interviews

Gigs

Reviews

When tallying my results I concluded that my target audience preferred

interviews over other articles. As interviews are a common feature in music

magazines I will include 3/4 interviews. To show I have catered for my

target audience I will create a chatty and informal interview.

What three words do you associate

with the rock genre?

Connotations

Death

Black

Drugs

Hammer

Smash

Bold

Loud

Impact

I had a variety of answers for this question. I used this question to give me

inspiration for masthead (name of magazine) ideas. These connotations of

rock music will be used to influence ideas for font etc. For example a popular

answer was bold hence my font will be big, bold and dramatic.

Write one good and bad thing about

music magazines?

Good:

Posters

Free Gifts/CD’s

Backstage Gossip

Bad:

Advertisements

Too much information about the same bands

Not enough concert/gig information.

Again my ideas for this question have already been

answered in above conclusions, however the only criticism of

magazines I found was that there are too many

advertisements and so I will not include any in my rock

magazine.

If you could put any article in a rock

genre magazine, what would it be?

Backstage Information

Festivals

Concert/Gigs Information

From my results I was able to conclude that

my audience would be interesting in reading

the above articles. Hence to appeal, I will

include them all in my rock magazine.