audience research questionnaire results
DESCRIPTION
In class we tallied and concluded are results from the questionnaire we conducted, here are myb results...TRANSCRIPT
Are you male or female?
Gender
Male
Female
The majority of people from my results were of the female gender.
However this will not change my initial decision, as after further research
the majority of magazine of the rock genre are aimed at a mixed gender
audience.
How old are you?
Age
14 - 18
18-25
After tallying my results I found that all of my audience were in the age
range 14 – 18. As a result of this I have decided to use these results and so
will create a more informal and current magazine which is accessible to this
age range.
What colours do you associate
with the rock genre?
Colour
Black
Purple
Yellow
Red
Green
White
Other
I found a range of answers for this question . Because there was an answer for
every option I have decided that I will try to incorporate these colours into my
magazine, however will go for the majority votes with black, red and purple for
my colour scheme.
Who are your favourite
bands/artists of the rock genre?
Band/Artist
Led Zepplin
Rage Against The Machine
Trivium
Shine Down
Other
From my results I could not draw a conclusion and so from this I have decided
that I will include all of the bands/ artists listed in my questionnaire thus will
appeal to a wider audience and will appeal to everyone.
How often do you buy magazines?
Purchase
Daily
Weekly
Monthly
Other
Again I concluded a range of answers . However I decided to go with
the majority of results and therefore my Rock magazine Will be
published and so will keep my target audience up to date with current
events and the latest news.
How much are you willing to pay
for a magazine?
Price
£1
£2
£3
Other
Because I want to appeal to a large target audience and make a
profit, looking at my results I have found the preferred price is £2 and so
this will influence my decision. From this I will charge £2.
Do free gifts influence you when
buying a magazine?
Free Gifts
Yes
No
75% of my audience answered yes to my question and so to entice my
audience to buy my magazine I will include free gifts.
What attracts you the most about
music magazines?
Interests
Gifts
Posters
CD's
Bands
I had an even amount of results for each option of this question. However
this will not directly affect my decisions as from answering other questions
and looking at other professional magazines I will include the options below.
What type of article do you prefer to
read?
Articles
Interviews
Gigs
Reviews
When tallying my results I concluded that my target audience preferred
interviews over other articles. As interviews are a common feature in music
magazines I will include 3/4 interviews. To show I have catered for my
target audience I will create a chatty and informal interview.
What three words do you associate
with the rock genre?
Connotations
Death
Black
Drugs
Hammer
Smash
Bold
Loud
Impact
I had a variety of answers for this question. I used this question to give me
inspiration for masthead (name of magazine) ideas. These connotations of
rock music will be used to influence ideas for font etc. For example a popular
answer was bold hence my font will be big, bold and dramatic.
Write one good and bad thing about
music magazines?
Good:
Posters
Free Gifts/CD’s
Backstage Gossip
Bad:
Advertisements
Too much information about the same bands
Not enough concert/gig information.
Again my ideas for this question have already been
answered in above conclusions, however the only criticism of
magazines I found was that there are too many
advertisements and so I will not include any in my rock
magazine.