audience research

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Survey Feedback Question 1 70% of my survey responses are by males. This will influence my decision on my target audience as I will aim for males as it is a similar trend to what I see in the existing music magazine audience. Question 2 13-1 16-12 17-2 15-1 40+ - 5

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Page 1: Audience Research

Survey Feedback

Question 1

70% of my survey responses are by males. This will influence my decision on my target audience as I will aim for males as it is a similar trend to what I see in the existing music magazine audience.

Question 2

13-1

16-12

17-2

15-1

40+ - 5

The majority are age 16 so I will make my target audience older teenagers.

Page 2: Audience Research

Question 3

The most popular result was rock at 40% but all of the results were pretty evenly spread out.

Question 4

The most popular social classes were Higher Managerial, Intermediate Managerial and Skilled Manual Workers. This means that I can price my magazine quite high as there were people in the top 2 classes.

Page 3: Audience Research

Question 5

Question 6

A large proportion (at 85% of the answers) were no so in my magazine I will need to use links to technology to gain readers

The majority of my answers wanted to pay less than £5 for a music magazine. Therefore I will aim for my magazine to be priced around £3-£4

Page 4: Audience Research

Question 7

Question 8

The majority of answers listen to music for entertainment. Therefore the articles in my magazine will not be too serious as they want to be entertained.

Most of the answers were Spotify. This suggests that most people want to stream their music not buy it. It also means that they are confident with technology so I can make my magazine feature technology.

Page 5: Audience Research

Question 9

Question 10

Almost everyone who answered enjoys listening to music

Most of my answers are that they listen to music both at home and on the move. This supports the Spotify results.