Audience Research

Ellie New

Box Office History of UK Horror film sales:

Here is a bar graph which has been created by www.the-numbers.com/market/genre/Horror the grey bar within the chart represents the number of cinema ticket sales, the red chart presents market share. The chart is presenting that since 2007, there has been a significant decrease within sales of cinema tickets. Suggesting there may be a gap in the market for Horror films.

Top 20 US grossing Horror Films:

1. World War Z (2013) $202M2. What Lies Beneath (2000) $155M3. Gremlins (1984) $148M4. The Blair Witch Project (1999) $141M5. The Conjuring (2013) $137M6. The Ring (2002) $129M7. Ghost Rider (2007) $116M8. The Grudge (2004) $110M9. Paranormal Activity (2007) $108M10. Interview with the Vampire: The Vampire Chronicles (1994) $105M11. Paranormal Activity 3 (2011) $104M12. Scream (1996) $103M13. Jaws 2 (1978) $103M14. Scream 2 (1997) $101M15. Sleepy Hollow (1999) $101M16. The Others (2001) $96.5M17. The Haunting (1999) $91.2M18. Scream 3 (2000) $89.1M19. Saw II (2005) $87M20. The Amityville Horror (1979) $86.4M

List created by: ww.IMDb.com

My Target Audience 18-24

Stereotypes of Target Audience 18-24

Predominately students

Under Class/ Working Class

Enjoy socialising

Fast paced lifestyle

Tech Savvy

Users of social media