Audience ResearchWithin this power point, I am going to cover each question I asked in the questionnaire and give a more detailed analysis on the responses.

The first question was ‘How often do you watch films?’ The results show that 60% watch films once a week and 40% watch more than once a week. This suggests that film is still a strong interest for many people which reflects the hobbies of my target audience.

The next question I asked was ‘What is your age?’ Most of the participants were aged between 15 and 18 with 60% being in this category and 40% meeting the 19-25 option. This shows that my target audience are of a younger age group as they are still able to spend a lot of time watching films/ television. By knowing my target audience is based on a younger scale I am able to ensure my film is targeted at this age group by using conventions such as stereotypical masculine features and stereotypical feminine aspects throughout the film as this is what a younger audience would be captured by as they are influenced by what they see.

I then asked ‘What is your gender?’ with 60% being female and 40% being male. This gives me a good indication that I will be catering for mainly a female audience although the genre is flexible towards both genders. The audience is going to be a stronger female focus group as females prefer the romance genre in comparison to a male audience as females enjoy watching a fantasy relationship that is a ‘perfect’ relationship or reflects the ‘ideal’ relationship. Romance films normally use a stereotypical masculine male character, which is another reason as to why there is a stronger female audience.

My following question was ‘What is your favourite romantic films out of the following?’ This question I used some of the most successful contemporary romance films that are well known. The favourite film was ‘The Notebook’ with 80% and ‘The Vow’ was just 20%. The Notebook was extremely successful and I believe this is due to the in depth storyline that really captures the audience. The audience watch the couple from over a long period of time, whereas other existing films such as ‘The Vow’ and ‘Dear John’ are over a shorter period of time. By setting the film over a longer time period it allows the audience to feel as though they get to know the characters and this enables them to invest in the characters- creating a stronger film.

The next question I asked ‘What is your preferred sub-genre?’ to see what my audience preferred out of the following; Action/ adventure romance, dramatic romance or Romantic Comedy. The overall stronger answer was Action/ adventure which is because this sub-genre is far more flexible towards both genders and is enjoyed by a wider target audience. In my trailer, I will not create a action/ adventure romance as I do not have the equipment to be able to produce an effective trailer of this genre but it is interesting to see that this genre is the preferred genre while Romantic drama scored only 20% and ROM-COM scoring 20% as well.

The following question ‘What are your main hobbies?’ allows me to study the psychographic of my audience which allows me to see what they would be able to relate to in my trailer which would make it more successful with my target audience as they would be able to invest in the characters and the storyline more. So the main hobby was Sports with 60% which shows that my audience would be able to relate to a masculine character who played a lot of sport for example. Meeting with friends got 20% which shows that the audience would be able to relate to my characters being surrounded by friends etc. living a normal life style.