Gabrielle Nkansa-Yeboah

Audience Research

Introduction

The media product is targeted at an audience of 16-24

years.

Audience research was conducted using a survey, in

order to gain feedback about our initial ideas from the

target audience.

This will allow further development to the film product

as well as gain insight into what our audience wants and

the direction that we should be heading towards.

How old are you?

A majority of the responses

gained came from participants

aged 16-20.

Only 25% of the responses were

from participants aged 21-25. This

suggests that the feedback gained

were predominantly based on the

participants who were aged 16-

20. As a result limited responses

were gained from everyone within

the target audience.

Do you enjoy watching film dramas?

The feedback gained from this

result suggests that our target

audience enjoy watching film

dramas and therefore will be

interested in our film. As a

result we have selected the

right genre to appeal to our

target audience making it an

effective choice.

Do you find our story idea interesting?

The results suggests that all the

participants found the pitch

proposed concerning our film

idea interesting. This suggests that

the story idea appealed to the

audience which enables us to

move forward effectively with the

film idea and apply further

developments.

A number of possible film titles were

created and then proposed to our

audience. This was to find out which name

they preferred and suited our film idea the

best. The results suggest that the majority

preferred the name “seven steps” . This

may be due to the simplicity of the name

and also its relation to our film concept. In

which the character embarks on a journey

using seven key steps. As a result the name

chosen imposes that the film involves a

journey or a quest which is the message we

want to send across. Therefore making it a

successful name for our film.

What name do you think best suits our film idea?

What makes a trailer stand out for

you?This question provided information

about what made a trailer appealing

to our target audience. We included

some of the main features used in a

trailer, such as music, edits, texts etc.

The results show that the majority of

participants found the music, edits

and scenes used most appealing to

them in a trailer and stand out

amongst others. The music used was a

particular feature used in trailers that

appealed to them. Furthermore when

creating our film trailer we will

consider the choice of music, edits

and scenes used in order to appeal to

our audience.

When watching a movie trailer how much of the story do

you prefer to be told?

The majority responded saying they

preferred to be told enough of the

story to understand in a trailer. This

suggests that the audience still want

the story line to be given away in a

trailer but not too much. For

example they may prefer half of the

story to remain a mystery in the

trailer. This makes the trailer more

exciting and also effective. For

example n enigma code may be set

to engage the audience and

encourage them to want to see the

film. This will be included in our

trailer in order to achieve this.

Conclusion

The feedback gained from the target audience about the

initial ideas and the development of the product was very

beneficial. For example it provided information about the

audience’s interests and also ways of making the product

appealing. This as a result allows us to make informative

decisions based on our audience’s feedback as well improve

the products effectiveness.