P R O F I L I N G Y O U R A U D I E N C E I N V O L V E S P R O V I D I N G A T A R G E T A U D I E N C E P R O F I L E ,

B U T A L S O R E S E A R C H I N T O A U D I E N C E B E H A V I O U R T R E N D S

Audience Profiling

Target Audience

Primary Audiences are those who the distribution companies are desperately trying to target/entice

Secondary Audiences are potential consumers who may also be attracted to the text.

Behaviour Trends

To make an magazine successful you have to accurately define or classify the audience it is supposed to target.

Audiences can be classified using 3 methods.

- Demographic Profiles

- Psychographics

- Lifestyle Subsets

Demographic Profiles (1950s)

Demographic profiles includes

Age (broad age ranges)

Gender (M/F)

Rationality (where you live)

Marital Status (married, single, divorced)

Social Status (a, b, c, c1, d, e, classes)

Social Statuses

Psychographic Profiles (1960s)

Psychographic profiles include

Mainstreamers (40% of the pop’n – the norm)

Succeeders (rich)

Aspirers (want the luxury lifestyle)

Reformers (want to improve the world)

Individuals (hard to classify, often young)

Lifestyle Subsets & Subcultures (1980s)

Lifestyle Subsets & Subcultures include

Goths

Chavs

Emos

Yuppies (20-30s, urban rich)

DINKS (double income, no kids)

Pinks

Fanbases (e.g. train spotters, horror film fans, etc.)