Audience ProfilingBruno Mars’ songs are aimed young girls and he is signed to Atlantic Records.

Band of Horses’ music is aimed at people who listen to indie folk. They are signed to sub pop.

Nervo’s music is for a dance/house audience. This would mainly be young adults. They are signed to EMI and Virgin.

Bon Iver appeals to every audience from teenagers to people in their 50s. The general audience will be people who listen to indie folk. They are signed to Good Music.

A Great Big World are aimed at a variety of different audiences and are signed to Epic Records.