AUDIENCE

FEEDBACKFONT STYLES

POSTER

This was the questionnaire that I sent out to my target audience for them to choose their favourite font style that would be conventional for my film title and storyline. At the top I inserted a short paragraph explaining what the film is about to help the audience get a better idea and to ensure that the results that I obtained were reliable and suitable for my product.

One member of my target audience decided that this would be a conventional font for my film poster, however I feel that it doesn’t fit in with the overall storyline and plot.

The majority of my target audience that answered this questionnaire chose this to be the favourite font for my film poster. This is because it is conventional to horror films but it also is appropriate for my story line drawing in the target audience to the film.

Again only one member of my target audience chose this and others said that although it is an effective font, it is too simplistic for my particular product.

None of the target audience chose this font as they didn’t believe that it was conventional for a horror genre. They also said that it does not draw the eye in , therefore my poster would not be eye catching and effective.

None of the target audience chose this font as although it is a conventional horror font, it does not fit in with the overall storyline and plot of my product. This also means that the wrong message would be conveyed through the poster of the film being bloody, which is not true.

MAGAZINE

This was the questionnaire that I sent out to my target audience for them to choose their favourite font style that would be conventional for a film magazine that I am creating to advertise my product. At the top I inserted a short paragraph explaining what the font styles would help me for. I did this to ensure that the font style I used were appealing for my target audience.

MAGAZINE MASTHEAD

The majority of my target audience that answered chose this to be the favourite font for my magazine masthead. This is because it is not too conventional to one genre so would work for a magazine that is trying to display and advertise most genre of films. The use of the black background draws the audience in to the magazine title, making them read on.

This was also a popular font within my target audience, and is very similar to the one that was chosen, the only difference is that there is no background, so it would not be as effective at drawing in the eye. Again it would work as it is not too generic.

None of my target audience chose this font, as they felt that it would not work for advertising a variety of different films. It is also conventional to a mystery genre rather than all genres.

Some of my target audience said that this font would be conventional, however, to use as a masthead I do not think would work as it doesn’t draw the eye in as it is quite simplistic.

None of my target audience chose this font, as they felt that it would not as it is too conventional for a horror genre therefore meaning that it would not work to advertise a variety of genres.

MAGAZINE COVER LINES

The majority of my target audience that answered chose this to be the font for my magazine cover lines. This is because it is not a complex font and is simple, easy to read and will not give too much away about what it is written about. It also appears quite bold so will stand out on a magazine cover drawing the audience in.

None of my target audience chose this font, as they thought it was quite girly, and would work better on a pop genre magazine, therefore not mature enough for a film magazine.

One member of my target audience chose this font for my cover lines, however, the use of block capitals would be too in your face meaning that it wouldn’t look discrete on a magazine cover.

One member of my target audience decided that this font would work to advertise a variety of films, however, I think that it would be too simplistic within my magazine, and would get lost among the other things going on.

None of my target audience chose this font as it is not conventional for magazine cover lines, due to not being bold enough, so wouldn’t stand out to the audience.