Audience feedback

• Viewer 1: I really liked the music video, it really captured my attention, especially near the end as the music video as it gets more intense and more cuts were added, that kept me intrigued. The editing to the beat is all in time and that made the music video look really professional as a whole, as well as that, the lip syncing was carried out to an excellent standard too. Ways in which I would improve the video is that I would have added 1 more main location, just to give the video a much more visual impact and keep it flowing better.

Audience feedback• Viewer 2: I loved the music video, I thought the professionalism of it was

outstanding, you can also tell the colour of the shots have been altered so that it gives it more of that high quality feel, and it certainly did. I loved the black room location, it really fitted in well with the meaning of the song, sad, scared, lonely, it just worked really well. The start of the second versus is where I thought the video really started to show its quality, that’s when it started to pick up pace and the shots were varied even more. One improvement I would maybe suggest for the music video is that at the end of the song, when the song stops, I would have had the shot of the actor on the floor carry on for another 2 or 3 seconds with no noise. I just think that would have given off more emotion seeing him like that at the end of the song with no noise.

Audience feedback• Viewer 3: I thought the music video was okay, it didn’t capture me

like I thought it would. However, things that I thought went well were the cuts to the beat of the song, this is a factor that defines how good a music video is and he carried it out to a top standard. Another thing that I thought was good was the variety of shots, the establishing shots were also very impressive. Things I think that didn’t go so well were the first versus, I thought that it was too slow and it didn’t grab my attention from the start. I think that more shots could have been added in that certain part of the video.