Audience Feedback

What are your first thoughts after viewing the music video?

“Fun to watch”“Interesting”

“Reaches its target audience”“Enjoyable”

“Relaxing”“Unique”

“Indie influence”“Calming”

Statistics

100% of the people asked said that they enjoyed the music video

75% of the people asked said that they felt that some improvements could be made to the music video

From the list of music channels 25% of the people asked said that they would expect to see the music video on MTV, 25% said Kerrang and 75% of everyone asked said 4Music.

100% of the people asked said that there was some element of the music video which they liked

Improvements

“Maybe there could be a more variety of location and movement from the singer”

“More location spots”

“Maybe change the location. The intro could have been cut down so the audience can get into the music video right away”

Target audience

From the people who were asked they all agreed that the target audience for the music video was one of the following:

“Teenagers” “16-25 year olds” “16-20 year olds”

What people liked

“Near the end on the video when the colour changed so it was black and white.”

“I liked the use of the black and white scene, especially with the colour effects as well”

“I liked the animation parts, they added extra depth and interest to the video.”

“The iconography of the feathers; I saw your digipak and this consistency was good to see. The editing of the coins going out and into the wallet was fun to watch”