What have you learned from your audience

feedback?

THE IMPORTANCE OF FEEDBACK

Although a music video is created and put together through

one person’s creative influence it has to reach out to a wide

audience and is created for the audience to watch, enjoy and

judge. For this reason audience feedback is essential and for it

to succeed it must appeal to a wide audience

THE IMPORTANCE OF AUDIENCE FEEDBACK - 2

So bearing this in mind I asked friends, family and class

members about giving me some feedback as soon as the first

draft of my music video was finished, I knew that without this

feedback I could not improve my video so I had to get the

feedback in right from the start. I continued to do this

throughout the entire production of my music video whenever

a new idea was put in

POSITIVE FEEDBACK

Positive feedback was incredibly important to me

but no more than negative feedback, positive

feedback gave me the confidence I needed in the

ideas I already and to create more ideas like them

and also gave me an outside perspective on what

other people deemed to be a good thing in a music

video

NEGATIVE FEEDBACK

Whilst negative feedback was not always easy to

hear it gave me an idea of the ideas that were too

ambitious or just plain bad. It allowed me to improve

my video as without it I wouldn’t be able to

recognise my own mistakes and in this way it’s

equally as important as negative feedback

WHAT IT TAUGHT ME

Audience feedback taught me not to rush into any

of my ideas and also to not be stubborn about any of

the ideas I thought were good but others thought

were bad, as my video progressed I gradually started

to ask feedback on ideas before I had even filmed

them so in this way I could gain a perspective on my

ideas before it was too late to change them

THE BENEFITS OF FACEBOOK

There were many benefits to using Facebook as a

centre for my audience feedback, I could post any of

my ideas very easily for a mass audience to reach

and get the feedback almost instantly. This Feedback

could also be viewed from any computer or even my

smartphone and the feedback from ordinary people

gave me a nice perspective on my work

PRODUCTION

During the production of my music video I received

some feedback from my actors and from friends who

were around at the time. This feedback was very

useful as it came from the people who could see

whether a shot was too ambitious or if from they’re

prospective the shot just seemed like it wasn’t

working

IN CONCLUSION

Firstly I think I’ve learnt that the audience

feedback I gathered whilst still in the production

stages of my music video was invaluable and I really

took on board how to use that feedback so it affected

my final product in a positive way.

IN CONCLUSION - 2

The feedback also showed me what different

people of different backgrounds thought of my video,

as the video has to appeal to a wide audience to

succeed it must be able to convey it’s message to

people of all races and classes. I feel I got a wide

range of this sort of feedback as I know lots of

people from different ways of life whose feedback all

mixed into one.

IN CONCLUSION - 3

All in all the feedback also taught me how to

improve upon the next media product I decide to

make, the feedback showed me the flaws in my video

and where my lack of digital technology skills

affected my video or where my creative ideas were

too ambitious for a video of this type. It’s frustrating

to know that I could have still made my video better

if I had time but the feedback will be incredibly

relevant even when I’m making my next video