Don’t Mind Audience Profiles

Demographics

Our target audience is based upon the target audience that we believe the artist of out chosen song is going for. This seems to be based around both male and females and the older teen to young adult ranging between 15 to 25 year olds. This is because this generation of ages are stereotypically in with all the up to date music including chart music and obviously this song is trendy and current as it has been in the charts. This is also because this song is in the charts and stereotypically the majority of this age range are either D (Working Class), C2 (Skilled working class) and C1 (Lower middle class). These are the types of people that are stereotypically in with all the new trends and then would then listen to chart music including this song which is the reason we have chosen to use it. This then leads on to the Psychographics

PsychographicsWe are looking to attract majority aspirers. This is because music produced by Kent Jones Is very current, up to date and trendy. so aspirers listen to this music seeking for new trends, up to date artists and the latest fashion and Kent jones checks all of these boxes. i also think that some Explorer/Individualists would fit into the target audience as they are the people always looking for different things to what they are used to, therefore maybe they listen to country or blues music and they want to listen to something completely urban they could listen to someone like Kent jones as he is almost like a fusion of chart pop music, urban style and r&b.

Lifestyles

Mainly YAKS (Young, Adventurous, keen and single) would watch are music video as it is catered towards the teen/young adult age that are up to into trending and up to date fashion/music. also as it is very specific in the contents it puts forward.