AUDIENCE ANALYSIS Music Magazine

Q1

From looking at the chart displayed on the right, we can gather there are more female music magazine readers than male, however, we must take into account that the questionnaire I have devised, has only been responded by 12 people. Unfortunately this means that because the sample size isn’t very large, it is not as representative as it could be.

Q2

The graph and the chart clearly demonstrates that the younger generation are the most avid music magazine readers and even though we must remember that the sample isn’t very representative, it depicts quite a true representation of the readers of most music common music magazine readers.

Q3

When looking at the chart, we can see that the split between non magazine readers and readers is not too dissimilar with a majority of the respondents claiming that they don’t read music magazines.

Q4

Interestingly, the ratings of each of the magazines I had chosen to incorporate in my questionnaire, have returned quite equally. However, it must be said that the Q magazine has been selected as the best magazine from the options.

Q5

The chart clearly shows that none of the candidates are part of a subscription programme even if they do read music magazines. This shows that the readers, prefer to buy their magazines at their own free will, most likely in store.

Q6

It is clear that two of the music genre categories, Classical and Heavy Metal, are not popular choices for our respondents. It is evident that the favourite music genre is Pop followed by Rock and shortly after the Indie-Alternative style.

Q7

From looking at this snap-shot on right, the image demonstrates that no one is willing to pay eight pound or more and I think this is representative because a large amount of candidates are of the younger generation, meaning they do not have a large disposable income. Therefore, the lowest price band is the most popular.

Q8

For none music magazine readers, it is evident that a large portion has fallen under the N/A category. Although, for the magazine readers, they prefer to receive the issue on a monthly basis. Usually this is because the magazine is more detailed and worth buying at less frequent intervals.

Q9

When looking at the graph, it’s clear that the majority of the people chose festivals to be the chosen music event to attend. It must also be made clear that the other two options are equal.

Q10

The chart displays that none of the questionnaire candidates buy records and because of the technological advances, downloading music is the most common method in buying music. CDS are evidently the second most popular way in which to buy and possess music.