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Audi And MIT Introduce The Road FrustrationIndexBy Anna Brillon on September 26, 2011

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There are many factors that can cause daily problems on the road, so Audi launched a campaign recently out ofSan Francisco was created by the agency AKQA. To generate buzz and awareness of the current roadconditions, AKQA brought in MIT and partnered with the SENSEable City Lab to develop the Road FrustrationIndex (RFI). This is a compendium of data on current road conditions such as weather, driver sentiment, numberof accidents, and more — all presented in real time. One can check out the current RFI score depending on thetime of day, across several cities in the US. Basically, the higher the RFI score, the more stressful or more difficultit is to drive in that part of the city at that given time.

For instance, the weather can range from tranquil to rough. Incidents on the road can range from minor todisastrous, depending on the number of accidents, construction sites, and other events. Even the overall sentimentsof drivers can be determined, whether they are generally calm or bordering on frustrated, thanks to a smart systemthat collates current Tweets of drivers based on trending topics.

Not only that, but the RFI can also let users know how much time is wasted in traffic on the average, as well asnumber of gallons wasted per mile. The RFI scores of various cities can also be arranged and viewed by rank.Currently, among the most frustrating cities to drive in are Los Angeles and Miami, followed by Washington DCand San Francisco.

Road Frustration Index

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TOPICS: Automotive, Travel, Web & TechnologyTAGS: AKQA, audi, MIT, RFI, Road frustration index, traffic

About the author of this article, Anna Brillon:Proud to be a geek, this mommy enjoys all things tech-savvy and challenging. Her expertise is in science andtechnology, and she has been writing online since 2005. Based in the Philippines, she works in businessdevelopment and management.more....

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@audi created the Road Frustration Index for drivers that want current information about roadconditions http://t.co/wviuh2cJ #unplugstoryabout 9 days ago

Audi And MIT Introduce The Road Frustration Index @PSFK: http://t.co/ZmYGejF7 via@AddThis1-Oct-2011 00:23

RFI: Road Frustration Index #Data & Dashboards http://t.co/dQiybp7V .. details:http://t.co/2ddD0XEH #Seattle: http://t.co/HEAt8k0D26-Sept-2011 20:28

What I miss the least about Miami, ranked 2nd to LA==> Audi And MIT Introduce The RoadFrustration Index via @PSFK: http://t.co/HOYUjetM26-Sept-2011 18:29

なるほど：Audi And MIT Introduce The Road Frustration Index @PSFK: http://t.co/N69omXkJvia @AddThis26-Sept-2011 16:21

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