atv safety summit: training the next generation - off-highway vehicle education programs
DESCRIPTION
Karen Umphress, IT and Project Manager for the National Off-Highway Vehicle Conservation Council (NOHVCC) presented this at CPSC’s ATV Safety Summit Oct. 11, 2012. The National Off-Highway Vehicle Conservation Council (NOHVCC) is a non-profit educational foundation that develops and provides programs and materials to further responsible off-highway vehicle (OHV) recreation. Umphress shared NOHVCC's programs designed to communicate positive messages to kids regarding the safe and responsible use of ATVs. Since 2004, NOHVCC has delivered its highly successful "Adventure Trail" educational series. The multi-dimensional program is directed to youth riders and addresses twelve primary messages that promote safe and responsible use. The Adventure Trail trailer displays posters that graphically communicate each message. As the kids travel along the "trail," they complete a fun quiz and then are rewarded with an activity book, a CD with educational games, and other fun items to reinforce the messages. At its conference last month, NOHVCC unveiled its latest project to deliver safety messages to kids in their schools. NOHVCC entered a partnership with School Media, an organization that places messages regarding health and safety, to develop OHVs banners for placement on lockers, floors and walls in the schools. The messages include encouraging safety training, remaining sober and wearing protective gear.TRANSCRIPT
National Off-Highway Vehicle Conservation
Council
Off-Highway Vehicle Education Programs
The NOHVCC Adventure Trail
The Concept The Seat-Belt phenomenon Develop key messages regarding safety,
ethics, and responsibility Messages needed to be entertaining as
well as educational to keep kids attention
Be able to have several means of communicating the messages to the kids
Send out free, people only pay shipping Created partnerships to make it reality
• MIC/SVIA/ROHVA• FHWA
The Series Is Born Worked with artist to develop 10
posters to show the key messages. Each poster became a stand alone
poster, part of a series, and part of a poster collage.
Collage posters also printed in smaller size for hand-outs to kids.
Poster SeriesLarge 24”x36” size
Classrooms
Dealerships
Mall exhibits
In trailers
At trail rides and meetings
Collage PosterFor older kids
Bulletin boards and kiosks
18x24
Can be used on own
Make great hand-outs at booths or fairs
Activity BookCreated characters and ‘a story’ to go with the posters.
Additional coloring pages and word games were included.
Adventure Trail Trailer Honda donated a truck which was turned
into the Adventure Trail Trailer. Posters were screen printed and attached
to truck interior walls. Ceramic, stuffed, and toy critters, OHVs,
trees, etc were purchased and put into the trailer.
Stairs, signs, and other safety tools were added.
Truck updated to a large trailer in 2009
Computer Game Created a computer game
(CD-ROM) containing the Adventure Trail story that combines video footage and the narrated messages.
Includes games and activities for kids.
In process to update CD.
Activity Book Updated Updated in 2011
for more coloring and games.
Story pages were moved to the website
Coloring crayons were added
Two ROV posters were added
Today’s Adventure Trail Many States have
created their own trailers Shipped:
• Nearly 500,000 activity books
• 40,000 crayon packs• 300 poster sets• 6,000 collage poster
handouts
Reaching The Next Age Group
We are on Facebook, Twitter, YouTube, etc – But we don’t have ‘cool’ messages
Found an organization called School Media.• Place positive messages regarding Health,
Education, Nutrition, and Safety into schools across the country.
• Win-Win-Win School Media gets some of the funds School districts receive some of the funds We get messages to kids in their schools
Pilot Project Trial run in Minnesota (May – June,
2012) Funding provided by Coalition of
Recreational Trail Users, MN DNR RTP funds, OHV clubs
Messages went into:• 12 Elementary schools• 6 Middle schools• 5 High schools
Over 20,500 students reached Very positive feedback
Moving Forward Developed 3 sets of messages
• Adventure Trail for elementary schools• Training messages – Provided by
MIC/SVIA/ROHVA• Responsible riding messages
15 Messages created Created QR codes and special web
pages Project unveiled at August conference Promoting the project
Adventure Trail For ElementarySchools
Training Messages
Safety and Responsiblity
www.nohvcc.org