atv safety summit: consumer awareness atv dealers/teens - atv dealers & teens

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F.S. “Sandy” Stroope, III Dealer Principal, Boat World Honda Polaris Chair, Arkansas Motor Vehicle Commission President, Arkansas Motorcycle Dealers Association Presented at the Consumer Product Safety Commission ATV Safety Summit – Keeping Families Safe on ATVs Bethesda, Maryland October 11, 2012 Consumer Awareness: ATV Dealers & Teens

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F.S. “Sandy” Stroope III, Chair, Arkansas Motor Vehicle Commission and President Arkansas Motorcycle Dealers Association, presented this at CPSC's ATV Safety Summit on Oct. 11, 2012. ATV dealers have a responsibility to communicate important information to consumers at the point of purchase to help them make informed and correct decisions when purchasing an ATV, especially one for a young rider. I would like to share the types of information that dealers provide to consumers, such as on-vehicle and hang-tag warnings, age recommendations and the offer of free training. As Chair of our state Motor Vehicle Commission, I also have a role in making sure that dealers properly advertise ATVs for sale. I would like to share examples of responsible advertising as well as circumstances when the Motor Vehicle Commission has(or would have to) intervene(d) to stop improper advertisement of ATVs.

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Page 1: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

F.S. “Sandy” Stroope, IIIDealer Principal, Boat World Honda PolarisChair, Arkansas Motor Vehicle Commission

President, Arkansas Motorcycle Dealers Association

Presented at the

Consumer Product Safety CommissionATV Safety Summit – Keeping Families Safe on ATVs

Bethesda, MarylandOctober 11, 2012

Consumer Awareness: ATV Dealers & Teens

Page 2: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Topics

• Consumer information at the dealership• Proper & responsible advertising of ATVs• Motor Vehicle Commission’s role

Page 3: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Key Safety Messages – “Golden Rules”

The ATV Safety Institute's Golden Rules: 1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants,

over-the-ankle boots, and gloves. 2. Never ride on paved roads except to cross when done safely and permitted

by law - another vehicle could hit you. ATVs are designed to be operated off-highway.

3. Never ride under the influence of alcohol or other drugs. 4. Never carry a passenger on a single-rider ATV, and no more than one

passenger on an ATV specifically designed for two people. 5. Ride an ATV that's right for your age. 6. Supervise riders younger than 16; ATVs are not toys. 7. Ride only on designated trails and at a safe speed. 8. Take a hands-on ATV RiderCourseSM and the free online E-Course. Visit

ATVsafety.org or call 800.887.2887

Page 4: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

On-Vehicle Safety Information

• Handlebar Hangtag

Page 5: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

On-Vehicle Safety Information

• General Warning Label

Page 6: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

On-Vehicle Safety Information

• Minimum Age Label

Page 7: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

On-Vehicle Safety Information

• “No Passengers” Label

Page 8: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Dealership Materials

• “Golden Rules” Dealership Counter Cards

Page 9: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Dealership Materials

• Rider Training Certificate, withRecitation of Safety Strategies

Page 10: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Dealership Materials

• ATV Safety Alert

Page 11: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Included With Vehicle

• Safety Messages in Owner’s Manuals

Page 12: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Included With Vehicle

• ASI Booklets with Riding Tips and Safety Strategies

Page 13: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Included With Vehicle

• “Ride Safe, Ride Smart” DVD

Page 14: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Dealership Materials

• Vehicle Delivery Checklist, withSafety Publications and Rider Training Information highlighted.

Page 15: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

ASI Training Program

• Available Nationwide 1-800-887-2887• Free to Purchasers of New ATVs from SVIA Member

Company and Participating Company dealerships• Cash-Back Incentives upon course completion • Focuses on first-time purchasers without experience• Those who don’t qualify for free training can take

course for a modest fee

Page 16: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Rider Training

• ASI RiderCourseHands-On Training

Page 17: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Rider Training

• RiderCourse Student Handbook with ATV Safety Alert

Page 18: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Consumer Materials

• Safety Messages in Product Brochures

Page 19: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Key Safety Messages - AdvertisingSafety messages in advertisements address:

• Minimum operator age• Parental supervision requirement (youth

models)• Warnings against carrying passengers• Warnings against riding without helmets• Warnings against riding on public roads• Importance of taking a training course• Importance of riding alcohol- and drug-free• Importance of riding within one’s limits• Importance of using care on difficult terrain

Page 20: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Proper Advertising

• Consistent with “Golden Rules”• Age recommendations in disclosures• Disclosures should be presented next to

illustrations or photos• Asterisks may only add information on a

word or phrase• Aired media ads must state

recommendations clearly and loudly

Page 21: ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

Motor Vehicle Commission

• All dealers must be licensed• All dealers must hold written contracts with

manufacturers or distributors• All dealers must have “brick and mortar”

establishments on a permanent foundation