DATA DICTIONARYUpdated 3 January 2017

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CONTACT INFORMATION First Name First NameMiddle Name/Initial Middle Name/InitialLast Name Last NameCompany Company NameBusiness Address Line 1 Business AddressBusiness Address Line 2 Business AddressBusiness City Business CityBusiness State All StatesBusiness Zip Zip CodedBusiness Zip4 Zip + 4 CodedPhone Phone NumberEmail Email AddressCompany Website Company Website/Email DomainTwitter URL Primary Twitter URLLinkedIn URL LinkedIn URLHome Office Flag Home Office FlagHome Address Line 1 Business AddressHome Address Line 2 Business AddressHome City Business CityHome State All StatesHome Zip Zip CodedHome Zip4 Zip + 4 Coded Business Consumer Hospital Post Office Box School/College/University Unique PO BoxNCOA Changes NCOA ChangesNew to File Flag New to File Flag

FIRMOGRAPHIC INFORMATIONFortune Rank Fortune Rank Affiliate Branch Division Franchise Headquarters Plant Subsidiary Single Location 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 1,000-2,999 2,500-4,999 5,000+

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Location Type

Number of Employees - Range

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FIRMOGRAPHIC INFORMATION <500,000 500,000-999,999 1,000,000-2,499,999 2,500,000-4,999,999 5,000,000-9,999,999 1,000,000,000+Sic4 Code 4-Digit SICSic2 Code 2-Digit SIC

JOB FUNCTION/TITLE INFORMATION Senior Executive Director-Level Vice President-Level Manager-Level Administrative/Support Staff Business/Consumer Services Professionals Construction/Design Professionals Creative Arts/Entertainment Professionals Education Professionals Emergency Services/Law Enforcement Professionals Engineering/STEM Professionals Financial Professionals Human Resources Professionals Information Technology Professionals Legal Professionals Marketing Professionals Medical/Health Services Professionals Operations Professionals Production Professionals Purchasing Professionals Sales/Business Development Professionals Travel/Transport Professionals All Other Professionals CAO: Chief Academic Officer CAO: Chief Administrative Officer CBO: Chief Business Officer CCO: Chief Communications Officer CDO: Chief Development Officer CEO: Chief Executive Officer CEngO: Chief Engineering Officer CFO: Chief Financial Officer CHRO: Chief Human Resources Officer CIO: Chief Information Officer CIO: Chief Investment Officer CLO: Chief Legal Officer CMO: Chief Marketing Officer COO: Chief Operating/Operations Officer CPO: Chief Planning Officer CPO: Chief Product Officer CPO: Chief Purchasing Officer CRO: Chief Revenue Officer CTO: Chief Technology Officer Owner Partner Principal President Chairman of the Board

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Title Category

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JOB FUNCTION/TITLE INFORMATION Board Member Managing Director Executive Director Senior Director Director Associate Director Assistant Director All Other Directors Executive Vice President Senior Vice President Vice President Associate Vice President Assistant Vice President All Other Vice Presidents General Manager Senior Manager Manager Associate Manager Assistant Manager Account Manager District Manager Territory Manager Branch Manager Regional Manager Division Manager All Other Managers Executive Secretary Secretary Administrative Assistant Clerical Coordinator Associate All Other Administrative/Support Staff Consultant Culinary/Food Services Professional Electrician Landscaper/Groundskeeper Maintenance/Housekeeping Printer Real Estate Profusional All Other Business/Consumer Services Professionals Architect Draftsman Designer Contractor/Builder All Other Construction/Design Professionals Athlete Media/Arts/Entertainment Professional Photographer Publisher Radio/TV Host Reporter/Journalist Writer/Editor All Other Creative Arts/Entertainment Professionals Professor/Teacher Teacher Dean

Title Code - Specific

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JOB FUNCTION/TITLE INFORMATION Principal Guidance Counselor/Counselor School Administrator Superintendent Librarian All Other Education Professionals Emergency Services/Fire/Police Court/Legal/Correctional Professionals Park Services/Park Ranger All Other Emergency Services/ Law Enforcement Professionals Lead Engineer Chemical Engineer Civil Engineer Design Engineer Electrical Engineer Industrial Engineer Mechanical Engineer Mining & Metallurgical Engineer Project Engineer Technical Engineer Project Director Project Manager Project Estimator Draftsman Mathematician Scientist All Other Engineering/STEM Professionals Comptroller/Controller Finance Director Finance Vice President Finance Manger Financial Planner Financial Analyst Financial Consultant CPA: Certified Public Accountant Accountant Tax Consultant Auditor Analyst Market Analyst Treasurer Treasurer Secretary Banking & Mortgage Professional Insurance Professional Investment Manager Investment Analyst Investment Consultant Investment Officer Trust Officer Portfolio Manager Mergers & Acquisitions Manager Dealer Broker Trader All Other Financial Professionals HR Director

Title Code - Specific

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JOB FUNCTION/TITLE INFORMATION HR Vice President HR Manager Benefits Manager Employment/Recruiting Manager Training/Development Manager All Other HR Professionals IT Director IT Vice President IT Manager Software/Hardware Manager Data Processing Manager Data Analyst IT Analyst Network/Systems Manager Programmer/Developer Web Developer All Other IT Professionals Lawyer/Attorney General Counsel Marketing Director Marketing Vice President Marketing Manager Advertising Manager Communications Manager Market Development Manager Market Research Manager All Other Marketing Professionals Doctor/Surgeon Nurse Dentist Chemist Pharmacist Hospital Administrator All Other Medical/Health Services Professionals Operations Director Operations Vice President Operations Manager Distribution/Traffic Manager Import/Export Manager Shipping/Receiving Manager Company Development/Planning Manager All Other Operations Professionals Chief Product Officer Production Director Production Vice President Production Manager Product Development/Product Manager Plant/Site Manager Foreman/Assistant Foreman Inspector Quality Control/Assurance/Compliance Manager Security/Safety Manager Research & Development Risk Management Manger All Other Production Professionals Purchasing/Procurement Director Purchasing/Procurement Vice President

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JOB FUNCTION/TITLE INFORMATION Purchasing/Procurement Manager Purchasing/Procurement Agent/Buyer All Other Purchasing/Procurement Professionals New Business Director Sales Director Sales Vice President Sales Manager Sales Representative Sales/Customer Support Staff Account Director Account Vice President Account Executive/Manager Account Representative All Other Sales/Business Development Professionals Pilot/Co-Pilot Transportation Professional Travel Professional All Other Travel/Transport Professionals Self-Employed Unknown

INSTALLED TECHNOLOGIES Cloud Infrastructure Computing Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Communications Technology Email Mobile Enterprise Management Telephony Contact Center Management Customer Relationship Management (CRM) Help Desk Management Data Archiving, Back-Up & Recovery Data Management & Storage (Hardware) Database Management Software Disaster Recovery (DR) IT Infrastructure & Operations Management Operating Systems & Computing Languages Security Information and Event Management (SIEM) System Analytics & Monitoring System Security Services Business Process Management (BPM) Commerce Enterprise Business Solutions (EBS) Enterprise Performance Management (EPM) Enterprise Resource Planning (ERP) Financial Analytical Applications HR Management Systems (HRMS)/ Human Capital Management (HCM) Inventory Management Partner Management Procurement Supplier Relationship Management (SRM) Supply Chain Management (SCM)

Title Code - Specific

Cloud Services

Communications Technologies

Customer Relationship Management

Data Center Solutions

Enterprise Applications

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INSTALLED TECHNOLOGIES Case Management Document Management Enterprise Content Management (ECM) Information Technology Management Product Lifecycle Management (PLM) Consumer Electronics, Personal Computers & Software Hardware - Other Mainframe Computers Server Technologies (Hardware) Application Development & Management Change Management Quality Management System Software Configuration Management (SCM) Business Intelligence Email Marketing Marketing Performance Measurement Mobile Marketing Automated Process/Workflow Systems Middleware Software Network Management (Hardware) Network Management (Software) Collaboration Design & Publishing Productivity Solutions Visualization Software Search Engine Server Technologies (Software) Software - Other Hypervisor Online Video Platform (OVP) Remote Computer/Server Solutions Social Media Systems Virtualization: Application & Desktop Virtualization: Platform Management Virtualization: Server & Data Center Web & Portal Technology Web Content Management System (WCMS)

INSTALLED TECHNOLOGIES BUDGETIT Budget Total IT BudgetHardware Budget Hardware BudgetPC Budget PC BudgetServer Budget Server BudgetTerminal Budget Terminal BudgetPrinter Budget Printer BudgetStorage Budget Storage BudgetComm Budget Communications Service BudgetSoftware Budget Software BudgetServices Budget IT-Related Services Budget

BUSINESS TRIGGERSNew Business Start The company starts the businessNew Web Presence The company starts a business homepage for the first timeOnline Marketing Start The company engages in online marketing for the first time

Enterprise Content

Hardware - Basic

IT Governance

Marketing Performance Management

Network Computing

Productivity Solutions

Software - Basic

Web-Oriented Architecture

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BUSINESS TRIGGERSSocial Media Start The company creates social media profiles for the first timeeCommerce Activity/International eCommerce Trade Start The company engages in eCommerce activity or international eCommerce trade for the first timeNew Employees/New Management Start The company hires new employees or adds new managementManagement Change Top management changes at the companyNew Business Location Start The company opens a new business locationBusiness Location Change The company moves business locationsNew Product/Service Start The company adds a new product/service line to the businessNew Market Entered The company enters additional marketsNew Account/Customer Win The company wins a large new account or customerWeb Software Change The company changes the software used on the website (CRM, Search Engine, Payment Processing, etc.)New Partner Start The company brings a new partner into the businessVenture Capital Funding Acquired The company acquires venture capital funding/ other private investmentNew Business Acquisition The company decides to buy another business

BUSINESS TRENDSSales Growth The company has shown an increase in sales over the past year.Employee Growth The company has shown an increase in employees over the past year.Sales Trend (3 Year) The company has shown an increase in sales over the past 3 years.Employee Trend (3 Year) The company has shown an increase in employees over the past 3 years.Sales Trend (5 Year) The company has shown an increase in sales over the past 5 years.Employee Trend (5 Year) The company has shown an increase in employees over the past 5 years.

BUSINESS PRODUCT BUYERSBusiness Services Buyers Buyers of business services, including consulting, IT/communications, healthcare, financial, legal, property management, sales and HR services and support.Commercial, Industrial & Safety Buyers Purchasers of products for commercial and industrial use, including foodservice and kitchen equipment, retail shelving and displays, gaming equipment, safety equipment, cleaning equipment and products, personal protection apparel and gear.Food & Beverages Buyers Purchasers of food and beverages, including alcoholic beverages, specialty foods and gift baskets.Industrial Machinery, Equipment & Supplies Buyers Purchasers of industrial machinery, equipment and supplies, including tools, wood and plastic products, measuring and inspection equipment, trucks, lifts, cranes and tractors.Lighting Buyers Purchasers of lighting equipment, supplies and services for commercial and industrial use.Marketing Services Buyers Purchasers of promotional and direct marketing services, including web and eCommerce.Office Supplies & Equipment Buyers Purchasers of office supplies and equipment, including photocopiers, binding equipment, printer cartridges, paper, etc.Pharmaceuticals Buyers Purchasers of pharmaceuticals and medicines.

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BUSINESS PRODUCT BUYERSPlumbing & Heating Equipment & Supplies Buyers Purchasers of plumbing and heating equipment and supplies including HVAC and refrigeration.Storage & Transportation Buyers Purchasers of storage and transportation services, including warehousing, logistics and fulfillment.

DEMOGRAPHIC INFORMATION Both Female Male Initials Undetermined Invalid <25 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75+ Married Single UnknownPOC Presence of Children - Any 0-3 4-6 7-9 10-12 13-15 16-18 Asian Hispanic African American Catholic Protestant Jewish $101,000-$150,000 $151,000-$200,000 $201,000-$250,000 $251,000-$300,000 $301,000-$350,000 $351,000-$400,000 $401,000-$450,000 $451,000-$500,000 $501,000+ $350,000-$499,999 $500,000-$749,999 $750,000-$999,999 $1,000,000-$1,499,999 $1,500,000-$1,999,999 $2,000,000-$2,999,999 $3,000,000-$3,999,999 $4,000,000-$4,999,999

Gender

Marital Status

Ethnicity

Religion

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POC by Age - Range

Age - Range

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DEMOGRAPHIC INFORMATION $5,000,000-$9,999,999 $10,000,000-$19,999,999 $20,000,000+ Single-Family Dwelling Unit Multi-Family Dwelling Unit 0-5 Years 6-10 Years 11-15 Years 15+ Years $500,000-$999,999 $1,000,000-$1,999,999 $2,000,000-$4,999,999 $5,000,000-$9,999,999 $10,000,000-$19,999,999 $20,000,000+ $250,000-$499,999 $500,000-$999,999 $1,000,000-$1,999,999 $2,000,000-$4,999,999 $5,000,000-$9,999,999 $10,000,000+Investor Investor Religious Political Health Related Environmental General Contributor Democrat Independent Republican Active Business & Financial Publication Readers Avid Photographers Cultural Arts Fitness Home Décor Luxury Brand Buyers General Travel Domestic Travel Foreign Travel Cruise Travel Wine & Gourmet

INTERNATIONAL BUSINESS DATAFirst Name First NameMiddle Name Middle NameLast Name Last NameTitle Raw Title C-Level Director Manager Other Unknown Vice President Accounting /Finance Administration Computing/IT Consulting

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Lifestyle

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INTERNATIONAL BUSINESS DATA Accounting /Finance Customer Service Educator General Management Human Resources Legal Marketing Medical Operations Procurement Real Estate Research & Development Sales Security/Risk Management UnknownCompany Company NameAddress1 Address1Address2 Address2City CityState StateZip ZipProvince ProvinceCounty CountyCountry CountryCompany Website Company WebsiteEmail EmailPhone PhoneSIC Code 2 SIC Code 2SIC Code 4 SIC Code 4SIC Code Description SIC Code Description <$10MM $10MM - $49MM $50MM - $99MM $100MM - $199MM $200MM - $999MM $1B+ <50 50 - 249 250 - 499 500 - 999 1,000 - 4,999 5,000 - 10,000 10,000+ Accounting Airlines/Aviation Alternative Dispute Resolution Alternative Medicine Animation Apparel Fashion Architecture Planning Arts & Crafts Automotive Aviation Aerospace Banking Biotechnology Broadcast Media Building Materials

Job Function

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Employees

Industry

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INTERNATIONAL BUSINESS DATA Business Services Business Supplies & Equipment Capital Markets Chemicals Civic Social Organization Civil Engineering Commercial Real Estate Computer Games Computer Hardware Computer Network Security Computer Networking Computer Software Construction Consumer Electronics Consumer Goods Consumer Services Cosmetics Dairy Defense Space Design eLearning Education Management Electrical/Electronic Manufacturing Entertainment Environmental Services Events Services Executive Office Facilities Services Farming Financial Services Fine Art Fishery Food Beverages Food Production Fundraising Furniture Gambling Casinos Glass, Ceramics Concrete Government Administration Government Relations Graphic Design Health, Wellness & Fitness Higher Education Hospital Health Care Hospitality Human Resources Import & Export Individual Family Services Industrial Automation Information Services Information Technology & Services Insurance International Affairs International Trade & Development Internet Investment Banking Investment Management

Industry

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INTERNATIONAL BUSINESS DATA Judiciary Law Enforcement Law Practice Legal Services Legislative Office Leisure Travel Tourism Libraries Local Business Logistics & Supply Chain Luxury Goods Jewelry Machinery Management Consulting Maritime Market Research Marketing & Advertising Mechanical/Industrial Engineering Media Production Medical Devices Medical Practice Mental Health Care Military Mining Metals Motion Pictures & Film Museums & Institutions Music Nanotechnology Newspapers Nonprofit Organization Management Oil Energy Online Media Outsourcing/Offshoring Package/Freight Delivery Packaging & Containers Paper Forest Products Performing Arts Pharmaceuticals Philanthropy Photography Plastics Political Organization Primary/Secondary Education Printing Professional Training Coaching Program Development Public Policy Public Relations & Communications Public Safety Publishing Railroad Manufacture Ranching Real Estate Recreational Facilities & Services Religious Institutions Renewables Environment Research Restaurants Retail

Industry

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INTERNATIONAL BUSINESS DATA Security & Investigations Semiconductors Shipbuilding Sporting Goods Sports Staffing & Recruiting Supermarkets Telecommunications Textiles Think Tanks Tobacco Translation & Localization Transportation/Trucking/Railroad Utilities Venture Capital Private Equity Veterinary Warehousing Wholesale Wine & Spirits Wireless Writing & Editing

Industry