*Barometer Cushman & Wakefield 2011

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CONTENTSQuality of life………………………………………………………… p.4

Architectural heritage... ………………………………… p.6

A taste of pleasure... …………………………………… p.10

Festive delights …………………………………………… p.12

A passion for sport …………………………………… p.14

A vocation for fashion ………………………… p.18

Green living ………………………………………… p.20

Dynamic economy …………………………… p.24

Striving for excellence ……………… p.26

The race for innovation …………… p.28

The industrial imprint …………… p.30

Open to international …………… p.32

LyOn: WhErE aNyThiNgiS pOSSiBlELyon is a dynamic city, where economic competitiveness and quality of life go hand in hand.

With a vast range of resources and mechanisms across the urban area, Lyon has a rich and varied business community, providing substantial employment opportunities. Lyon is the number one location in France (outside the Greater Parisian region) for business start-ups, and the third most popular location in France for international companies*, including major names such as Apicil, BioMérieux, Boiron, Cegid, Mérial, Centre Européen de Virologie et d’Immunologie, CNR, Danone, Euronews, Renault Trucks, Sanofi Pasteur, Seb, and TNT Express.

The city has created five competitiveness clusters - recognized as some of the best of their type - in order to strengthen its expertise in its sectors of excellence. Lyon’s 130,000 students and 11,500 researchers work closely with local businesses, making the urban area a location for innovation and experimentation on an international scale.

Lyon is located at the intersection of all major European cities and boasts extensive transport infrastructures, providing an exceptional living environment along the banks of the city’s twin rivers.

It is a historic city and a listed UNESCO World Heritage Site. With its famous cuisine, cultural events and festivals, and substantial parks and green spaces along the banks of the Rhône and Saône, it is a great place to live.

Lyon truly is a city without compromise, where anything is possible..

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WhErE EaCh diSTriCT haS a SOulin lyon, every arrondissement has its own, unique personality. in the 1st and 2nd arrondissements, at the heart of the presqu’île, the artistic flair of the slopes of the Croix-rousse meets the chic of the ainay district. The 3rd arrondissement is well-known for its modern architecture and non-stop activity. The 4th arrondissement has all the warmth and atmosphere of a small village, where the spirit of the Canuts lives on. in the 5th arrondissement, the narrow streets, traboule alleyways and ancient theater reveal the history of lugdunum. The 6th arrondissement, meanwhile, combines haussmann-style and modern architecture, with famous stores and the exquisite rose garden in parc de la Tête d’Or. The 7th arrondissement teems with student life day and night, from the universities to the houseboats along the banks of the rhône. in the 8th arrondissement, you’ll find a place that architect Tony garnier imagined as the ideal city, where the Maison de la danse fills the air with its magical choreography. Finally, the 9th arrondissement is undergoing major changes to become a pleasant place to live along the banks of the Saône.

The LyOn wAy OF LiFelyon is the city that never sleeps, bustling with activity all year round. its streets teem with thousands of people hurriedly going about their business or taking a leisurely browse through the city’s many stores. despite this constant movement, injecting vibrancy and energy into the city, lyon still remains an awe-inspiring place with its imposing architecture. The old neighborhoods, with their uNESCO-listed heritage, tell the story of the city’s past as the former capital of the gauls. The “presqu’île” (the downtown area between the rhône and Saône rivers) features grand haussmann-style buildings standing side-by-side with modern constructions. and then, all of a sudden, the incessant activity stops. Time seems to come to a standstill in the city’s parks and along the banks of the rhône, which have been transformed into a giant promenade. With their green spaces, cycle paths and pedestrian walkways, everything appears to slow down here, creating the ideal place to relax. lyon strikes the perfect balance between activity and tranquility, providing the ideal quality of life for residents and visitors alike.

LyOn rAnkeD in The TOp 40 ciTieS in The wOrLD FOr QuALiTy OF LiFe in 2010(1).

LyOn, The ArcheTypAL TOuriST ciTy... p 2.7% increase in the hotel occupancy rate from January to October 2011(2).

p 3.5 million hotel nights per year. p 500,000 visitors assisted by the Tourist Office in 2010, 53% of whom were from abroad.

parkS aNd gardENS...lyon is positively teeming with greenery, from its numerous gardens (Jardins du rosaire, Jardins de la Bonne Maison, Jardins de perrache, Jardins de rosa Mir, Jardins des Chartreux, Jardins du Musée Saint-pierre, Jardins de la Cerisaie, etc.), squares, Caluire green walkway and mini-beach by the rhône, to its vast, open green spaces (parc de la Tête d’Or, parc de gerland, parc de parilly and parc du Vallon). Swimming enthusiasts will also love the vast parc de Miribel-Jonage, with its lake and beaches, just a few short miles from lyon.

QuALiTy OF LiFe

a gaTE TO ThE WOrldlyon is ideally located at the heart of Europe with road, rail and air links to all major destinations, making it the ideal place to start your journey. in just 2 hours, you can find yourself on the alpine ski slopes. in just 3 hours by road or 90 minutes by high-speed rail, you can take a dip in the clear blue waters of the Mediterranean! and if you’re looking to go further afield, you can get a direct flight to réunion, Mauritius or the dominican republic from lyon-Saint Exupéry international airport.

1h45 1h35

1h35

MILAN1h15

cOnnecTeD TO The wOrLD:

p 1 international airport p 120 national and international destinations from lyon Saint-Exupéry international airport

p 1 business airport p 3 high-speed rail stations serving paris, Marseille, geneva, london, Brussels, etc.

p Freeways linking lyon to major cities in France and Europe p Over 300 miles of navigable waterways on the rhône-Saône axis.

(1) Mercer survey.(2) Compared with the same period in 2010; source: lyon Chamber of Commerce Tourism Center.

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ArchiTecTurAL heriTAGe...

arChiTECTurE: a SyMBOl OF ThE METrOpOliS...For many years, lyon has been a place where architects can experiment with their vision of the metropolis of the future. it has become the “ideal city”, with its sky-scrapers and slaughterhouses built by Tony garnier, and the rebuilt Opéra designed by Jean Nouvel, and an “international city”, with its red-brick constructions designed by renzo piano and the la Confluence district, the work of several well-known designers. as a result, the lyon of today is an elegant mixture of unrivaled rich historical heritage and the architectural design of the future, some examples of which have already become well-known symbols of the city.

uNESCO WOrld hEriTagE SiTEThe historic center of lyon has been listed as uNESCO World heritage Site since 1998, placing it on the same level as australia’s great Barrier reef, the angkor Wat temple in Cambodia and the Venetian lagoon. The site is bordered by the city’s ancient fortifications, including the Fourvière hill, the historic center of lyon and a substantial portion of the presqu’île. The historic center of lyon is an exceptionally beautiful renaissance neighborhood, with its narrow streets, the fountain at place Saint-Jean dating back to 1844, the Saint-Jean Cathedral, which took three centuries to build, the Manécanterie (parish choir school), which is the oldest building in the old city, and around a hundred renaissance-style homes. although the historic center of lyon has around 200 traboule alleyways, only a portion of these remain open to the public.

A SucceSSFuL MiXTure OF MODerniTy AnD nATureas a major international metropolis, lyon is a source of inspiration for the world’s most talented architects, who create powerful symbols of the city’s influence. at the confluence of the rhône and Saône, world-famous architects have created a futuristic neighborhood, where modernity and quality of life come together. On lyon island, a series of “container” buildings have sprung up, echoing the activities of the harbor that they overlook. This image of a bustling river port is both highly realistic and an artistic device that strengthens the location’s poetic nature. By combining different shapes, materials and colors, against the backdrop of the city’s lights, these modern architectural designs are transformed into living, breathing, habitable sculptures. They underline lyon’s ambition to become the city of the future, becoming genuine symbols that are immediately recognized worldwide.

6 MiLLiOn viSiTOrS per yeAr

The Journées du patrimoine (architectural heritage days) 2011 attracted 14,000 viSiTOrS to the hôtel de Ville, 12,000 TO The MuSée DeS BeAuX-ArTS, 6,589 to the Opéra, 7,100 to the Musée gadagne-Musée d’histoire de lyon, and 750 to the Tassinari et Chatel silk workshop.

LyOn’S heriTAGe MuST-SeeS p The hôtel de Ville p The Opéra, rebuilt in 1993 p place des Terreaux and the Bartholdi fountain

p The Musée des Beaux-arts, with its 70 exhibition rooms p place Bellecour and the monumental statue of the Sun king p The Chapelle de la Trinité, an iconic example of Baroque architecture

p The Cathédrale Saint-Jean and its astronomical clock p The Basilique de Fourvière with its golden Virgin p The flamboyant Eglise Saint-Nizier p The traboule alleyways of Old lyon p The ancient Fourvière theater, which hosts the Nuits de Fourvière festival each summer

p The amphithéâtre des 3 gaules, the oldest roman amphitheater in gaul

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a piNCh OF CrEaTiViTyFollowing the footsteps of their masters, today’s chefs are revisiting traditional dishes and adding their own personal touch of creative talent and imagination. lyon features restaurants by famous names such as Nicolas le Bec, philippe gauvreau, Matthieu Viannay and davy Tissot.

iNdOOr aNd OuTdOOr MarkETS...lyon’s indoor and outdoor markets feature a variety of regional produce, such as salami sausages, pork products, cheeses, macaroons and chocolates, allowing you to bring a taste of lyon into your own kitchen.

GASTrOnOMic TrADiTiOnlyon’s famous cuisine has its roots in antiquity. as the capital of the Three gauls, lugdunum was the center of the wine trade. during the renaissance, a distinction was made between so-called “bourgeois” cuisine and popular cuisine centered around the slaughterhouses, including the famous tripe immortalized by François rabelais in his work gargantua. Today, the city still specializes in staple goods, as demonstrated by the names of some of its streets: rue de la Fromagerie (dairy Street), rue de la poulaillerie (poultry Merchant’s Street) and rue Mercière (haberdashery Street). With the rise in popularity of italian cuisine in the 17th and 18th centuries, the people of lyon took these traditions and made them their own, combining artichokes with foie gras and making their own ice creams. it was during this period that lyon’s reputation for fine cuisine was born. The city’s first restaurants appeared at the same time as the “Mères lyonnaises” (lyon’s signature dishes). These dishes took simple cuisine and turned it into an art form, becoming famous worldwide. in 1934, famous epicurean Maurice Edmond Sailland declared lyon the capital of cuisine. The idea took root and is still relevant today, with many of the city’s restaurants and “bouchons” listed among the top Michelin-rated establishments in the world.

in 2011, SirhA, The inTernATiOnAL reSTAurAnT, hOTeL AnD cATerinG eXhiBiTiOn, FeATureD:

p 2,200 exhibitors, including 570 international exhibitors from 22 countries.

p 162,615 visitors, including 17,900 international visitors, with a total surface area of 120,000m².

p 10,420 chefs from around the globe. p le Bocuse d’Or (international chef championship). p la Coupe du Monde de la pâtisserie (the World pastry Cup).

The very BeST OF French cuiSine, wiTh MOre ThAn 1,500 reSTAurAnTS

The word “BOuchOn” comes (allegedly) from 19th-century restaurants, where stagecoach horses were rubbed down while the passengers were dining during a stop-off.

71 MicheLin-STArreD reSTAurAnTS in the rhône-alpes region.

A TASTe OF pLeASure...

EVEry CuiSiNE CaTErEd FOrWith more than 1,500 restaurants, lyon has room for every cuisine imaginable: authentic, creative, regional, international, organic, vegetarian, molecular, haute cuisine, etc. The city has something to suit all tastes and occasions.

a lyON TradiTiON: “BOuChONS”Just as they did at the time of the “Mères lyonnaises”, lyon’s “bouchon” restaurants offer a warm, welcoming atmosphere and a range of popular, simple and delicious dishes, such as “grattons” (grilled pork meat), “andouillette” (tripe sausage), “tablier de sapeur” (a tripe dish), pork products, dumplings, “cervelle de Canuts” (cheese dip) and praline tart.

MiChEliN-STarrEd ChEFSMany of lyon’s great names, such as paul Bocuse, pierre Orsi, guy lassausaie, Christian Têtedoie and georges Blanc, have placed French cuisine firmly at the top of the tree in world gastronomy.

NuiTS SONOrES, FiVE dayS OF ElECTrONiC MuSiC aNd daNCiNgin 2011, this festival attracted more than 80,000 participants. Events included the opening ceremony, the "apéros Sonores", the "Circuit Électronique" and events at the piscine du rhône, Marché gare and Transbordeur, with dJs and musicians from lyon, France and abroad filling indoor and outdoor dance floors across the city, with the unique friendly atmosphere that has become a signature trademark of the Nuits Sonores.

ThE "BiENNalE" EVENTS MakE CulTural aCCESSiBlE TO EVEryONEThe Biennale de la danse opens with a vast parade of amateur dancers through the city center, followed by some of the largest dance companies in France and worldwide. The Biennale d’art Contemporain, meanwhile, provides a window on some of the world's greatest artistic talent.

Biennale d’Art contemporain 2011• 201,546 visitors • 20% increase on the previous edition in 2009• 78 artists from 25 countries• More than 200 works of art on display• 34 productions of brand new works, with a total exhibition

space covering 14,000m2 across 4 venues

Biennale de la Danse 2010• 300,000 people attended the parade• 95,000 spectators watched the 178 productions that took place

over the 25 days of the festival• 780 artists shared their passion• 41 dance companies took part, representing 18 countries

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GuArAnTeeD cuLTurAL Buzzlyon’s vast array of venues host international-scale events all year round. For four days, the Fête des lumières (Festival of lights) bathes the city’s monuments, squares, parks and streets in light and color, attracting millions of visitors. in spring, the Nuits Sonores electronic music festival fills the city with the sound of electronic music, day and night. The city buzzes with more than 80,000 people of all ages dancing and generally enjoying the friendly atmosphere. and in summer, the ancient Fourvière amphitheater comes alive. its stepped terraces host thousands of theater, cinema, music and dance lovers. Every September, the city plays host to the Biennale de la danse and the Biennale d’art Contemporain, in alternate years. in October, lyon celebrates its status as the birthplace of cinema with the Festival lumière. The festival features movie screenings, welcomes famous actors and directors and hosts awards nights, with more than 60,000 spectators reveling in the magic of the silver screen. When the lights go on and the show comes to an end, visitors vow to return the following year to experience the emotion and festive atmosphere once again.

FêTe DeS LuMièreS, The LArGeST urBAn evenT in FrAnce2011 once again saw the world-famous Fête des lumières (Festival of lights), an event that stretches back 150 years. The highly successful new version is now in its 12th year, spanning four days.

p Between 3 and 4 million people took part in the 300 specially organized events;

p all 17,000 hotel rooms across the urban area filled; p 4.5-fold increase in sales at stores in the presqu’île; p adapted and copied in Berlin, glasgow and Singapore.

lyON CElEBraTES ThE CiNEMa WiTh FESTiVal luMièrEin 2011, the third edition of this festival took place, attracting more than 65,000 spectators. Some of the biggest names in the industry were present, including Jean dujardin, Thomas langmann, Fanny ardent and albert dupontel, and the special evening event in honor of gérard depardieu was a real success.

FeSTive DeLiGhTS

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lOu rugby crowned chAMpiOnS OF FrAnce.

lyon hockey Club in the 1st DiviSiOn.

lyon Basket Féminin (women’s basketball club) in LeAGue 1.

Olympique lyonnais women’s football team crowned eurOpeAn chAMpiOnS.

aSVEl, 17 TiMeS French chAMpiOnS in basketball.

A Few key evenTS... p lugdunum roller Contest for rollerskating fans. p lyon Free VTT and avalanche Cup for mountain biking enthusiasts.

p run in lyon and lyon urban Trail for flat and all-terrain runners.

p and finally, the famous Sainté-lyon long-distance run, covering 42 miles in dark, cold (and sometimes snowy) december conditions.

in 2016, lyon will be a host city for the uEFa European Football Championship.

A pASSiOn FOr SpOrT

1,2,3... ruN, SkaTE, pEdal!lyon is the perfect place for joggers, rollerbladers, scooter riders and cyclists to enjoy their activity. The city boasts a range of green spaces, parks, hills, river banks, cycle lanes and pedestrian walkways, where enthusiasts can exercise and have fun.

lyON, ThE arChETypal SpOrTiNg CiTylyon is ideally located between the alps and the Mediterranean and boasts its own natural beauty, making it the perfect location for sports lovers. The city has a vast range of sporting facilities, including the gerland and la duchère stadiums, two ice rinks, and several Olympic-sized swimming pools. The city’s wide array of clubs and associations cover the full range of sports.

OLyMpiQue LyOnnAiS, The OnLy cLuB TO win The French chAMpiOnShip 7 yeArS in A rOwlyon has always been proud of its football club, supporting the team with devotion year in, year out. in 1989, Olympique lyonnais (Ol) gained promotion to ligue 1 and gradually began to build up a successful list of honors: 7-times winners of the French Championship between 2002 and 2008, 4-times winners of the Coupe de France and 1-time winners of the Coupe de la ligue. it is now one of the most decorated clubs in France, with a list of iconic players including Sonny anderson, Edmilson, Juninho, lisandro lopez, karim Benzema and goalkeeper hugo lloris. Ol also boasts an equally successful women’s team. The women have won the French Championship 9 times. in 2007, Ol achieved a remarkable double: both the men’s and women’s teams won their respective championships. This was a first in the history of French football. in 2008, Ol managed to beat its own record. On this occasion, both teams won the Cup and the Championship. at the end of 2011, Ol was 9th in the European club rankings. The whole city is behind the team, hoping that it will continue to bring home the honors.

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a VaST ChOiCElyon’s streets are packed with stores and outlets of all types. With major chains, luxury brands, independent stores, the Village des Créateurs and indian fashion outlets, the choice is simply staggering. Shoppers can spend an afternoon discovering new things, from unique decorative items to a bargain pair of boots. For those who prefer to do all their shopping in one place, lyon has some exceptional shopping malls.

new FAShiOn TALenTSlyon’s silk tradition can still be seen today on major catwalks around the globe, with the city playing host to some of the world’s most prestigious fashion labels. alongside these luxury stores stand the names of some of lyon’s brightest up-and-coming fashion designers. Talented designers such as Max Chaoul, Nathalie Chaize, Mongi guibane, Jean-Claude Trigon and azuleros continue to push the boundaries and develop new trends in the worlds of fashion, design, interior decor, arts and crafts and jewelry. The Village des Créateurs provides the support and structure that new lyon-based fashion, decoration and design talents need to shine.

prinTOr, the international jewelry trade show.

viLLA créATiS, bringing all creative and textile industry players together to make lyon the capital of intelligent textile design.

ecOnOMy p €11 BiLLiOn SpenT eAch yeAr within lyon’s consumer catchment area

8th survey into household consumer behavior in the lyon and rhône region.

key FiGureS p 16,650 creATive inDuSTry jOBS across greater lyon. p rhône-alpes region, The wOrLD LeADer in The TechnicAL TeXTiLeS MArkeT.

p 67 companies in the viLLAGe DeS créATeurS. p greater lyon, The nuMBer One AreA in FrAnce FOr jeweLry in terms of the number of companies and production volumes.

p 13 higher education design training courses across lyon: the highest number of any city in France.

A vOcATiOn FOr FAShiOn

lyON, NurTuriNg ThE BuSiNESSES OF ThE FuTurEThe lyon environment offers superb commercial opportunities for businesses. lyon has become a genuine hub of creativity and experimentation and offers a range of operational systems for testing and approving innovative retail concepts and bringing them to fruition.• The lyon Shop & design program involves detecting the best pre-development

design concepts from across the urban area and provides an opportunity to meet architects and designers and to take part in discussion workshops.

• Creative industries: a range of discussion events are organized to help businesses and retail brands work together to design the products and markets of the future. Expertise, visions and experiences are shared to open new horizons.

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whiLe pAriS iS juST DiScOverinG “AuTOLiB”, LyOn hAS Been uSinG iT Since 2008!december 2011, self-service cars have become a real phenomenon in paris. This brand new concept has just appeared in the capital, yet lyon has had such a scheme in place since January 1st,2008. in just three short years, the autolib scheme has seen strong growth in the lyon urban area, with 100 vehicles available from 36 stations, 14 of which are located by the road-side. By providing self-service cars, autolib has revolutionized the role of cars in the city, and their place in citizen behavior. Now, local residents can simply reserve a vehicle and pick it up, allowing them to drive to a meeting or evening event, or simply to do some shopping. There are several types of vehicle available, and the scheme is open to both individuals and business users. The scheme is a great way to limit car use in the city, thereby reducing CO

2 emissions in France’s two great cities: paris and lyon!

wiTh A 50% reDucTiOn in cAr uSe in The ciTy cenTer, LyOn iS The MOST envirOnMenTALLy FrienDLy MeTrOpOLiS in FrAnce.

véLO’v: key FiGureS p 27.7 million rentals since 2005. p 15,000 to 20,000 rentals per day on average in 2009 p 42,000 AcTive SuBScriBerS per yeAr. p 55% OF véLO’v uSerS uSe Their cAr LeSS. p 75% of users are aged between 18 and 35.

200 MiLeS OF cycLe LAneS in 2011, 600 miles by 2020.

grEEN By NaTurEBesides the multiple parks and green spaces in the city center, the Beaujolais countryside and the rhône Valley are just a few short minutes from lyon. The perfect way to take in a breath of fresh air!

ThOuSaNdS OF VÉlO’V ENThuSiaSTSOnce again, lyon cements its role as a pioneering city, as the first place where self-service bicycles were successfully introduced on a large scale. Men and women of all ages, all backgrounds and all walks of life, including students, young people, senior citizens, executives and secretaries, have discovered the joy of getting around town by bicycle. Vélo’V was introduced in lyon in 2005. Today, there are more than 3,000 bicycles and 250 stations throughout lyon and Villeurbanne. This scheme is an excellent addition to the existing, extensive network of green modes of transport, including the metro, bus, tram and trolleybuses.Car-FrEE riVEr BaNkS

a few years ago, they were little more than a glorified car park, with the rows of houseboats moored next to concrete. Now, the river banks have been transformed into a place where environmentally friendly transport and greenery dominate. lyon’s residents are rediscovering the joys of strolling and relaxing, on foot, roller blade, bicycle, scooter and roller skate, on a site covering 25 acres, with 3 miles of paths and walkways. The banks of the Saône will soon be transformed in the same way...

Green LivinGgrEEN TraNSpOrT dEVElOpMENTSEvery new project undertaken within greater lyon must now comply with high Environmental Quality standards or include sustainable development considerations. The new part-dieu and la Confluence neighborhoods comply with high Environmental Quality standards that exceed minimum government requirements. The banks of the rhône have been redeveloped to create a pedestrian walkway and cycle lane, and the rives de Saône project is continuing this same trend. Sustainability is the keyword, protecting the environment and enhancing the well-being of the city’s residents.

la CONFluENCE: a VEry high ENVirONMENTal QualiTy NEighBOrhOOdThe European Concerto program, which was introduced during the development of the la Confluence neighborhood, is designed to reduce the environmental impacts of buildings while maximizing occupant comfort. The figures achieved are unique in France:• 30% of the heating energy consumption of a new, regulation-compliant building.• 80% of the energy used for heating and hot water comes from renewable sources.• 50% of electricity consumption in communal areas is provided by roof-mounted solar

photovoltaic panels.

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DynAMicecOnOMy

enTrepreneuriAL SpiriT: The LyOn SucceSS STOrylyon is the archetypal dynamic city, with the resources and ambition to be the most attractive location for local, national and multinational businesses. With the city’s enduring entrepreneurial spirit, lyon’s business community continues to flourish, grow and expand. New business start-ups are also on the rise, with an incredible statistic: a new company is created in the city every single hour. The greater lyon region has a higher density of decision-making centers than Barcelona or Manchester. The urban area’s international influence continues to grow, with lyon-based businesses exporting recognized expertise in their respective sectors.

“LyOn viLLe De L’enTrepreneuriAT” neTwOrkThis group of 48 professionals exists to support entrepreneurs from the initial project stage to the business start-up and development process. Each year, the network assists 10,000 to 12,000 business creators, with start-up projects of all types.

LyOn, A eurOpeAn ciTyThe nuMBer One urBAn AreA FOr BuSineSS STArT-upS in FrAnce outside the paris region.

15,800 cOMpAnieS creATeD in 2010.

FrAnce’S SecOnD ciTy FOr BuSineSS TOuriSM.

FrAnce’S SecOnD ciTy FOr MAjOr cOnvenTiOnS AnD prOFeSSiOnAL TrADe ShOwS:

p 21,000 events. p 2.9 million participants p 390 international conventions and professional trade shows: pollutec, Sirha, Solutrans, Biovision, etc.

ThirD ciTy in eurOpe in terms of international company set-ups(1).

6th in eurOpe in TerMS OF vALue FOr MOney FOr TerTiAry-SecTOr prOperTy(2)

9th OuT OF 37 eurOpeAn ciTieS for business owner satisfaction with local policies and initiatives(3).

LyOn, viLLe De L’enTrepreneuriAT, the business start-up, revival and takeover network, comprising 48 separate structures.

488,857 privATe-SecTOr jOBS in greater lyon, distributed as follows: 15.4% in industry, 77.6% in the tertiary sector and 7% in construction.

86 cOMpAny heADQuArTerS in the public and private sectors employing more than 1,000 people.

lyon’s international reputation, with the presence of MAjOr BrAnDS: apicil, april, Bayer Cropscience, BioMérieux, Bluestar Silicone, Boiron, Cegid, Centre Européen de Santé humanitaire (European Center for human health), Centre Européen de Virologie et d’immunologie (European Virology and immunology Center), international agency for research on Cancer, CNr, danone, Euronews, gl Events, genzyme, handicap international, irisbus, Mérial, OMS, pôle Mondial de Surveillance et d’alerte des Maladies Transmissibles (global Transmissible disease Monitoring and alert Center), renault Trucks, Sanofi pasteur, SEB, TNT Express, etc.

(1) according to the Ernst & young attractiveness survey published on the France website in 2011, slightly behind london and paris and ahead of düsseldorf, Madrid and Frankfurt.

(2) Cushman & Wakefield ranking 2010.(3) ECEr ranking 2011

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lyONTECh-la dOua CaMpuSThis campus has an ambitious goal: to become the leading international reference in the field of clean technologies. The campus will use its two areas of expertise (chemistry and engineering) to break new ground in sustainable development, meeting the major challenges of tomorrow’s society and today’s businesses. lyonTech-la doua will also open its doors to the business world by creating a collaborative projects unit, an experimentation center and new premises dedicated to hosting new companies. under this new structure, students, researchers and businesses will work together on subjects including energy, water quality and transport, developing the clean technologies of the future.

univerSiTé De LyOn in FiGureS... p 18 institutions p 130,000 students, including 12,500 foreign students

p 5,000 doctoral students p 11,500 teacher-researchers and teachers, including 587 from abroad

p 550 laboratories, including 230 public laboratories

p 800 theses per year

LyOn hAS... p 1 international School Complex p 1 new prestigious “École Normale Supérieure”

p 1 institute of political studies p 3 universities p 12 engineering schools p 14 business schools p 4 medical schools

42% OF LyOn’S pOpuLATiOn iS AGeD unDer 25*.*Source: iNSEE.

LyOn’S reSeArch cOMMuniTy iS repreSenTeD By...The CNrS, the international agency for research on Cancer (iarC), iNSErM, iNra, iNrETS, the p4 laboratory, the Centre international de recherche industrielle (international industrial research Center) and the lyon polytechnic institute.ClOSEr COOpEraTiON...

With the major lyon Cité Campus project, lyon aims to strengthen cooperation between the université de lyon, research centers and innovative companies. With this new form of collaboration, the city’s 130,000 students will be able to experiment and use their skills to invent the technologies and solutions of the future.

The nuMBer 1 cheMicAL prODucTiOn cenTer in FrAnce: p 48,000 jobs p 2,000 companies p 3,000 researchers p 470 patents registered each year

2 cOMpeTiTiveneSS cLuSTerS : aXElEra (chemistry and environment) and luTB (transport of goods in urban environments).

“The FAcTOry OF The FuTure”: lnstitut National pour le développement des Écotechnologies et des Énergies décarbonées (iNdEEd - National institute for Ecotechnologies and Carbon-free Energy development), approved in 2011.

new GenerATiOn cAMpuSeSlyon continues to modernize its higher education provision, achieving recognition for the excellent training that the city’s institutions deliver. Following the decision to group 18 higher education institutions in lyon and Saint-Etienne under the banner of “université de lyon”, a new phase has been launched to strengthen the international dimension of its campuses. The lyon Cité Campus project will lead to the emergence of modern campuses, where higher education institutions, research bodies, businesses and private institutions stand side by side. This new project involves the Charles Mérieux and lyonTech-la doua campuses. These two campuses are highly ambitious and have gained broad recognition for their expertise...

CLEAN TECHNOLOGIES: A LYON SPECIALITYClean technologies are industrial services and techniques that use natural resources, energy, water and raw materials in a way that aims to optimize efficiency and productivity. Any services or techniques of this type must therefore always try to limit pollution and waste. Performance, meanwhile, must be at least as good as or even better than the performance of traditional technologies. The end goal is to improve user profit. Lyon is currently one of the top 10 clean technologies centers in Europe.

CharlES MÉriEuX CaMpuSThis campus specializes in Biosciences and human and Social Sciences. it will promote a culture of openness and dialog with all players in the sector. its aim will be to develop innovative, structural projects with the Centre de recherche avancée (advanced research Center), the Centre Européen de Nutrition pour la Santé (European health Nutrition Center), the Maison internationale des langues et des Cultures (international language and Culture Center) and a residence for public and private sector researchers in the Confluence neighborhood. The proximity of the manufacturing companies and businesses at gerland will help to support this research, along with the Biopôle, the Tony garnier business incubator and the p4 laboratory.

STrivinG FOr eXceLLence

p.28 p.29

The rAce FOr innOvATiOnlyONBiOpÔlEA Life Sciences competitiveness cluster on an international scale.lyonbiopôle is an international vaccination and diagnosis center of excellence. its aim is to study all aspects of infectious human and animal diseases, from prevention to treatment. This so-called “integrated” approach, which includes original administration systems, involves developing a “health shield” to protect populations.

The cluster covers three main fields: infectious diseases, cancer research and neurosciences.

A few key players...BioMérieux, Sanofi pasteur, Mérial, genzyme, Becton dickinson, pX Therapeutics, genOway, alize pharma, hospices Civils de lyon, CNrS, inserm, École Normale Supérieure, Commissariat à l’énergie atomique (atomic Energy Commission), université de lyon, institut pasteur, greater lyon, rhône-alpes region, drirE rhône-alpes (rhône-alpes regional industry, research and environment directorate), etc.

Activities...• r&d project development• Service delivery to businesses in the sector: lyonBioadvisor.• research and training support.• Biopôle promotion and international visibility support.

innOvATiOn DrivinG cOMpeTiTiveneSSin a climate of ever-fiercer national and international competition, companies need to remain at the cutting edge of technological developments and innovation. in recent years, lyon has quickly established itself as a driver of competitiveness and innovation. in 2005, the French government officially approved the city’s five competitiveness clusters. lyon is now the leading city in France in terms of excellence in innovation. in 2008, lyon enhanced its reputation even further. The city’s five competitiveness clusters had all achieved their objectives. Only 34 of a total of 71 such clusters across France could boast this same achievement. This is clear proof, if such proof were needed, that greater lyon has struck the perfect balance between research, development and manufacturing.

BiOviSiOn, The wOrLD’S LeADinG heALTh FOruM.

2011 saw the approval of the inFecTiOuS DiSeASeS reSeArch inSTiTuTe prOjecT with exciting prospects for the next 10 years:

p Over 1,000 participants from the fields of science and technology.

p 40,000m² of planned real estate development. p annual revenue of €40 million. p Over 3,500 new jobs.

LyOn’S BiOLOGy AnD heALTh cAre SecTOr: one of the TOp 5 BiOLOGy cLuSTerS in eurOpe.

600 companies and 100,000 jobs in the rhône-alpes region.

The LeADinG vAccinATiOn prODucTiOn cenTer in eurOpe.

LyOnBiOpôLe: 84 members, 360 researchers, 27 research units, and 1,000 new jobs in the region since 2005.

p.29

iMagiNOVEDigital entertainment competitiveness cluster.imaginove is a moving image competitiveness cluster that brings together companies from across the rhône-alpes region in pursuit of a common goal: to develop synergies between different sectors of the moving image industry by encouraging anticipation and stimulating innovation within the industry. This cluster is dedicated solely to the production and dissemination of multimedia content. its ambition is to become the leading cluster of its kind in Europe within 5 years. Since 2005, imaginove has anticipated future developments in the market, including growing international competition, changes in user habits and practices, and the cross-media, moving image-based strategies of international companies.

A few key players...ubisoft, pixel, Namco Bandai, les gobelins, Citia EpCC, rhône-alpes Cinéma… all major players in the image industry are referenced, including the video games, cinema, multimedia, audiovisual and animation sectors. The cluster is supported by the rhône-alpes region, the government (dirECCTE) and greater lyon.

iMAGinOve: A rhône-ALpeS reGiOn ApprOveD cOMpeTiTiveneSS cLuSTer

The iMAGe SecTOr in The rhône-ALpeS reGiOn:

p 650 companies p 23 research laboratories. p 28 image-related training courses. p international events including the international animated Film Festival and Market in annecy, Cartoon Movies and Serious games Sessions.

The eurOpeAn LeADer in terms of cross-media production and dissemination.

The nuMBer 2 creATive inDuSTrieS cLuSTer in FrAnce with 17,000 jobs across the urban area (image, design, fashion, cuisine, etc.).

210 moving image companies with an almost 40% increase in jobs over the last 15 years.

iMAGinOve: 150 members and 94 approved r & d projects in 5 years.

aXElEraA chemistry/environment competitiveness cluster that is unique in the world.Since 2005, the axelera competitiveness cluster has had the innovative vision of combining chemistry and the environment. axelera was created to meet a range of different challenges: increasing the use of renewable raw materials, developing cleaner and more energy-efficient processes, producing more sustainable products and recycling all end-of-life materials. These environmental and societal concerns have produced a vast range of innovative, highly promising solutions and delivered many long-term jobs.

A few key players...arkema, CNrS, iFp, rhodia and Suez… 170 members at the end of 2009, 1/3 of which are SMEs.

5 core disciplines:• Chemistry that meets society’s major challenges:

sustainable buildings, renewable energy, vehicles and electronics.

• protection of natural resources: air, water, soils, agro-chemistry.

• recycling of all materials.• plant-based chemical products.• The factory of the future and eco-designed

processes.

lyON urBaN TruCk&BuS

european urban public Transport competitiveness cluster.lyon urban Truck&Bus (luTB) is the only competitiveness cluster in Europe that focuses on public individual and goods transport in urban environments. its ambition is to meet the challenges raised by growing mobility needs, for both goods and people, in urban environments. luTB’s projects focus on all aspects of transport solutions, from vehicle components to the best ways of integrating the flow of goods and people in a way that is both profitable and sustainable.

A few key players...renault Trucks, irisbus iveco France, iFp Énergies nouvelles, iFSTTar, greater lyon, lyon Chamber of Commerce, manufacturers, equipment producers, public and private research and training bodies, freight carriers, public transport operators, etc. The association has some 140 members, including 65 companies with fewer than 500 employees and 17 laboratories, schools and research centers.

The aims:• To cement the urban area’s position as the leader

in industrial vehicles and secure, integrated transport solutions.

• To deliver balanced, innovative social, economic and industrial solutions that are proven and assessed in a real-life environment.

TEChTEraTechnical Textiles competitiveness cluster.Techtera’s ambition is to create a link between innovative players in the Technical and Functional Textiles industry. These high-performance products are used in a wide variety of different applications based on their specific properties: high resistance, fire retardant, antibacterial, water repellent, anti-uV, etc. Since 2005, this competitiveness cluster has been working to promote innovative, value-added products. its aim is to make the name “Techtera” synonymous with a European center of excellence in Technical and Functional Textiles.

A few key players...porcher, Chomarat, Sigvaris, Sperian protection, Thuasne, altertex, diatex, MdB Texinov, Sofileta, université Claude Bernard lyon i, iTECh, iNSa de lyon, iFTh, CTTN, CTp, CTC, etc. in total, the cluster features more than 100 SMEs and major companies from the Technical Textiles industry, local authorities including greater lyon, technical centers and public and private research laboratories.

The inDuSTriAL iMprinT

The rhône-ALpeS reGiOn iS The... p nuMBer 1 cheMicAL prODucTiOn cenTer in France.

p nuMBer 2 cheMicALS reGiOn in FrAnce by workforce.

p nuMBer 2 reGiOn in FrAnce in The ecO-inDuSTry SecTOr by workforce.

LyOn iS The... p SecOnD LArGeST inDuSTriAL SecTOr in the region by turnover.

p ThirD LArGeST inDuSTriAL eMpLOyer in the region.

p and accounts for 15% OF ALL inDuSTriAL inveSTMenT in the region.

inDuSTriAL vehicLeS in The rhône-ALpeS reGiOn...

The industrial vehicles sector eMpLOyS 31,000 peOpLe in The LyOn reGiOn and 76,000 people in the rhône-alpes region.

105 cOLLABOrATive r&D prOjecTS iniTiATeD by regional players in the industrial and public and private research sectors since 2005.

p.30 p.31

gENuiNE parTNErShipSlyon works with other major European cities in many different ways and on many different levels. Examples include cooperation agreements, friendship pacts, collaboration charters, partnership declarations, and twinning arrangements. The aims of these agreements also cover a wide variety of fields, from economic development and culture to technology and territories.

responsibility and solidarityin order to support less fortunate cities, lyon has instigated a number of different international mutual support projects, involving mechanisms such as decentralized cooperation, a solidarity and sustainable development fund to promote access to water and a digital solidarity fund.

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lyON: a NETWOrkEd CiTy...lyon is a member, and in some cases a founder, of some of the major international city networks, helping it to extend its influence and ensure that its voice is heard on a European and international scale.

eurocities, the network of european cities.Eurocities was founded in 1986 by the mayors of six major European cities, including lyon. Today, it has 135 member cities in 34 European countries. it is a working platform where members are able to exchange ideas, identify problems, develop innovative solutions and initiate joint projects.

Association des Maires de Grandes villes de France (AMGvF - The French Association of city Mayors).This association was created in 1974. it has 95 member cities and inter-community groupings in France with a population of more than 100,000 people, including lyon. its purpose is to defend the interests of major cities and their residents. The aMgVF is divided into several working groups and commissions, based on the skills and expertise of individual members. Through the work that it carries out, it is able to ensure that the voices of France’s cities are heard at government, parliament and European institution level. lyon is a member of the Board and chairs the European and international affairs Committee, which looks at the future of European cohesion policy.

united cities and Local Governments (ucLG).This organization was formed in 2004 and is the main body responsible for representing local governments to the united Nations and the international community. as a member of the Board, lyon plays an active role in implementing its objectives, alongside major cities such as Barcelona, The hague, paris, istanbul, Buenos aires, rabat and Moscow. lyon also chairs the development Cooperation & City diplomacy Committee.

citynet, the network of Asian cities.as the only European member of Citynet, lyon plays a key role in establishing closer ties between asian and European cities.

TO BecOMe A GLOBAL ciTyThis is not just an ambition, it is a reality that lyon has achieved over the years, through the events that it hosts and the actions it has taken. Many of the city’s events are truly international in nature, and are key events in their respective fields. Sirha, lumiville, pollutec lyon and Bocuse d’Or are just some examples. Through its presence in major European and international city networks, lyon is able to influence the future of other global cities by sharing its expertise and skills. By working closely with other partner cities, it has become a place where the major issues of the future are debated and discussed. and in order to succeed in its pursuit of a fairer, more sustainable world, lyon works with its partner cities in a spirit of mutual support and assistance.

Open TO inTernATiOnAL

BuSiNESS CONVENTiONS aNd TradE ShOWSWith its excellent venues and facilities and its superb environment, lyon hosts a range of international and European trade shows and conventions.• Sirha, the international hotel and catering

trade show.• pollutec Lyon, the international environmental

facilities, technologies and services trade show.• Solutrans, the European transport solutions

trade show.• piscine, the European swimming pool industry

trade show..

eurexpo Du 5 au 8 avril 2011

lYON aCCuEillE

WElCOME

BIENVENUE AUX 20 000 PARTICIPANTS

iNDustriEs lYON 2011 lE salON DE tOutEs lEs iNDustriEs iNNOvaNtEs

MÉD

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industries-80x200_EXE.indd 1 14/03/11 14:57

LyOn weLcOMe ATTiTuDelyon is proud of its tradition of “pooling know-how”, and in 2008 introduced the “lyon Welcome attitude” scheme. it was designed in conjunction with tourism institutions and businesses and delivers a set of premium services to convention-goers and exhibitors. The aims of the scheme are to meet the needs of visitors to the city, welcome them with open arms and help them to get around. Each year, the “lyon Welcome attitude” scheme covers around 15 trade shows and conventions, with dedicated signs, airport and rail station receptionists, a “Welcome” poster campaign throughout the city and in hotels, and a special timetable on certain public transport routes.

lyON: a glOBal dESTiNaTiONlyon’s international events - public or private sector and for business or pleasure - benefit from an exceptional environment, superb visibility, leading expertise and superb hosting capabilities.• 55: this is how many consulates represented

their countries at the 2011 edition of the Fêtes Consulaires (consular festival).

• Foire internationale de Lyon (Lyon international fair).

• The university of Tokyo’s prestigious “Todai Forum” was held in lyon in 2011.

• Biovision, the international life sciences forum.

DeLice, The neTwOrk OF GOOD FOOD ciTieS OF The wOrLDThis network was launched in 2007 and is chaired by lyon. its purpose is to promote the reputation of its member cities for fine dining. it acts as a platform for discussion, enabling its members to exchange culinary practices and talk about good food in general. delice currently has 19 member cities, including lyon, Barcelona, Birmingham, Brussels, leipzig, guangzhou, Montreal, Osaka, riga and St. louis.

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Open TO inTernATiOnAL

GreATer LyOn urBAn cOMMuniTyGeneral Delegation for economic and international Development 20 rue du lac - Bp 3103 69399 lyon Cedex 03Tel. + 33 (0)4 78 63 40 40Fax + 33 (0)4 78 63 40 74 www.business.greaterlyon.com

ADerLyeconomic Development Agency for the Lyon regionplace de la Bourse 69289 lyon Cedex 02 Tel. + 33 (0)4 72 40 57 50 Fax + 33 (0)4 72 40 57 35 www.aderly.com

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