attractions & activities partnership programme. · your business and access jersey’s visitor...

8
Attractions & Activities Partnership Programme. On-island providers

Upload: others

Post on 06-Oct-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Attractions & Activities Partnership Programme. · your business and access Jersey’s visitor market more effectively alongside your other marketing activity. Campaign marketing

Attractions & Activities

Partnership Programme. On-island providers

Page 2: Attractions & Activities Partnership Programme. · your business and access Jersey’s visitor market more effectively alongside your other marketing activity. Campaign marketing

Visit Jersey

• Our objective is to promote Jersey off island as a holiday destination, and encourage new visitors to choose Jersey over our competitor destinations.

• As part of this process we aim to deliver a platform that enables you to market your business and access Jersey’s visitor market more effectively alongside your other marketing activity.

Page 3: Attractions & Activities Partnership Programme. · your business and access Jersey’s visitor market more effectively alongside your other marketing activity. Campaign marketing

Campaign marketing toolkits and Media Library Access to marketing toolkits and supporting imagery designed to help you use Jersey’s brand as effectively as possible.

My Listing PortalAn online portal that enables you to control your own presence on Jersey.com. Drivingreferrals directly to your business or Attraction.

My Listing tutorialsAccess to one to one sessions to help you maximise your listings on Jersey.com

Visit Jersey produced contentInclusion in content that Visit Jersey produce to promote Jersey as a destination. E.g. Cycle guides, walking guides, guides/features and the new for 2017 season ‘Discover’ section of Jersey.com

Industry EventsInvitation to join workshops and training programmes.

Cost: Free of charge

Unlimited number of partners

Standard Tier.

Page 4: Attractions & Activities Partnership Programme. · your business and access Jersey’s visitor market more effectively alongside your other marketing activity. Campaign marketing

Inclusion in the printed What’s On guide and Features created and shared on Jersey.com

Page 5: Attractions & Activities Partnership Programme. · your business and access Jersey’s visitor market more effectively alongside your other marketing activity. Campaign marketing

Inclusion in map functionality on each Jersey.com listingAbove: The Atlantic Hotel

Page 6: Attractions & Activities Partnership Programme. · your business and access Jersey’s visitor market more effectively alongside your other marketing activity. Campaign marketing

Inclusion in media activity. E.g Articles, Supplements and press visits.

Page 7: Attractions & Activities Partnership Programme. · your business and access Jersey’s visitor market more effectively alongside your other marketing activity. Campaign marketing

Enhanced Tier. Limited to 10 partners Cost £1,250 + £500 MIK

1 x Featured ‘See & Do’ Listing Partners will have a ‘featured listing’ which will be positioned at the top of page one within the ‘See & Do’ section of Jersey.com. A clear separation from all other partners. Can only be used for one listing at a time. You can alternate between different listings should you have more than one. Each partner will be showcased 26 weeks a year (alternate weeks)Referral Target: Current + 20%

Enhanced Tier Onboarding emailsEnhanced tier partners will be included in Visit Jersey’s onboarding email activity throughout the year, showcasing on-island product to prospective visitors. (Q1/Q2/Q3/Q4). Referral Target: 2000

Instagram Stories Via Instagram Visit Jersey will share your content with prospective visitors. We know our followers are seeking exciting and original seasonal experiences. Working together we can share your product with the rest of the world.

Page 8: Attractions & Activities Partnership Programme. · your business and access Jersey’s visitor market more effectively alongside your other marketing activity. Campaign marketing

Enhanced Tier.

Quarterly catch up meetingBilled at end of agreementAccess to dashboard

Website (featured)

Onboarding EmailInstagram Stories