Attraction Survey ResultsDecember 2017

January 18, 2017

David NashResearch and Data Manager

Cumberland County Attraction DataWhere are visitors from?

2

STATE/COUNTRY PERCENTAGE

NC 63.57%

INVALID ZIP CODE 8.63%

FL 6.06%

SC 1.83%

PA 1.74%

VA 1.66%

CA 1.58%

OH 1.33%

NJ 1.24%

TX 1.00%

MD 1.00%

GA 0.91%

NY 0.91%

MI 0.75%

WA 0.66%

UT 0.58%

IN 0.50%

STATE/COUNTRY PERCENTAGE

AZ 0.50%

IL 0.50%

CT 0.41%

WV 0.41%

CO 0.33%

DC 0.33%

WI 0.33%

NM 0.25%

AK 0.25%

AL 0.25%

WY 0.17%

BRAZIL 0.17%

ID 0.17%

GERMANY 0.17%

MN 0.17%

KY 0.17%

OK 0.08%

STATE/COUNTRY PERCENTAGE

MT 0.08%

AR 0.08%

NE 0.08%

PUERTO RICO 0.08%

LA 0.08%

OR 0.08%

FRANCE 0.08%

MA 0.08%

TN 0.08%

DE 0.08%

NV 0.08%

MO 0.08%

VIRGIN ISLANDS 0.08%

BOLIVIA 0.08%

NH 0.08%

VT 0.08%

NETHERLANDS 0.08%

Cumberland County Attraction DataAverage Attraction Rating

3

1st Quarter 4.67

2nd Quarter 4.71

3rd Quarter

4th Quarter

Year 4.69

Cumberland County Attraction DataWhat is the age of the visitors (All Attractions)?

4

61+30%

30-4927%

18-2918%

50-6017%

Under 188%

61+

30-49

18-29

50-60

Under 18

Cumberland County Attraction DataWhere are Visitors Staying?

5

527

217

125

86 86

5

0

100

200

300

400

500

600

Local/Resident Day Trip Passing Through Hotel Friends/Family RV Park/Campground

Cumberland County Attraction DataWhat are the areas of interest?

6

317

287

167

147

122

91

7467 65

3126 24 22

17

0

50

100

150

200

250

300

350

Cumberland County Attraction DataTotal Number of Filled Out Surveys (by Attraction)

7

722

237

186

39

12 9

0

100

200

300

400

500

600

700

800

Transportation Museum Averasboro Museum of the Cape Fear Triangle Rock Club 82nd Airborne Museum Fascinate-U

Cumberland County Attraction DataWhere are you staying (by Attraction)?

8

82nd Airborne Museum Averasboro Fascinate-UMuseum of the Cape

FearTransportation Museum Triangle Rock Club

Day Trip 0 68 0 14 127 8

Friends/Family 2 35 5 18 23 3

Hotel 5 17 0 45 16 3

Local/Resident 4 42 1 54 403 23

Passing Through 1 64 0 50 8 2

RV Park/Campground 0 0 0 1 4 0

0

100

200

300

400

500

600

700

To

tal S

urv

eys

Cumberland County Attraction DataAge Range (by Attraction)

9

82nd Airborne Museum Averasboro Fascinate-U Museum of the Cape Fear Transportation Museum Triangle Rock Club

Under 18 2 13 2 13 15 0

61+ 3 61 0 96 19 0

50-60 2 46 0 23 24 3

30-49 3 71 5 32 39 11

18-29 1 39 0 17 22 25

0

50

100

150

200

250

To

tal S

urv

eys

Cumberland County Attraction DataWhy are you Visiting (by Attraction)?

10

82nd Airborne Museum Averasboro Fascinate-UMuseum of the Cape

FearTransportation Museum Triangle Rock Club

Business 0 10 1 2 4 8

Business with Military 2 13 0 3 6 13

Convention 0 0 0 1 0 0

Eclipse 0 0 0 0 1 0

Events/Festivals 2 8 0 8 2 0

Hurricane Irma 0 2 0 2 1 0

Other 0 24 0 15 9 0

This Attraction/Venue 3 97 0 57 418 10

Vacation 2 28 1 65 20 2

Visit Friends/Family 3 45 5 24 29 6

0

100

200

300

400

500

600

To

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Cumberland County Attraction DataBreakdown of Visitor’s Who Selected

“This attraction/venue” as Why are you visiting?

11

82nd Airborne Museum Averasboro Museum of the Cape Fear Transportation Museum Triangle Rock Club

This Attraction/Venue

Passing Through 0 27 8 3 0

Local/Resident 3 27 38 350 8

Hotel 0 1 5 0 0

Friends/Family 0 4 0 0 0

Day Trip 0 36 5 63 2

0

50

100

150

200

250

300

350

400

450

Cumberland County Attraction DataWhere did you hear about the Attraction?

12

82nd Airborne Museum Averasboro Fascinate-UMuseum of the Cape

FearTransportation Museum Triangle Rock Club

Billboard 51 2

Facebook 4 5 3

Other 5 25 40 5 2

Other: Drove By 3 1 9

Other: Google 3 1 2 1

Other: TripAdvisor 1 1

Other: Visitor Center 1 1 5

Other: Walked by 3 6

Print 1 18 19 14

Radio 1

Signs 1

Website 1 40 3 35 21 7

Word of Mouth 4 70 2 56 48 28

0

50

100

150

200

250

Cumberland County Attraction DataWhy are you Visiting (by Attraction)?

13

82nd Airborne Museum Averasboro Fascinate-U Museum of the Cape Fear Transportation Museum Triangle Rock Club

No 1 1 1 1 3

yes 10 198 6 155 107 31

0

50

100

150

200

250

To

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Cumberland County Attraction DataRatings (by Attraction)

14

July August September October November December January February March April May June

82nd Airborne Division War Memorial Museum 4.60 5.00 4.00 5.00 5.00

Averasboro 4.68 4.68 4.75 4.74 4.67 4.43

Botanical Garden

Fascinate-U 2.00 5.00 5.00 4.33 5.00

JFK Special Warfare Museum

Museum of the Cape Fear 4.17 4.61 5.00 4.58 4.50 4.61

The Climbing Place

Transportation Museum 4.53 4.80 4.63 4.79 4.92 4.85

Triangle Rock Club 4.89 4.67 4.67 5.00 5.00

4.00

4.10

4.20

4.30

4.40

4.50

4.60

4.70

4.80

4.90

5.00

Cumberland County Attraction DataSurvey Comments

15

Averasboro John was extremely helpful and a pleasure to talk to. I will come again.

good gift shop

Adding more museum [illegible word]

Enlarge: wonderful site, would love 2 see more

Fascinate-U Awesome!

Museum of the Cape Fear None

change the place up a bit :)

The tour was amazing! Ms. Wilma was wonderful.

Beautiful home, fully restored. Volunteers were wonderful.

Really enjoyed.

Great

FASCINATING

improve lighting

Transportation Museum Information was great!

Enjoyed everything from the receptionist to the artifacts

Very friendly staff, interesting and good facility

I love this place

Love this

Very interesting

Very nice

It was a great experience

Triangle Rock Club The building is set off the main road, but the sign is huge and easy to see!

Cumberland County Attraction DataSurvey Suggestions

16

Averasboro Nothing. Everything was great.

Expand

Great visit & great staff

Fascinate-U None

Museum of the Cape Fear None

Nothing

More on Civil War

Angel Garcia is EXCELLENT! Probably the best tour guide I have heard at any sort of tour! He's so KNOWLEDGEABLE.

She was better than him. She was more detailed. We all [illegible word] good.

Keep it opened

Lovely home - guide is interesting

update the museum materials

Continue to provide the best service

It was beautiful. Tour was great.

It's fine

Transportation Museum Nothing

Everything is good

Add electronic trains

More about Fayetteville

Food and Drinks

Nothing, It was real fun!

Triangle Rock Club Nothing, you guys are great!

Cumberland County Attraction DataExtra Survey Questions

17

Museum of the Cape Fear

• Question 1No 12

Yes 10

• Question 20,0,0,5 3

0,10,0,0 2

2,5,3,3 1

5,15,10,15 1

10,20,0,0 1

0,0,0,1 1

1,5,0,3 1

0,2,2,0 1

2,3,2,1 1

1,2,0,1 1

0,0,1,1 1

2,5,0,0 1

1,5,3,2 1

3,5,3,0 1