ATTRACTING FOREIGN INVESTORSATTRACTING FOREIGN INVESTORSTO TOURISM AND HOSPITALITY TO TOURISM AND HOSPITALITY

PROJECTS IN CENTRAL VIETNAMPROJECTS IN CENTRAL VIETNAM

Conference on Investment Promotionfor the Central Coastal Region of Vietnam

Danang, 21-22 March 2013

EuroCham Tourism and Hospitality Sector Committee

Chairman Vice Chairman

Kenneth AtkinsonManaging Partner

Grant Thornton Vietnam

Kai SchröterGeneral Director

HTM Management Consultancy

INTRODUCTION

HTM Management Consultancy

INTRODUCTION

• Feasibility Studies• Tourism Master Planning• Market Research and Analysis• Concept Development and Branding• Project Consultancy and Management• Architectural Planning and Design Review• Hotel Pre-Opening and Technical Assistance• Hotel Management and Operating Agreements• Strategic Management and Advisory Services• Hospitality Standard Operating Equipment• Training, Education and Capacity Building• Marketing, Sales and Public Relations• Executive Search and Recruitment• Standard Operating Procedures• Investor Introduction

INTRODUCTION

HTM Management Consultancy

INTRODUCTION

• Established 1998

• European Business Membership Organization

• Non-political, independent, not-for-profit, no externalfunding, no governmental ties

• Affiliate of 5 European National Business Associations and 2European Country Committees

• Member of European Business Organizations (EBO) Network

European Chamber of Industry and Commerce in Vietnam

ACTIVITIES

• Helps European companies to invest and do business inVietnam

• Supports Vietnamese authorities to improve investment andbusiness environment in Vietnam

• Supports Vietnamese companies to invest, trade and dobusiness with European businesses

• Lobbies on members' behalf, advocates improvements inbusiness environment, raises awareness on key issues anddisseminates information on doing business in Vietnam

What does the EuroCham do?

ACTIVITIES

• Recognized and highly respected by both foreign and localauthorities in Vietnam

• Received Prime Minister's Award in 05/2006

MEMBERSHIPS

By Numbers

MEMBERSHIPS

By Company Size

INTRODUCTION

affiliated since 10/2003

affiliated since 11/2003

joined 12/2005

affiliated

affiliated since 08/2003

5 National Business Associations 2 Country Committees

affiliated since 04/2006

joined 12/2005

MEMBERSHIPS

By Affiliation

MEMBERSHIPS

By Nationality

MEMBERSHIP STRUCTURE

By Sector

Events Services

IMPROVING BUSINESS CLIMATE

Lobbying

Trainings

Capacity Building

ACTIVITIES

Overview

INVESTMENT

Does Vietnam need support (of the tourism sector)?

YES, IT DOES

• Declining FDI as the driver of structural change and export earnings

• Declining foreign business’ confidence in Vietnam

• Low value-added investment and productivity levels

• Slow pace administrative reforms

• Unequal treatment, cumbersome procedures, inconsistent applications, corruption

INVESTMENT

What do (foreign) investors expect?

• Dynamic and attractive business environment

• Favorable investment conditions and treatment

• Level playing field

• Simple, transparent and consistent administrative procedures

• Reliable legal system, rule of law and enforcability

• Keeping commitments and stringent implementation

INVESTMENT

“VIETNAM TANGO”

Three Steps Forward-Two Steps Back

INVESTMENT

What should Vietnam do (to attract foreign tourism investment)?

• Change its mindset – Vietnam is in heavy competition for FDI,regionally as well as globally

• Only hardware - nice beaches, rich culture, history andnatural attractions - are not enough

• New policies and good intentions are not enough. Everybodyknows the problems – now it is time for action

• Effective planning, communication and management – fromcentral to provincial to local level and vice versa

• Constant public-private sector dialogue

INVESTMENT

What should Vietnam do (to attract foreign tourism investment)?

• Responsible and sustainable tourism development is key

• Professional nation branding and destination marketing

INVESTMENT

General information

• 5th edition with recommendations for 19key policy areas

• 3,500 hardcopies, 100 CD’s printed

• Distributed to: key Government agencies,departments; European diplomaticmissions; business associations, industryassociations, private sector organizations;EuroCham members

White Book 2013 - what are the changes?• Content: two separate parts of cross-

sectoral and sector specific chapters• Format: more friendly user layout, list of 10

issues/recommendations, EN and VNversions

ACTIVITIES

White Book 2013

• White book contains Progress Report, assessing the progress made in the particular industries

• Three different ratings, red, blue and green

• Summary of the most urgent/pressing issues at the beginning of the White Book

• To be followed-up annually

ACTIVITIES

White Book 2013

ACTIVITIES

Sector Committees

Sector Committees

Active1. Food-, Agri- and Aquaculture

Business2. Banking & Finance3. CropLife Vietnam4. Human Resources & Training5. Intellectual Property Rights6. Multinationals7. Nutritional Foods Group8. Pharmaceuticals9. Taxation & Transfer Pricing10. Information Technology11. Tourism & Hospitality 12. Transportation & Logistics

Under Construction/ Restoration13. Energy14. Wines & Spirits15. Medical Devices

Members

AdvocacyLobbying

Financial Resources

Corporate Support

Professional Resources

Authorities

Institutional Support

White Book

CropLife VietnamStewardship Day (1 Nov 2012) co-organised with sub-Plant Protection Departmentsunder MARD in Mekong Delta and Red River Delta, attracting 2,000 farmers, aimingto raise awareness and strengthen farmers’ knowledge on the safe and responsibleuse of crop protection products.

HR & Training Sector CommitteeDialogues with Vice Minister Pham Minh Huan on revised Labour Code;Roundtable with MOLISA, ILO and VCCI on Sub-Leasing Decree;Work permit survey and regional comparison;Position papers on Work permit, Sub-leasing Decree, Labour Code,Employment Law.

Tourism and Hospitality Sector CommitteeDialogue with the HCMC Department of Culture, Sport and Tourism on “VietnamTourism-Opportunities and ChallengesInter-ministerial meeting with VNAT, MOFA, MoPS on Tourism Advisory Board,Visa-on-Arrival, Training Initiatives, Destination Marketing and Investment

IPR Sector CommitteeDialogues with Custom AuthorityBusiness luncheon on “IPR Protection at the Border”

ACTIVITIES

Nutritional Food Groups: Position papers and regular dialogues with Government on Food Safety Law, Price Law, Advertising Law, Decree 21.

Pharma Group:Timely inputs for legislation: Pharmaceutical Law, Circular on Tendering, Manufacturing, Labeling, OTC list, etc.;Support to DAV in training on “Manufacturing process validation and stability study evaluation in drugregistration”;Regular dialogues with DAV, ASST, MoH, VIA.

Tax and Transfer Pricing:Timely inputs for respective Laws on VAT, CIT, PIT;Dialogue with MoF, GDT, GDC.

Ad-hoc Legal Sector Committee: letters to EU Delegation, MoIT on newly adopted Law on Lawyers

IT Sector Committee:Position papers and dialogues with MIC on Draft Decree on IT services, Draft Decree on Internet management;

ACTIVITIES

Tourism and Hospitality Sector Committee

ACTIVITIES

Contact:EuroCham Office Ho Chi Minh City

Telephone: (84-8) 3827 2715Email: sec.comms@eurochamvn.org

Next Meeting (with registration):Date and Time: 27 March 2013, 17.30 – 19.00

Venue: EuroCham Hanoi and HCMC Offices (video conference)

Both with private and public sector:

• Round-table discussionss with ministries and government agencies (e.g. MOIT, MOF, NOIP, Customs)

• Business Briefings on current topics (e.g. market outlooks, sector reviews)

• Executive meetings with ministries and government agencies

• Special events like Forums, exhibitions (e.g. GreenBiz 2013)

• Annual European Food Festival held in Hanoi and HCMC.

Events

SERVICES

Together with our members in thetraining/consultancy sector:

• Trainings for member companies’ (Vietnamese)staff, both in English and in Vietnamese

• Trainings on practical skills, such as “key accountmanagement” or “customer-relations”

• Trainings on soft-skills, such as “organizing theworkplace”, “teamwork” and “communicationskills”

• High-quality trainings for members only, atdiscounted price far below market average

Trainings

SERVICES

• Partner searches, investor introduction,match-making, business appointments

• Organizing investor delegations and trademissions to Vietnam

• Trade listings and corporate profiles

• Travel arrangements

• Event organization

Others

SERVICES

• Make best use of “EuroCentre” and Hanoi Office Facilities

• The EuroCentre with its extensive facilities and ideally setting is available toEuroCham Members in both Hanoi & HCMC, for business functions as well associal events at competitive member rate

Meeting Rooms/ Office

SERVICES

• Advertising in Membership Directory, DiscountHandbook, Newsletter and e-Bulletin

• Website: Hyperlinked news on website, rotatingbanners

• Dedicated e-mail blast to members

• Display of corporate literature and materials atevents and in EuroCentre

WITH US

SERVICES

Advertising

1. “MUTRAP” Multilateral Trade Assistance Project

Capacity Building on TradePolicy for Vietnamese BusinessAssociations

2. UNIDO/ SWITCH

Improving CSR (CorporateSocial Responsibility) forVietnamese SME’s

SERVICES

Capacity Building

Stay enjoyed with EuroCham Member Card

This entitles you privileged ratesat establishments, such as hotels,restaurants and shops, air ticket,etc throughout Vietnam.

with

SERVICES

Membership Card and Discounts

• Membership ApplicationForm (please fill out andsubmit to EuroCham offices

• Online Registration atwww.eurochamvn.org

Application

MEMBERSHIP

Corporate Member

Large Corporations 27,000,000 VNĐSmall-Medium Enterprise 13,500,000 VNĐ

Individual Members

Individual 07,500,000 VNĐ

• Direct members pay to EuroCham• Indirect members pay to the National Business Association• Double members are referred back to the relevant Business Association• EuroCham is proud to partner with 5 BA’s

MEMBERSHIP

Fees

EuroCham HCMC OfficeEuroCentre, 5th Floor

49 Mac Dinh Chi StreetDa Kao Ward, District 1, HCMC, Vietnam

Tel: (84-8) 3827 2715Fax: (84.8) 3827 2743

Website: www.eurochamvn.orgContact person: Ms. Nguyen Hong Ngoc

membership@eurochamvn.org

EuroCham Hanoi OfficeG/F, Sofitel Plaza Hanoi

1 Thanh Nien RoadBa Dinh District, Hanoi., Vietnam

Tel: (84-4) 3 715 2228Fax: (84-4) 3 715 2218

Website: www.eurochamvn.orgMs. Tran Thi Lien Phuong at

marketing@eurochamvn.org

WE LOOK FORWARD TO SEEING YOU SOON!