attracting customers like crazy - debbie allen internationalattracting customers like crazy...
TRANSCRIPT
Attracting Customers Attracting Customers Like Crazy
Presented by Debbie AllenPresented by Debbie Allen‘The Millionaire Entrepreneur Business Builder’
Trigger EmotionsTrigger EmotionsTrigger EmotionsTrigger Emotions Develop MIND Motivatorsp Trigger the OBLIGATION Factor Build LOYALTY with Memberships Build LOYALTY with Memberships
Get Savvy with Your MarketingGet Savvy with Your Marketing
Develop a Highly Effective Brand IMAGE
Get Savvy with Your MarketingGet Savvy with Your Marketing
Develop a Highly Effective Brand IMAGE Become More CUSTOMER Focused
Get Savvy with Your MarketingGet Savvy with Your Marketing
Focus on BENEFITS – Not Just Features
Get Savvy with Your MarketingGet Savvy with Your Marketing
Focus on BENEFITS Not Just Features Connect with an EMOTIONAL Bond
“W Oft T S H d t B“We Often Try So Hard to Be Like Everyone Else That We y
Lose Our Brilliance.”D bbi All- Debbie Allen
Refuse to Conform Refuse to Conform ––Dare to be DifferentDare to be Different
3 Benefits of Working with 3 Benefits of Working with YOUYOU
1. Focus on Your Value
3 Benefits of Working with 3 Benefits of Working with YOUYOU
1. Focus on Your Value 2. Feature Your Strengths 3. Do More to Get More
List 3 Unique Benefits That You Offer
Don’t Allow Them to Forget YouDon’t Allow Them to Forget You
Marketing = Everything to Promote Biz
Don t Allow Them to Forget YouDon t Allow Them to Forget You
Marketing Everything to Promote Biz Add a PS. to Your Letters and Emails Attract More Customers with Direct Mail
Powerful Marketing WordsPowerful Marketing Words
New New Announcing Save Big Bargains – FREE Bargains FREE Final Chance At Last
7 Reasons Why They Do NOT Respond
7 Reasons Why They Do NOT Respond
1. Missed Target or a Poor Message
Do NOT RespondDo NOT Respondg g
2. Failed to Secure Attention3 F il d t P d T t M k t3. Failed to Persuade Target Market
7 Reasons Why They Do NOT Respond
7 Reasons Why They Do NOT Respond
4. Prospect Doesn’t Believe Promise
Do NOT RespondDo NOT Respond
p5. Insufficient Urgency6 Fi i l C id ti6. Financial Considerations7. Fulfillment From Other Sources
Your Adverting Must Connect with a Consistent Message andwith a Consistent Message and
Emotional Bond
5 Steps to Creating Effective Advertisement
5 Steps to Creating Effective Advertisement
1. Promote Only One Product or Service
Effective AdvertisementEffective Advertisement
y2. Develop a Headline with a Strong Benefit
5 Steps to Creating Eff ti Ad ti t
5 Steps to Creating Eff ti Ad ti t
3. Reinforce Your Headline with Body CopyEffective AdvertisementEffective Advertisement
y py4. Create a Strong Call to Action5 R i d T t5. Revise and Test
Top 5 Business Card Mistakes to Avoid
Top 5 Business Card Mistakes to Avoid
1. Unflattering or Unprofessional
Mistakes to AvoidMistakes to Avoid
g p2. Not Clearly Defined or Memorable3 O it E ti l I f ti3. Omits Essential Information
Top 5 Business Card Mi t k t A id
Top 5 Business Card Mi t k t A id
4. Hard to Read or Confusing TextMistakes to AvoidMistakes to Avoid
g5. Lack of Effective Logo or Brand Image
H D Y How Does Your Business Card Rank?
Attract Customers to Buy MoreAttract Customers to Buy More
Develop Mind Share … N t J t M k t Sh
yy
Not Just Market Share Lure Them with Promotions
Attract Customers to Buy MoreAttract Customers to Buy More
Create More Frequency Teach Them How to Consume
Keep Improving Keep Improving StSt bb St St StepStep--byby--Step …Step …
Hiking Out of the Grand CanyonHiking Out of the Grand Canyon