attract, convert, close, and satisfy

12
By Seolim Mun. Kroger’s online campaign. “Attract, Convert, Close and Satisfy”

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Page 1: Attract, Convert, Close, and Satisfy

By Seolim Mun.

Kroger’s online campaign.“Attract, Convert, Close

and Satisfy”

Page 2: Attract, Convert, Close, and Satisfy

Target AudienceBig IdeaKey Performance IndicatorsTools and Tactics

Attract: StrangersConvert: Strangers to shoppersClose: Shoppers to customersSatisfy: Customers to be regular customers

BudgetSummary

Layout of the Campaign

Page 3: Attract, Convert, Close, and Satisfy

FamiliesPeople that have cars and are living in

neighborhood areasStudents who are living in University

apartmentsPeople who are looking to cookPeople who are in need to do grocery

shopping

Target Audience

Page 4: Attract, Convert, Close, and Satisfy

Good locations for the store to set-upSearch Engine OptimizationDigital MarketingInbound MarketingSocial MediaGoogle AnalyticsPay Per ClicksIncrease awareness of Kroger’s products and

special promotions

Big Idea

Page 5: Attract, Convert, Close, and Satisfy

Getting the location that involves a lot of people around the area.

Set up good public relations.Awareness of other big grocery stores’

promotions and deals.Be up to date with seasonal favorites.

Key Performance Indicators

Page 6: Attract, Convert, Close, and Satisfy

As a gigantic corporation based around selling groceries through large grocery stores, Kroger’s will want to keep good public relations with nearby business areas.

Inbound Marketing through Search Engine Websites such as Google and other newsfeed websites such as Buzzfeed and advertisements through radio stations as well as other forms of inbound marketing such as emails will be necessary.

Search Engine Optimization and buying keywords and paying for banners will be incredibly necessary in order to increase search results for Kroger’s to come up quicker in search results.

Online Public Relations through the use of Twitter pages and Facebook pages are necessary. Make Facebook and Twitter Pages and let people know of the

promotions as well as deals. Reply back to some of the online followers’ concerns and views in

order to establish online public relations as well as gain more customers.

Main Ideas

Page 7: Attract, Convert, Close, and Satisfy

Main Techniques: SEO, Google Analytics, Social Media, Digital PR, Inbound Marketing

Attract Through Social Media, Keywords and SEO Inbound Marketing advertisement such as through Radio and

Youtube advertisements. Tell them of how fresh Kroger’s products are compared to

those of their competition. Use of Social Media and Digital PR in Instagram and blogs to

post up pictures of fresh Kroger products and promotions. Make sure to use Google analytics for statistical information

and the web traffic

Attract

Page 8: Attract, Convert, Close, and Satisfy

Main Techniques: Digital PR, Inbound Marketing, Search Engine Websites

ConvertReveal nearby locations of Kroger’s so that

people will visit through the use of Google maps and such.

Emphasize location on the digital marketingLet people know of special promotions through

Online PR for conveniences

Convert

Page 9: Attract, Convert, Close, and Satisfy

Main Techniques: Inbound Marketing, Digital PR

Inbound Marketing techniques that involve sending people specific information such as emails and coupons will be extremely important.

CloseConvert them to customers by sending them

emails, and special coupons so they will come back more and more.

Close

Page 10: Attract, Convert, Close, and Satisfy

Main Technique: Digital PRSatisfy

Give loyal customers special promotions and deals through membership cards and etc, and these regular customers will in turn be a product of your advertisements and marketing by being advertisers themselves by bringing their friends, families, and others to shop at Kroger’s as well.

Give specific shout-outs once in a while on Digital PR sites such as Facebook and Twitter which will in turn bring in more people.

Do a forum such as the “customer of the month” on

Satisfy

Page 11: Attract, Convert, Close, and Satisfy

$3,000,000,000 in 12 months just on Digital Marketing$1,500,000,000-Inbound Marketing

Digital PR, Social Media, Blogs posters, Online business partners, Advertisements, Newsfeed Websites

$750,000,000-SEO, banners, adwords, keywordsSpend money on these so that advertisements for

Kroger will appear before contents of other companies

$750,000,000-Emails, Mobiles, Radios and Consultant feesIn order to draw in more and more customers

through the Attract, Convert, Close, and Satisfy Method.

Budget

Page 12: Attract, Convert, Close, and Satisfy

Audience•People who are living in areas that

have neighborhoods and people who are in need of grocery shopping

•People who are looking to cook and save money on groceries.

Big Idea•Attract•Convert•Close•Satisfy

Goal•Increase sales numbers•Become a bigger company overall

and make more revenue than the year before

Summary