attivo2.0
DESCRIPTION
design portfolio 2012TRANSCRIPT
industrial design portfolio 2012
ATTIVO CREATIVE RESOURCE
- offices: milano, italy (since 1998)
- staff milano: 5 industrial designers, 1 client manager, 1 admin.
- multinational team
- CAD-system used: ProEngineer Wildfire 4
COMPETENCIES
- industrial design and transportation design,
- graphic and packaging design
- 3D-modelling
- mechanical engineering
- prototyping
- manufacturing follow-up
NICE TO KNOW
red dot award “best-of-the-best” 2007 +2008 consecutively
red dot awards 2004/2007/2008/2010/2011
if-award 2002/2003
compasso d’oro selection 2007/2010
3 nominations, german designpreis 2007
WHO WE ARE
our clients:
- 3M (USA/I/F)
- Baxi (UK/I)
- Cantiere del Pardo (I)
- Gardena (D)
- Husqvarna (S)
- Head (A)
- Marker (I)
- Senator (D)
- Kettler (D)
- Scubapro (USA)
- Oase (D)
- Technisub (I)
- Omersub (I)
- Sporasub (I)
- Bosch (UK)
-Samsung (KR)
- Emsa (D)
- BFT (I)
- Quantis (D)
P: CLIENTS
a bit of history
in 1998, most of our clients were outdoor-brands. to be able to work in this highly competitive market-segment, we had build up a solid technical know-how for textiles, metals and plastics. We know how to work with complex ergonomical and biomechanical parameters and are able to foresee, react to and, where possible, set new trends- always appropriate to the client’s brand.
P: SPORTS
product tech:
- extruded ergal-alloy
- GFPA handle
- delrin blade
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering cooperation
our idea:
a pre-assembled shovel is
easier to use in an emergency
than a standard shovel
assembly kit.
C: SALEWA
P: AVALANCHE SHOVEL
Y: 2001
product tech:
- extruded ergal-alloy
- GFPA handle
- Hytrel grip
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering cooperation
our idea:
lightweight and strong ice axe.
ergonomic head grip,
pre-curved shaft and
rubberised shaft grip.
New padded wrist loop.
C: SALEWA
P: MORPHEUS ICEAXE
Y: 2003
product tech:
- PU-treated leather
- 3-injected outsole
- magnets
design process:
- conceptualisation
- industrial design
- 3D-outsole modelling
- prototyping follow-up
our idea:
revolutionise salomon’s
SNB- design-language by
proposing an asymmetric,
stealth-like, “ugly” boot, with
all features hidden away under
magnetic flaps.
C: ADIDAS-SALOMON
P: F24-SNB BOOT
Y: 2003
product tech:
- modular EPS callotte
- thermoformed PC shell
- in-mold assembly
- textile liner
design process:
- conceptualisation
- industrial design
- textile liner design
- 3D-modelling
- engineering
our idea:
a two part calotte of which
the top can be changed in
color and style to create a
recognisable range.
C: MARKER
P: SKI/SNB-HELMET
Y: 2006
product tech:
- modular ABS/EVA frame
- thermoformed NXT lens
- made in china
design process:
- conceptualisation
- industrial design
- textile liner design
- 3D-modelling
- engineering
our idea:
easily exchangable duoble-
lenses through hinged
two-piece frame: safe, fast
and mobile
C: MARKER
P: KAMELEON SNOW GOGGLES
Y: 2007
product tech:
- Graphite lay-up
- injection molded details
- hand-made in RoC
design process:
- industrial design
- 3D-modelling
- mech. engineering
cooperation
- product graphics
- color selection
our idea:
new single-piece grip
construction with traction
zones.
C: HEAD
P: YouTek Power Racquets
Y: 2009
a bit of history
diving products were amongst attivo’s very first design projects. these products often include life-saving features and have to be perceived by the consumer as uncompromisingly reliable, as well as fun and easy to use. over the course of the years we have developed all components of diving-equipment for three of the most important players on the market- contemporarily.
P: DIVING EQUIPMENT
product tech:
- alloy extrusion
- overmolded handle
- laser-cut mechanics
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
our idea:
groove in barrel extrusion
guides shaft and increases
precision revolutionarily.
molded barrel tip feauters
transport-fixation for shaft.
C: SEACSUB
P: SPEARGUN
Y: 2003
C: SEACSUB
P: PNEUMATIC GUN
Y: 2009
product tech:
- aluminium alloy cilinder
- Hydroforming technology
- overmolded handle
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
our idea:
product design relaunch,
maintaining some parts
from previous model
product tech:
- anodized back-plate
- easy-adjust strap-system
- super-compact
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
- graphics
our idea:
extremely lightweight and
compact buoyancy control-
jacket which adresses
hobby-divers’ needs.
nice to know:
awarded “best-of-the-best”
C: SEACSUB
P: ICARO BCD
Y: 2006
product tech:
- thermoformed PA-textile
- injected half-shells
- high frequency-details
- screen printed graphics
design process:
- conceptualisation
- industrial design
- prototyping
- manufacturing follow-up
- graphics
our briefing:
design an entire soft-goods
collection for professional
divers’ brand scubapro,
including wet-suits, BCDs,
trolleys, duffle-bags and
PC-cases
C: SCUBAPRO
P: SOFT-GOODS & WETSUITS
Y: 2007-09
product tech:
- full metal case
- small / light second stage
- hand-crafted manufacturing
- low-friction technopolimers
design process:
- conceptualization
- industrial design
- prototyping
- manufacturing follow-up
- graphics
our briefing:
design the regulators
family for professional
divers’ brand scubapro,
C: SCUBAPRO
P: A700 REGULATOR
Y: 2008/09
product tech:
- double and single lined
neoprene
- 1.5 and 3 mm thickness
- chest pad reinforcement
- Knee ptotections
design process:
- conceptualization
-graphics
- manufacturing follow-up
our idea:
Innovative 3D
photographed mimetic
pattern
C: SPORASUB
P: ReefCamu
Y: 2010/2011
C: SPORASUB
P: SeaWeed
Y: 2010/2011
product tech:
- skin and single lined
neoprene
- 5 and 6.5 mm thickness
- chest pad reinforcement
- Knee ptotections
design process:
- conceptualization
-graphics
- manufacturing follow-up
our idea:
Innovative 3D
photographed mimetic
pattern
C: SPORASUB
P: Baltic
Y: 2010/2011
product tech:
- designed for the north
seas, lakes and rivers
- warm and elastic single
lined neoprene
- chest pad reinforcement
- Knee ptotections
design process:
- conceptualization
-graphics
- manufacturing follow-up
our idea:
Innovative 3D
photographed mimetic
pattern
P: TOOLS
a bit of history
tools are mankind’s oldest design-projects. and since the stone-ages the design parameters haven’t changed much: tools are defined by their function, their ergonomics and the available manufacturing technology. the new ingredient is the brand, which can add to the product’s innovation-potential through its heritage and credibility. since 2001, we have designed and devolped over 170 products in the DIY/gardening market.
GARDENA 2009-2011 a bit of history
gardena, since 2007 part of the swedish husqvarna group, has been one of our strategic clients. since 2001, we have designed and devolped over 170 products in the DIY/gardening market, ranging from cutting tools to water pumps and irrigation systems. every year approximately 25 gardena-products, designed and developped by attivo, are launched into the market
product tech:
- ABS/TPE/alloys
- conjection
- made in germany
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
our idea:
create a premium range
in addition to gardena’s
comfort range will target
young users, willing to
spend on design quality
and lifestyle.
C: GARDENA
P: PREMIUM IRRIGATION TOOLS
Y: 2007
product tech:
- ABS/TPE/alloys
- co-injection
- made in germany
design process:
- conceptualization
- industrial design
- 3D-modelling
- engineering
nice to know:
gardena has this year
completed a range which
offers fully automatic,
user-autonomous
irrigation for any shape
and size of garden.
C: GARDENA
P: COMPUTERIZED IRRIGATION
Y: 2008
product tech:
- injected PP/GFPA/ABS
- metal inserts
- manufactured in RoC
design process:
- conceptualisation
- industrial design
- 3D-modelling
- mech. engineering for
housings
our idea:
change housing assembly
to allow for more color-
breaks resulting in a
lighter appearance.
C: GARDENA
P: ELECTRIC CHAINSAWS
Y: 2009
a bit of history
for us, the design of consumer-electronics is more than just “skinning” printed circuit boards. it is about creating an interface between a human and “non-tangible” functions. our portfolio includes a variety of products, mostly in the telecommunication segment: mobile phones, DECT-phones, video phones and walkie-talkies. for most of those projects we have assisted our clients in the industrialisation process in the Far-East.
P: ELECTRONICS
product tech:
- ABS clamshells
- made in china
design process:
- conceptualization
- industrial design
- engineering
- pre-production QC
our involvement:
developed product from
sketch to pilot-
toolmaking and assembly
in china
C: HITEL
P: VIDEOPHONE
Y: 2006
product tech:
- injectionmolded
- standard clamshell assy.
- made in china
design process:
- industrial design
- 3D-modelling
- clamshell engineering
- color selection
our involvement
developed product from sketch
to pilot toolmaking and assembly in china
C: HI-TEL
P: WALKIE-TALKIE
Y: 2005
product tech:
- ABS/PC clamshells
- Co-injection moulding
- made in italy
design process:
- conceptualization
- industrial design
- engineering
- pre-production QC
our involvement:
developed product from
sketch to pilot-
toolmaking and assembly
in italy
C: DATALOGIC
P: HERON-BARCODE READER
Y: 2004
P: YACHT DESIGN a bit of history
since 2006 we have
been
responsible for the
exterior design (deck,
cockpit and interior
volume distribution) of
cantiere del pardo’s
performance cruiser
range.
we love to sail, too.
product tech:
- dwl: 14,85
- loa: 16,35m/54ft
design process:
- conceptualisation
- 3D-modelling (except hull)
- design-engineering (deck)
our part:
recognizable deck-design
which is currently expanded
to the entire range on CdP.
nice to know
has won” Yacht of the boat
show” at Genoa 2007.
C: CANTIERE DEL PARDO
P: GRAND SOLEIL 54
Y: 2007
product tech:
- dwl: 12,35
- loa: 14,08m/46ft
design process:
- conceptualisation
- 3D-modelling (except hull)
- design-engineering (deck)
our part:
recognizable deck-design
which is currently expanded
to the entire range on CdP.
nice to know
has won” Yacht of the year”
at Düsseldorf boat show 2009.
C: CANTIERE DEL PARDO
P: GRAND SOLEIL 46
Y: 2008
product tech:
- dwl: 13,42
- loa: 15,15m/50ft
design process:
- conceptualisation
- 3D-modelling (except hull)
- design-engineering (deck)
our part:
recognizable deck-design
which is currently expanded
to the entire range on CdP.
nice to know
Nominated ” Yacht of the year”
At Düsseldorf boat show 2011
C: CANTIERE DEL PARDO
P: GRAND SOLEIL 50
Y: 2010
product tech:
- dwl: 10,40
- loa: 11,82m/39ft
design process:
- conceptualisation
- 3D-modelling (except hull)
- design-engineering (deck)
our part:
recognizable deck-design
which is currently expanded
to the entire range on CdP.
nice to know
more than 20 boats sold
after the presentation at
52° Salone Nautico in Genoa
C: CANTIERE DEL PARDO
P: GRAND SOLEIL 39
Y: 2011
