attitudes and opinions of women using a novel fertility ... · track fertility during the ovulatory...

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Methods 395 women who were seeking to conceive consented to use the monitor for one menstrual cycle (NCT01948258, ethics approved) Women were recruited via Clearblue website Semi-structured recorded telephone interviews, consisting of 38 questions defined on the interview schedule, were conducted within two weeks of the end of the study cycle Sample size was based on theme saturation and included 14 women who did not become pregnant and 7 women who achieved pregnancy: (n=21). Not all volunteers answered all questions, so results are presented per number of respondents to each question Thematic content was analysed to identify emergent themes. Results A summary of the volunteers’ opinions of using a monitor to time intercourse for the purposes of achieving pregnancy is provided in Table 1. Table 1: Summary of feedback on ‘concept’ of using a monitor to achieve pregnancy. POSITIVE NEGATIVE Better understanding of cycle Encourages obsessive behaviour Easier to target ovulation Puts pressure on partner Monitor ‘takes responsibility’ Makes intercourse feel staged Decreased worry/anxiety Provides guidance Can get medical help earlier if needed Helps make intercourse more efficient Of women who responded, 94% thought it important to understand their cycle when trying to conceive, in order to target ovulation more precisely, to help reduce stress and to speed up conception, as well as to allow them to assess if additional medical help was needed (Figure 3) Eleven of 17 respondents felt that they understood their cycle better after using the monitor, with the monitor identifying cycle length, time of ovulation and fertile window differently to the perception of some women. Others felt that the monitor confirmed their existing understanding of their cycle (Figure 4) A method to plan the timing of intercourse appealed to 20 of the 21 respondents, for reasons which included increased feelings of control and convenience, along with reduced pressure and stress, and to maximise the chances of conception After starting to use the monitor, 13 of 17 women responded that they felt differently about trying to conceive, with many stating that they felt more confident and in control, and reassured that they were taking an active role in maximising the chances of conception. Some negative feelings were also expressed, such as a perceived loss of spontaneity, pressure on the partner, and intercourse seeming more staged or artificial. 86% of the women used the pregnancy testing facility, and the remainder didn’t use it because their period started. Those who used the pregnancy test found it straightforward and felt that the result given was clear and easy to understand Eighteen of the 21 respondents said they would show the monitor results to their doctor, in order to give the doctor as much information as possible and to demonstrate their commitment to conceiving. However, two women said they would not show the monitor to their doctor in case their physician did not have confidence in it All of the 21 respondents agreed that the monitor was easy to use, and all rated it highly, with a mean score of 4.5 on a five point scale, where five was “brilliant” Advantages and disadvantages of the Monitor are shown in Table 2. Table 2: Summary of feedback on themes relating to the monitor. POSITIVE NEGATIVE Easy to use Concerns about price Keeps all data together Touch screen not as good as mobile phones/ tablets One method for ovulation and pregnancy test Can’t record additional tracking data Tells you when to test Not discreet enough Provides direction and ‘takes control’ which gives peace of mind Onerous to do testing every day Helpful data display (it also helps my husband understand my cycle) Testing window is too short It highlights high days as well as peak days Needs data backup It could help you get medical intervention sooner if required by sharing results with HCPs Needs alternative power source Attitudes and opinions of women using a novel fertility monitor whilst trying to conceive Alice Herreboudt, Sarah Weddell, Sarah Johnson* SPD Development Company Ltd., Priory Business Park, Bedford, MK44 3UP, UK *Presenting author Abstract number 0024, Poster number P47 Introduction There are a limited number of days in each cycle when a woman can become pregnant, 1 known as the ‘fertile window’ Many women are unaware of the timing of their fertile window, or miscalculate when it occurs. 2 This means they may be missing the times during their cycle at which intercourse would give the highest chances of conceiving A woman’s individual fertile window can be accurately identified 4 using a new monitor, Clearblue™ Advanced Fertility Monitor, which tracks both luteinising (LH) hormone and estrone-3-glucuronide (E3G) 3 This enables not only identification of the day of ovulation (by LH surge), but also the additional days of high fertility that precede ovulation, characterised by rising levels of E3G (Figure 1) This method of fertile phase detection is the same as the Clearblue Fertility Monitor which has been shown to increase the chance of conception by 89%, in the first two cycles of use 4 The new monitor has a touchscreen interface, with additional functionality that enables the input and storage of information on menstruation, intercourse and cycle history Users can also test for pregnancy on the same monitor, using colour-coded pregnancy test sticks (Figure 2) The aim of this study was to investigate the attitudes and opinions of women using this new monitor whilst trying to conceive. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 23 24 25 26 22 Day of ovulation Day of cycle Hormone concentration Estrogen (E3G) Luteinising hormone (LH) Low fertility Low fertility PEAK fertility HIGH fertility Do you feel that you have a better understanding of your cycles now than you did before using the monitor? Yes No 12 10 8 6 4 2 0 7 6 5 4 3 2 1 0 I did have an idea but this has confirmed it The conception window is a different length to what I thought Ovulation occurred at a different time to when I thought it did I realised that the previous methods I used we inaccurate I didn’t get a peak The monitor didn’t give me more onformation than other methods do “It just confirmed what I already knew” “I didn’t get a peak” “It just backed up exactly what my temperature and charting had done before” “The monitor didn’t totally match up with what I would have understood about my cycle if I hadn’t been using it” References 1. Wilcox AJ., et al. Timing of sexual intercourse in relation to ovulation. New England Journal of Medicine. (1995) 333: 1517–1521. 2. Zinaman M., et al. Accuracy of perception of ovulation day in women trying to conceive. Current Medical Research and Opinion. (2012) 28: 1–6. 3. Behre HM., et al. Prediction of ovulation by urinary hormone measurements with the home use Clearblue Fertility Monitor: comparison with transvaginal ultrasound scans and serum hormone measurements. Human Reproduction (2000) 12: 2478–2482. 4. Robinson J., et al. Increased pregnancy rate with use of Clearblue Easy Fertility Monitor. Fertility and Sterility. (2007) 87: 329–34. † Studies conducted using the Clearblue Fertility Monitor. The chemistry used to detect E3G and LH in the Clearblue Advanced Fertility Monitor and the methodology used to convert test signals to fertility status are the same as those used in the Clearblue Fertility Monitor. Acknowledgments IMC Medical Communication assisted with preparation of this poster. Declaration of interest At preparation of the abstract, all authors were employees of SPD Development Company Ltd., a fully owned subsidiary of SPD Swiss Precision Diagnostics GmbH, the manufacturers of Clearblue™ products. The study was funded by SPD Development Company Ltd. ‘Low’ is displayed on days when it is unlikely but not impossible that you will become pregnant. The estrogen level rises in the days before the LH surge and helps the body prepare for ovulation. Detecting your rise in estrogen indicates you are at HIGH fertility and ‘High’ is displayed on the Monitor. An LH surge happens about 24-36 hours before ovulation. Detecting your LH surge indicates you are at your most fertile time and ‘Peak’ is displayed on the Monitor. Figure 1: Changes in urine concentration of LH and E3G can be used to track fertility during the ovulatory cycle. Figure 2: (A) The monitor showing its home screen, and test sticks (purple for fertility tests and blue for pregnancy tests); (B) Fertility testing results screens for the Clearblue Advanced Fertility Monitor, with information from the instruction booklet for users to understand their results. Figure 3: Responses regarding the appeal of a method to time intercourse. Figure 4: Responses regarding the users’ understanding of their cycles. 7 6 5 4 3 2 1 0 To make sure I’m giving it my best shot To reduce stress To maximise the chance of conception It takes the pressure off having to try all the time It’s too time consuming otherwise It makes me feel more in control Convenience To plan intercourse To identify ovulation Why does using a method to time intercourse appeal to you? Discussion Many positive benefits were reported by women using the new fertility monitor; - Increased information provision making women feel they had a better understanding of their cycles - Better identification of fertile days allowed them to plan intercourse to maximise the chances of conception - Enabled partners to gain a better understanding - Giving more control and reassurance overall Some negative aspects were also identified, including cost and limitations of the technology, as well as feeling that intercourse was ‘staged’ and less spontaneous. As recruitment was via the Clearblue website, selection bias should be considered, however the participants do represent women who would choose to use such a monitor to assist with conception Due to the short nature of the study, some of the features of the monitor (such as the cycle summary chart) could not be fully explored, and women’s response to gaining more understanding regarding their individual cycle variability could also not be examined The inclusion of pregnancy testing within the fertility monitor could eliminate the need for multiple devices and add to the convenience appreciated by the users over the longer term.

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Page 1: Attitudes and opinions of women using a novel fertility ... · track fertility during the ovulatory cycle. Figure 2: (A) The monitor showing its home screen, and test sticks (purple

Methods

• 395womenwhowereseekingtoconceiveconsentedtousethemonitorforonemenstrualcycle(NCT01948258,ethicsapproved)

• WomenwererecruitedviaClearbluewebsite

• Semi-structured recorded telephone interviews,consistingof38questionsdefinedon theinterviewschedule,wereconductedwithintwoweeksoftheendofthestudycycle

• Samplesizewasbasedonthemesaturationandincluded14womenwhodidnotbecomepregnantand7womenwhoachievedpregnancy: (n=21).Notall volunteersansweredallquestions,soresultsarepresentedpernumberofrespondentstoeachquestion

• Thematiccontentwasanalysedtoidentifyemergentthemes.

Results

Asummaryofthevolunteers’opinionsofusingamonitortotimeintercourseforthepurposesofachievingpregnancyisprovidedinTable1.

Table 1: Summary of feedback on ‘concept’ of using a monitor to achieve pregnancy.

POSITIVE NEGATIVE

Betterunderstandingofcycle Encouragesobsessivebehaviour

Easiertotargetovulation Putspressureonpartner

Monitor‘takesresponsibility’ Makesintercoursefeelstaged

Decreasedworry/anxiety

Providesguidance

Cangetmedicalhelpearlierifneeded

Helpsmakeintercoursemoreefficient

• Ofwomenwhoresponded,94%thoughtitimportanttounderstandtheircyclewhentryingtoconceive, inorder totargetovulationmoreprecisely, tohelpreducestressandtospeedupconception,aswellastoallowthemtoassessifadditionalmedicalhelpwasneeded(Figure3)

• Elevenof17respondentsfeltthattheyunderstoodtheircyclebetterafterusingthemonitor,withthemonitoridentifyingcyclelength,timeofovulationandfertilewindowdifferentlytotheperceptionofsomewomen.Othersfeltthatthemonitorconfirmedtheirexistingunderstandingoftheircycle(Figure4)

• Amethodtoplanthetimingofintercourseappealedto20ofthe21respondents,forreasonswhichincludedincreasedfeelingsofcontrolandconvenience,alongwithreducedpressureandstress,andtomaximisethechancesofconception

• Afterstarting touse themonitor,13of17women responded that they feltdifferentlyabouttryingtoconceive,withmanystatingthattheyfeltmoreconfidentandincontrol,andreassuredthattheyweretakinganactiveroleinmaximisingthechancesofconception.Somenegativefeelingswerealsoexpressed,suchasaperceivedlossofspontaneity,pressureonthepartner,andintercourseseemingmorestagedorartificial.

• 86%ofthewomenusedthepregnancytestingfacility,andtheremainderdidn’tuseitbecausetheirperiodstarted.Thosewhousedthepregnancytestfounditstraightforwardandfeltthattheresultgivenwasclearandeasytounderstand

• Eighteenof the21respondentssaid theywouldshowthemonitor results to theirdoctor, inordertogivethedoctorasmuchinformationaspossibleandtodemonstratetheircommitmenttoconceiving.However,twowomensaidtheywouldnotshowthemonitortotheirdoctorincasetheirphysiciandidnothaveconfidenceinit

• Allofthe21respondentsagreedthatthemonitorwaseasytouse,andallratedithighly,withameanscoreof4.5onafivepointscale,wherefivewas“brilliant”

• AdvantagesanddisadvantagesoftheMonitorareshowninTable2.

Table 2: Summary of feedback on themes relating to the monitor.

POSITIVE NEGATIVE

Easytouse Concernsaboutprice

Keepsalldatatogether Touchscreennotasgoodasmobilephones/tablets

Onemethodforovulationandpregnancytest Can’trecordadditionaltrackingdata

Tellsyouwhentotest NotdiscreetenoughProvidesdirectionand‘takescontrol’whichgivespeaceofmind Oneroustodotestingeveryday

Helpfuldatadisplay(italsohelpsmyhusbandunderstandmycycle) Testingwindowistooshort

Ithighlightshighdaysaswellaspeakdays NeedsdatabackupIt could help you get medical interventionsoonerifrequiredbysharingresultswithHCPs Needsalternativepowersource

Attitudes and opinions of women using a novel fertility monitor whilst trying to conceive

Alice Herreboudt, Sarah Weddell, Sarah Johnson*

SPD Development Company Ltd., Priory Business Park, Bedford, MK44 3UP, UK*Presenting author Abstract number 0024, Poster number P47

Introduction

• Therearealimitednumberofdaysineachcyclewhenawomancanbecomepregnant,1knownasthe‘fertilewindow’

• Manywomenareunawareofthetimingoftheirfertilewindow,ormiscalculatewhenitoccurs.2 Thismeanstheymaybemissingthetimesduringtheircycleatwhichintercoursewouldgivethehighestchancesofconceiving

• Awoman’sindividualfertilewindowcanbeaccuratelyidentified4usinganewmonitor,Clearblue™AdvancedFertilityMonitor,whichtracksbothluteinising(LH)hormoneandestrone-3-glucuronide(E3G)3

• Thisenablesnotonlyidentificationofthedayofovulation(byLHsurge),butalsotheadditionaldaysofhighfertilitythatprecedeovulation,characterisedbyrisinglevelsofE3G(Figure1)

• ThismethodoffertilephasedetectionisthesameastheClearblueFertilityMonitorwhichhasbeenshowntoincreasethechanceofconceptionby89%,inthefirsttwocyclesofuse4

• Thenewmonitorhasatouchscreeninterface,withadditionalfunctionalitythatenablestheinputandstorageofinformationonmenstruation,intercourseandcyclehistory

• Userscanalso test forpregnancyon thesamemonitor,usingcolour-codedpregnancy teststicks(Figure2)

• Theaimofthisstudywastoinvestigatetheattitudesandopinionsofwomenusingthisnewmonitorwhilsttryingtoconceive.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 23 24 25 2622

Day of ovulation

Day of cycle

Ho

rmo

ne c

onc

entr

atio

n

Estrogen (E3G)

Luteinising hormone (LH)

Low fertility Low fertility

PEAK fertility

HIGH fertility

Clearblue™ is a trademark of SPD Swiss Precision Diagnostics GmbH (”SPD”). © 2013 SPD (except for any third party content identi�ed as such). All rights reserved.

Do you feel that you have a better understanding of your cycles now than you did before using the monitor?

Yes No

121086420

76543210

I did have an idea but this has confirmed it

The conception window is a different

length to what Ithought

Ovulation occurred at a different time to when I

thought it did

I realised that the previous methods I used we inaccurate

I didn’t get a peak The monitor didn’t give me more onformation

than other methods do

“It just confirmed what I already knew”

“I didn’t get a peak”

“It just backed up exactly what my temperature and charting had done before”

“The monitor didn’t totally match up with what I would have

understood about my cycle if I hadn’t been using it”

References1.WilcoxAJ.,et al.Timingofsexualintercourseinrelationtoovulation.NewEnglandJournalofMedicine.(1995)333:1517–1521.2.ZinamanM.,et al.Accuracyofperceptionofovulationdayinwomentryingtoconceive.CurrentMedicalResearchandOpinion.(2012)28:1–6.

3.BehreHM.,et al.PredictionofovulationbyurinaryhormonemeasurementswiththehomeuseClearblueFertilityMonitor:comparisonwithtransvaginalultrasoundscansandserumhormonemeasurements.HumanReproduction(2000)12:2478–2482.†

4.RobinsonJ.,et al.IncreasedpregnancyratewithuseofClearblueEasyFertilityMonitor.FertilityandSterility.(2007)87:329–34.†

†StudiesconductedusingtheClearblueFertilityMonitor.ThechemistryusedtodetectE3GandLHintheClearblueAdvancedFertilityMonitorandthemethodologyusedtoconverttestsignalstofertilitystatusarethesameasthoseusedintheClearblueFertilityMonitor.

AcknowledgmentsIMCMedicalCommunicationassistedwithpreparationofthisposter.

Declaration of interestAtpreparationoftheabstract,allauthorswereemployeesofSPDDevelopmentCompanyLtd.,afullyownedsubsidiaryofSPDSwissPrecisionDiagnosticsGmbH,themanufacturersofClearblue™products.ThestudywasfundedbySPDDevelopmentCompanyLtd.

‘Low’ is displayed on days when it isunlikelybutnot impossible thatyouwillbecomepregnant.

TheestrogenlevelrisesinthedaysbeforetheLHsurgeandhelpsthebodypreparefor ovulation. Detecting your rise inestrogenindicatesyouareatHIGHfertilityand‘High’isdisplayedontheMonitor.

AnLHsurgehappensabout24-36hoursbeforeovulation.DetectingyourLHsurgeindicatesyouareatyourmostfertiletimeand‘Peak’isdisplayedontheMonitor.

Figure 1: Changes in urine concentration of LH and E3G can be used to track fertility during the ovulatory cycle.

Figure 2: (A) The monitor showing its home screen, and test sticks (purple for fertility tests and blue for pregnancy tests); (B) Fertility testing results

screens for the Clearblue Advanced Fertility Monitor, with information from the instruction booklet for users to understand their results.

Figure 3: Responses regarding the appeal of a method to time intercourse.

Figure 4: Responses regarding the users’ understanding of their cycles.

7

6

5

4

3

2

1

0

To make sure I’m giving it

my best shot

To reduce stress

To maximise the chance of conception

It takes the pressure off having to try all the time

It’s too time consuming otherwise

It makes me feel more in

control

ConvenienceTo plan intercourse

To identify ovulation

Why does using a method to time intercourse appeal to you?

Discussion

• Manypositivebenefitswerereportedbywomenusingthenewfertilitymonitor;

- Increased informationprovisionmakingwomenfeel theyhadabetterunderstandingoftheircycles

- Betteridentificationoffertiledaysallowedthemtoplanintercoursetomaximisethechancesofconception

- Enabledpartnerstogainabetterunderstanding

- Givingmorecontrolandreassuranceoverall

• Somenegativeaspectswerealsoidentified,includingcostandlimitationsofthetechnology,aswellasfeelingthatintercoursewas‘staged’andlessspontaneous.AsrecruitmentwasviatheClearbluewebsite,selectionbiasshouldbeconsidered,howevertheparticipantsdorepresentwomenwhowouldchoosetousesuchamonitortoassistwithconception

• Due to the short nature of the study, some of the features of the monitor (such as thecyclesummarychart)couldnotbefullyexplored,andwomen’sresponsetogainingmoreunderstandingregardingtheirindividualcyclevariabilitycouldalsonotbeexamined

• The inclusionofpregnancy testingwithin the fertilitymonitor couldeliminate theneed formultipledevicesandaddtotheconvenienceappreciatedbytheusersoverthelongerterm.