attitude formation lesson 20-1. objectives trace the origin of attitudes describe the function of...
TRANSCRIPT
Attitude Formation
Lesson 20-1
Objectives
• Trace the origin of attitudes• Describe the function of attitudes
Attitude
• Attitude-the predisposition to act, think, and feel in particular ways towards a class of people, objects or an idea.
• 3 elements– A belief or opinion about something– Feelings about that thing– Tendency to act in certain ways
Where Attitudes Come From
• Conditioning– Classical conditioning can help you form attitudes
automatically– We acquire attitudes through operant
conditioning• Praise, approval, or acceptance for expressing certain
attitudes or punished for expressing others.
Where Attitudes Come From
• Cognitive Evaluation– Can develop an attitude without even thinking
about it because a friend thinks it’s a good idea• Use a heuristic- a mental shortcut
– On other issues, we may disagree with a friend and choose to think about the issue
Where Attitudes Come From?
• Culture– Influences our taste in food and many other issues
• Parents– Parental influence wanes as children get older
• Peers– People tend to adopt the likes and dislikes of
groups whose approval and acceptance they seek.
Where Attitudes Come From
• Exposure– The more frequently people encounter an object
or idea, the more favorably they evaluate it.
Functions of Attitudes
• Self-Defining Mechanism– Self-concept- how we see our describe ourselves
• Cognitive Guideline and Guide for Action– Attitudes most strongly predict behavior when
acquired through direct experience.
Activity
• Generate a list of 10 statements about social issues, such as political affiliation, nuclear energy, mandatory retirement, equal pay, paternity leave
• Have a 5 point scale where participants can agree or disagree
• Complete questionnaire and then give to parents
Activity
• Create identity boxes