5308

5092

6544

4625

2473 2789

38223357

24462299

1000

2000

3000

4000

5000

6000

7000

2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5

ATTENDANCE 2006-2015

57% decrease in 10 years

$38 spent per attendee

only 6 people daily

plus, $500,000 required in historic rehabilitation

Can we create a new type of attraction that matches the

history and culture of Golden,

is broadly appealing,

honors the building,

and is self-sustaining?

Colorado Beer Museum: the future of Astor House? PROBLEM

National Historic House Museum Crisis• Millions in deferred maintenance• Attendance down 30-70%• Not appealing to younger, diverse audiences

CHALLENGE

Why build in Golden?

• GoldenisanepicenterofColorado beer history

• BeerisinGolden’sDNA• Hometo7craftbreweriesand

world’slargestsingle-sitebrewery

Tell us what you think! Should we do a feasibility study?

• Takethesurvey:GoldenHistory.org/AstorHouseFuture• Sendusanemail:NRichie@GoldenHistory.org

• Writealettertoyourelectedofficials

CALL TO ACTION

Why build at the Astor House?

• Honorthebuilding’shistoricroleasasocialplaceofhospitality

• Breathelifeintostoriedbuilding• Continuethepreservationand

improvetheuseofthebuilding

PROPOSED SOLUTION:Create the COLORADO BEER MUSEUM

Beer has and continues to shape Colorado’s historyWhy?

Agriculture

It could include...

• Beertastingsthroughouttime• Exhibit/eventspace• Pairings,lectures,classes• Walking/bikingtours• In-housecicerone (beer expert)• Historicbrewsandrecipes