AT&T

Al Davison

Lin Zheng

Joe Willey

Wei Jia

In the Beginning

In the Beginning

Anti-trust suit (1949 –56) AT&T agrees to restrict its activities to the regulated business of the national telephone system and government work.

U.S. vs. AT&T (1974 – 1982) divests wholly owned Bell operating companies that provided local exchange service.

January 1, 1984 AT&T goes from $149.5 billion to $34 billion in assets; 1,009,000 to 373,000 employees. Famous Bell logo and name changes to a stylized globe and "AT&T."

 

In the Beginning

AT&T's market share falls from over ninety percent in 1984 to around fifty percent in 1996.

  Competitive pressure, new technologies (primarily

fiber optic transmission) result in prices dropping by an average of forty percent by the end of the 1980s.

 

In the Beginning

Volume explodes! Average calls per day:

1984: 37.5 million 1989: 105.9 million 1999: 270 million.

1991: Acquired NCR as communications and computing converged.

1994: Acquired McCaw Cellular and established AT&T in wireless telecommunications.

Business Strategy

Household side

Calling plans, including local, long-distance and wireless plans can be purchased online.

With AT&T WorldNet Service, the fastest log-on times and the highest dial-up speed connections can be obtained

Business Strategy

Household side

AT&T Online Customer Service

Sort your calls by category to view your bill the way you want

Click on a number to see who you called Add to or change your AT&T Calling Plans and Services Get answers to your questions Set a variety of useful account preferences

Business Strategy

Business side

Professional Services e-Business Solutions High Availability Network and Storage Solutions Networking Solutions Online Consultant Web Hosting

Market Conditions

Regulations Federal Trade Commission Federal Communications Commission

Wireless Competition Standardization

Market Conditions

Long distance Regulation Competition

Cable Bundling of services creates competition on multiple

fronts

Market Conditions

The Future

AT&T Broadband High-Speed Cable Internet A fast and flexible cable Internet service you personalize

for your business needs  AT&T Broadband Digital Phone Service     Customize phone services and solutions include a wide selection of convenient features and the flexibility to have as many lines as you need.  AT&T Broadband Digital Cable TV &Music      Enjoy valuable business and financial new, engaging entertainment and exciting sports channels-all with digital technology’s clear picture and sound. 

What’s Next?