For more information, contact:Meaghan WimsDuffy & Shanley for AT&T New England401.278.4434mwims@duffyshanley.com

NEW AT&T STORE IN WEST HARTFORD FEATURES AN INNOVATIVE DESIGN THAT MIRRORS CUSTOMERS’ MOBILE LIFESTYLE

New store design focuses on customer experience

WEST HARTFORD, CONN., APRIL 8, 2014 — AT&T’s new store design focused on the customer’s

mobile lifestyle is now a reality in West Hartford. The new store at 345 North Main St. transforms the

entire shopping experience. The new store concept is the result of more than two years of exploration

and research all centered on one design goal – to create a more interactive and inviting store

environment.

Customers in West Hartford will be among the first to experience the new store concept that is

reinventing the retail business. This store is the latest example of the investment already made in

Connecticut. AT&T invested more than $850 million in its Connecticut area wireless and wireline

networks – and nearly $150 million in its Hartford area networks – from 2011 through 2013. This new

location will serve the growing number of consumers relying on their wireless devices to manage their

busy lives.

Many of the new store design and merchandising elements were first seen in AT&T’s award-winning

flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned

retail stores.

“As Connecticut businesses and consumers rely more and more on mobile technology to stay in touch,

announcements like this become even more important to our economic growth. We’re proud to support

retailers like AT&T and others that are investing in our communities,” said Tim Phelan, President of the

Connecticut Retail Merchants Associastion. “We’ve worked hard to build a business climate in

Connecticut that works for businesses and creates job opportunities.”

“Customers visiting our West Hartford store will discover an interactive shopping experience built

around their mobile lifestyle,” said Bryan Gonterman, Vice President and General Manager, AT&T New

England. “Our goal is to be America’s premier retailer by providing an exceptional experience in every

interaction, and we’ve been working hard to exceed customer expectations by taking our stores and

network to a new level here in West Hartford.”

Flexible DesignEverything about the store is designed for ultimate flexibility. It brings to life AT&T’s mission, brand

vision, and personality while encouraging self-discovery and satisfying curiosity.

The store layout will highlight AT&T’s products and services, devices and accessories across three

unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone.

The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of

how products can be used in customers’ everyday lives. These lifestyle pavilions will highlight

categories such as music, home security, entertainment and more.

Next is the Community Zone, featuring “community tables” that let customers shop and play in an

open and interactive space. This space has apps, accessories and devices on display to show

customers how they can work together.

Finally, customers can check out the Explore Zone with “explore walls” that showcase AT&T’s diverse

device line-up and accessories complemented by digital monitors with product information.

Enhanced service experience

What you won’t see in these new stores is almost as important as what you will see. Customers will no

longer see the traditional retail “cash-register” counters. Instead, they’ll find round café-style “learning

tables” that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn

about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale

system that allows them to help customers anywhere in the store.

Customers also won’t see the printed product brochures common in many stores. With digital signage,

e-brochures and interactive video monitors, they can have the information literally at their finger tips

while giving AT&T the flexibility of updating messaging faster and more efficiently.

Store informationHours for the new West Hartford store are Monday through Saturday, 10 a.m. to 7 p.m. and Sunday,

noon to 5 p.m. AT&T has 40 retail locations in Connecticut. To find the nearest AT&T store or Device

Support Center near you, visit www.att.com/find-a-store or www.att.com/dsc. Don’t forget you can also

make an appointment before visiting your local AT&T store -https://www.att.com/storeappointment/.

Find More Information Online:

Web Site Links: Related Media Kits:AT&T NewsAT&T Wireless Web SiteAbout the AT&T Network

AT&T Customer Experience NewsAT&T Network News

Related Releases: Related Resources:AT&T Opens One-of-a-Kind Retail Store in Chicago Area to Shape Retail Experience NationwideAT&T Ranks No. 1 in Customer Service SurveyStudy Reveals AT&T Customers Most Likely to be Satisfied With Their Devices

AT&T Store LocatorVideo: Taking the Customer Experience to New HeightsVideo: Customer Experience at AT&T Retail StoresVideo: Behind-the-Scenes Look at AT&T Retail Smartphone Sales TrainingVideo: A Look Inside AT&T Retail Sales JobsVideo: AT&T Bilingual Service

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** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

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Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.