Product Brief

Managed Experience at the Moment of Interest.Traditional media represents the vast majority of today’s total advertising spend. However, print,

TV, point of sale, outdoor and other physical media lack the measurement or direct response

capabilities of online and mobile marketing, which are quickly gaining ground. 1D and 2D barcodes

create the opportunity for a more valuable interaction between customers and your brand.

AT&T Mobile Barcode Services delivers the game-changing power of mobile barcodes backed by

our position as a leader in smartphone sales and direct response solutions.

Scan this codewith free app fromhttp://scan.mobi

AT&T’s highly secure end-to-end Mobile Barcode solution makes it easy to:

• Manage the user experience for both 1D (UPC) and 2D (QR/Data Matrix) barcode campaigns

• Gain a better understanding of your customers with near real time rich reporting and metrics

• Deliver mobile web landing pages

• Deliver custom, audience specific campaigns with dynamic content

AT&T Mobile Barcode Services

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Product Information

Special O�ers

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How To Read A Mobile Barcode

Users Download AT&T Code

Scanner

1Users Scan the Code with Their

Phones

2Users

InstantlyView Mobile

Content

3

2 ways to download AT&T Code Scanner app on a user’s mobile device:• Visit device app store • http://scan.mobi *Coverage not available in all areas.

How To Read A Mobile Barcode.Learn more about your customer while giving them a richer brand experience.

Product Brief - AT&T Mobile Barcode Services 2

Mobile Web Landing PagesThe AT&T Code Management Platform makes it easy to create mobile web landing pages to enhance the overall consumer experience

• Use codes to link consumers to mobile web landing pages featuring items such as video, coupon, and vote

• Also use codes to direct consumers to mobile applications or other URLs

• Pages can be branded using several template options

The Potential Benefits of AT&T Mobile Barcode ServicesGet the most out of your multi-channel marketing campaigns with a cross-carrier solution that supports

all three global standard codes (1D – UPC, 2D – QR/Data Matrix)

1D (UPC) Barcodes - Control the content, enhance the experience. The AT&T Code Management Platform lets you manage the outcome when a consumer scans a 1D

(UPC) barcode that you control.

• Attach a URL, video clip or coupon to a specific 1D code

• Manage the 1D code experience all from the same platform

• View and interpret your UPC scan traffic reports

2D (QR, Data Matrix) Barcodes - Deliver an interactive and measurable brand experience.

The AT&T Code Management Platform lets you create, manage, and measure 2D (QR, Data Matrix)

barcode campaigns. 2D barcodes bring static print advertisements, POS displays, billboards, etc. to life,

providing an interactive rich brand experience. It’s smarter, more efficient marketing.

Data Matrix Codes

• Allows for smaller print size

• Greater security and flexibility

QR Codes

• Broader reach

• More scanners can read QR than any other code

Product Brief - AT&T Mobile Barcode Services 3

Designed with Your Marketing Goals in Mind.From the development environment to the consumer experience, AT&T’s end-to-end solution

provides everything marketers need to generate and track results. Unique features include:

Preloaded AT&T Code Scanner – Expand your market reach beyond proprietary barcodes with the AT&T Code Scanner - preloaded on certain devices and free to end users.

AT&T Code Management Platform – Easily create and manage campaigns and budgets from one convenient portal.

Rate Plan Options – You choose the model that best fits your needs.

Near Real-time Reporting and Metrics – Review and revise your strategy for optimal results.

Dynamic Content Feature – Deploy highly relevant messages to specific audiences.

API / SDK Package – Embed the AT&T Code Scanner into your own rich applications.*

AT&T’s Code Management Platform is the key to success

When a code is scanned by a smartphone, it is sent to a server along with the user’s information (i.e. location*,

device info, and demographics*). The server responds with the action desired by the marketer (mobile web page,

video, phone call, etc.) and directs the smartphone to that experience.

*Consumer opt-in

Deliver a managed and measurable brand experience.Delivering a consistent, high quality impression.

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WATCH VIDEO

BECOME A FAN

Product Brief - AT&T Mobile Barcode Services 4

AT&T Code ScannerAT&T Code Management Platform

* Additional agreement required.

Rate Plan Options

Product Brief - AT&T Mobile Barcode Services 5

Starter Pro EnterpriseMulti

Campaign

Multi Campaign

Pro

Multi Campaign Enterprise

Unique Codes 10 100 500 1,000 5,000 10,000

Scan Volume 1,500 5,000 20,000 50,000 300,000 5,000,000

Mobile Web Sites 1 5 5 10 15 25

Basic Features

URL Link ü ü ü ü ü üMass Edit ü ü ü ü ü üBudgeting Tool ü ü ü ü ü üContact Codes ü ü ü ü ü üBasic Reporting ü ü ü ü ü üEnabled Dynamic Content ü ü ü ü ü ü

Additional Features

UPC Management Per Month N/A $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00

Basic Mobile Landing Pages

Download App ü ü ü ü ü üMap ü ü ü ü ü üVote ü ü ü ü ü üCustomer Care ü ü ü ü ü ü

Plan Price Per Month $ 70.00 $ 200.00 $ 500.00 $ 1,000.00 $ 1,500.00 $ 4,000.00

For more information, contact your AT&T Representative, visit us at www.att.com/mobilebarcodes or scan this code:

* Additional taxes, fees, and other charges may apply

2 ways to download AT&T Code Scanner app on a user’s mobile device:• Visit device app store • http://scan.mobi

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. All other trademarks are property of their respective owners.

Terms and Conditions: Available only to customers with a qualified AT&T business or government agreement (“Enterprise Agreement”). May not be available for purchase in all sales channels or in all areas. Additional hardware, software, services and/or network connection may also be required. You may cancel AT&T Mobile Barcode Service AT&T at any time. Coverage: Wireless coverage is not available in all areas. Wireless service is subject to transmission, terrain, system, capacity and other limitations. Availability, security, speed, timeliness, accuracy and reliability are not guaranteed by AT&T. Additional Terms: AT&T Mobile Barcode Service is subject to the Terms of Use found at https://management.att.mobiletag.com/includes/eula.php. For complete solution details, see the applicable Enterprise Agreement (including without limitation the AT&T Mobile Barcode Service Attachment). Additional charges and other restrictions apply. Offer subject to change.