ats-16: words matter: what we talk about when we talk about transportation, leslie carlson
TRANSCRIPT
Encouraging new modes
Oregon Active Transportation Summit
March 14, 2016
project overviewoverview
A balancing act
Talking Transportation
Oregon Active Transportation Summit
March 14, 2016We’re all multi-modal
getting results
• An everyday activity
• Encouraging and inclusive
• Address barriers
• Emphasize the benefits to people
Talking Transportation
Oregon Active Transportation Summit
March 14, 2016We’re all multi-modalMake it common and
everyday
an everyday thing• “People walking, biking and riding
transit.”
• “How do you get around?”
• No tall bikes
• Kids are the gateway drug
Talking Transportation
Oregon Active Transportation Summit
March 14, 2016
Make it common and everyday
Make it attainable/address barriers
positive, regular language• “Try taking the bus”
• “Today is a good day for walking”
• “Riding a bike is an option”
know & overcome barriers• Safety• Infrastructure• Equipment• Life station• Habit
Language that includes
inclusive• Avoid judgment (“Smart” “Easy”)
• Use neutral words/facts (“Convenient” “Save time”)
• Don’t shame
• You’re here to help
• You are not the target audience
• Casual use can lead to regular use
better wordsWorse Better
Accidents, Incidents Crashes, collisions
The car hit the… The person driving hit…
Cyclists People riding/on bikes
Drivers People driving
Pedestrians People walking
Alternative transportation Travel option
Mode Walking, biking, taking transit, sharing a ride or driving
Commuters People traveling to work
Citizens Residents
Cycle tracks Protected bikeways
use the benefits
• Saving money and time• No parking hassles• Outlook/health• Experiencing your community first hand• Interactions with people• Time with friends/family• No traffic jams
